Slide Deck from 'Pros present their Pitches' at EntrepreneurTrek Mar 21 at Stanford GSB

1. 1. What We Do
Innovation
Who we
What do work with
@
we do?
2. Mobility Planning
5th Finger
3. Innovation @ 5th
4. Example: Mobile Elements
hquot;p://www.flickr.com/photos/11266609@N00/2872069583/
Presenter: Steen Andersson Co-Founder & Vice President 5thfinger
(steen.andersson@5thfinger.com)

2. THE GLOBAL AUTHORITY ON MOBILE MARKETING
5thfinger

3. This is a mobile phone.
5thfinger

4. This is mobility.
5thfinger

5. mobility
is a range of
BEHAVIORS.
5thfinger

6. Our job is helping brands engage consumers living on the go.
5thfinger

7. By tapping into context.
5thfinger

8. Exploiting functionality.
5thfinger

9. Creating
utility.
5thfinger

10. Experience Matters
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11. 5thfinger

12. 5thfinger

13. 5thfinger

14. Are you good enough
to be a US Marine?
5thfinger

15. INNOVATION @ 5TH FINGER
5thfinger

16. INVESTMENT
CUSTOMERS
PROTOTYPE
INNOVATE
CONCEPT
HEAVY
TRIAL
ALWAYS.
Build a culture of innovation through recognition,
reward and overcoming fear of failure.
5thfinger

17. EXAMPLE: MOBILE ELEMENTS
5thfinger

18. 5thfinger

19. 5thfinger

20. Value
Execution
Ideas
Inventive
Leadership and
thinking.
accountability.
5thfinger

21. thanks
Steen Andersson
Co-Founder
steen.andersson@5thfinger.com
415-294-5194
New York Office
San Francisco Office
Sydney Office
5thfinger
+1 646 578 8202
+1 415 294 2040
+61 2 8307 7888