Wi-Fi can frustrate mobile users
Upcoming SlideShare
Loading in...5
×
 

Wi-Fi can frustrate mobile users

on

  • 1,273 views

Mobile operators want to leverage the availability of Wi-Fi on smartphones and other mobile devices to support mobile data growth. But, Wi-Fi connections may not deliver the best user experience while ...

Mobile operators want to leverage the availability of Wi-Fi on smartphones and other mobile devices to support mobile data growth. But, Wi-Fi connections may not deliver the best user experience while optimizing the operator’s network resources.
http://www.ericsson.com/real-performance/steering-wifi-towards-real-performance

Statistics

Views

Total Views
1,273
Views on SlideShare
1,213
Embed Views
60

Actions

Likes
0
Downloads
19
Comments
0

2 Embeds 60

http://www.linkedin.com 53
https://www.linkedin.com 7

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Wi-Fi can frustrate mobile users Wi-Fi can frustrate mobile users Document Transcript

    • Wi-Fi Can Frustrate Mobile Users Mobile operators want to leverage the availability of Wi-Fi on smartphones and other mobile devices to support mobile data growth. But, Wi-Fi connections may not deliver the best user experience while optimizing the operator’s network resources. Wi-Fi’s Bad Habits Some of the user performance-impacting issues of Wi-Fi are inherent in the way the technology has been developed, with the device driving connection decisions. Wi-Fi enabled devices may attach to a Wi-Fi access point when it’s within range even if that connection won’t deliver a good user experience. This degrades the performance for all users on that access point. Wi-Fi enabled devices will also jump on to overloaded Wi-Fi networks, or those with low capacity backhaul, even when better mobile network options are available. And, most of us have experienced the frustration of our Wi-Fi enabled device trying to connect to a Wi-Fi network even when it’s only temporarily available, such as when walking through an airport or commuting through town. “Ericsson has clearly differentiated its carrier Wi-Fi solution through tighter integration with mobile operator’s 3GPP access, control and network management. This approach should yield a better end-user experience by preventing some of Wi-Fi’s well-known bad habits from being imposed upon users.” Source: Daryl Schoolar, Principal Analyst, Network Infrastructure at Ovum
    • Real performance needs real-time traffic steering A multi-country survey of smartphone users conducted by ConsumerLab found that network performance is the #1 determinant of customer satisfaction and loyalty – twice as important as price. Smartphones represent high ARPU opportunities for operators. So, with Wi-Fi penetration on smartphones approaching 100%, it is critical for operators to solve Wi-Fi’s performance issues to leverage it effectively. Operators can benefit from a number of emerging standards aimed at making Wi-Fi more complementary to cellular technologies, such as Hotspot 2.0/Passpoint and Next-Generation Hotspot (NGH), Access Network Discovery and Selection Function (ANDSF), and IP Session Mobility (also referred to as IP address preservation). These standards seek to address, at least in part, some of Wi-Fi’s inherent shortcomings that can hamper performance and result in user frustration. Because they require device support, their incremental value is being realized in line with device evolution and adoption. While Ericsson drives and supports all of these standards, none of them deliver the real-time, per user responsiveness required for a truly seamless and consistently high-performance user experience across 3GPP and Wi-Fi in a dynamic network environment. With mobile users abandoning websites when faced with seconds of delay – resulting in both lost opportunities and lost revenues – it is clear that real performance must happen in real-time. Real-Time Traffic Steering is an Ericsson industryfirst and is a key feature to ensure high performance network connections for users across both mobile and Wi-Fi. Real-Time Traffic Steering constantly assesses key performance indicators (KPIs) in both the mobile 3GPP network and the Wi-Fi network before dynamically and seamlessly shifting the consumer’s smartphone connection between networks. This ensures the best user experience and optimizes network resources. Real-Time Traffic Steering is a network-driven feature requiring no user intervention or additional device client software. Real-Time Traffic Steering works with any EAP-SIM enabled smartphones – the high ARPU mobile subscribers whose satisfaction and loyalty are driven by network performance. Telefonaktiebolaget LM Ericsson SE-126 25 Stockholm, Sweden www.ericsson.com The performance provided to any specific mobile user is dependent on the location of the user within the cell (e.g. cell edge users cannot get the same performance as those in the cell center) and the network conditions at that moment (including interference, number of users, schedulers, backhaul conditions etc.) Because of the dynamic nature of variables that can potentially impact network performance and the user experience, the only way to ensure that the optimal steering decision is made for a specific user, is to leverage real time, per user information. And, the only way to do that is through tight integration of the Wi-Fi network with the mobile Radio Access Network (RAN). Real-time traffic steering wins two industry awards Ericsson’s innovative approach to upping the performance of Carrier Wi-Fi by integrating it with the RAN has already been recognized with two industry awards. In the Broadband InfoVision Awards, Ericsson Real-Time Traffic Steering won for “Best Broadband Access – Wireless”. The Wireless Broadband Alliance, the industry association focused on driving the next generation Wi-Fi experience, recognized Ericsson Real-Time Traffic Steering with the Best Wi-Fi Technology Innovation Award. Learn more • • • • Product catalog White Paper Press release Real Performance campaign site 287 01-FGD 101 091, rev A © Ericsson AB 2013