More Related Content Similar to Engaging Small Town Communities - What's Worked and Challenges that Remain (16) Engaging Small Town Communities - What's Worked and Challenges that Remain1. © 2016 Enroll America | StateOfEnrollment.org
Engaging Small Town Communities –
What’s Worked and Challenges that
Remain
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Julie A. Grasson, M.Ed.
Hospital Council of NW Ohio
&
Toledo/Lucas County CareNet
Assistant Director
Introduction
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Hospital Council of
Northwest Ohio
Toledo/Lucas County
CareNet
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4
Ohio Association of FoodBanks
(10 Agencies Collectively Serving all 88 Counties)
Ohio Association of Foodbanks
Access Health Mahoning Valley
Asian Services in Action, Inc. (ASIA)
Cuyahoga Health Access Partnership (CHAP)
Community Action Committee of Pike County
Freestore Foodbank
Ohio Association of Free Clinics
Southeast, Inc.
The Community Action Program Corporation of Washington Morgan Counties
Toledo/Lucas County CareNet
Ohio Consortium
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Statewide Consistency
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Our Counties:Largest: Lucas
with 441,815
Smallest:
VanWert with
10,846
Lucas & Allen
only metro
counties
Adams
Allen
Ashland
Ashtabula
Athens
Auglaize
Belmont
Brown
Butler
Carroll
Champaign
Clark
Clermont
Clinton
Columbiana
Coshocton
Crawford
Cuyahoga
Darke
Defiance
Delaware
Erie
Fairfield
Fayette
Franklin
Fulton
Gallia
Geauga
Greene
Guernsey
Hamilton
Hancock
Hardin
Harrison
Henry
Highland
Hocking
Holmes
Huron
Jackson
JeffersonKnox
Lake
Lawrence
Licking
Logan
Lorain
Lucas
Madison
Mahoning
Marion
Medina
Meigs
Mercer
Miami
Monroe
Montgomery
Morgan
Morrow
Muskingum
Noble
Ottawa
Paulding
Perry
Pickaway
Pike
Portage
Preble
Putnam
Richland
Ross
Sandusky
Scioto
Seneca
Shelby
Stark
Summit
Trumbull
Tuscarawas
Union
Van Wert
Vinton
Warren Washington
Wayne
Williams
Wood
Wyandot
Hillsdale Lenawee Monroe
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9
Where to startBest
Community
Partners:
• Libraries
• United Ways
• Hospitals
• YMCA’s
• Free Clinics
• Health
Departments
• Job and Family
Services
• Re-Entry
Coalitions
• Mental Health
Providers
Building Partnerships
• Trusted Sites
• Similar Missions
• Population Based
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THINKING OUTSIDE THE
BOX
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• Family owned restaurants
• Pizza delivery
• Sit down
• Take Out
• Parent/Teacher Organizations
• Laundry Mats
• Drug stores
• Social Media
• Community Organization News Letters (Write the article for
them)
• Mental Health Agencies
• Academy of Medicine
• Hospitals
• Universities
New Ideas
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Outreach Ideas
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MEDIA INVOLVEMENT
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• Meet with health reporters with local news
stations and TV stations
• Phone Banks
• Social Media
• Ask to be on Sunday talk shows
• Letters to the Editors
• Press Release
• Ask host sites to send out as well
• Send to talk radio stations
Send personalized thank you
letters…not emails!
Ways to Engage the Media
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OE1 = Google Docs
• United Way 211
• Hospital Call
Centers
• Resource/Referr
al Networks
Centralized Scheduling
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• Connector is available in all 50 states
• Approximately 25 states have organizations that do
scheduling utilizing it
• For more details
ConnectorSupport@enrollamerica.org
Centralized Scheduling
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Centralized Scheduling
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Utilizing Google
Docs or the
Connector:
• Uniformity/ Consistancy
• Central Scheduling
• Client Follow Up
• Reporting
• Outreach
Centralized Scheduling
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Centralized Scheduling
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Red: Community Partnerships
Who are your most important partners in the community that either provide referrals
to you, or have given you access to communities in need of enrollment assistance?
Pink: Messaging/Communications
What is the most effective community resource you have utilized for media (paid,
earned, social media, etc)
Yellow: Populations
Within your communities, who are key populations of focus that you have had
success in enrolling?
OR Who have you struggled to reach? How do you hope to more effectively serve
this population moving forward?
Orange: Outreach
What is your most effective outreach strategy? What has helped you the most in
raising your visibility and reputation throughout the rural communities you serve?