Do it yourself or Hire SEO Company?
I have been asked multiple times by clients, if they can learn and do SEO themselves for
their sites.
My belief is that if proper time and hard work is applied, anybody can learn any skill.
Same is the case with SEO. Yes, there will always be people who are much better than
the rest due to their extra hard work, innovative techniques, flair and other variables. But,
as far as learning any skill (SEO included), it should not be difficult for anybody.
The reason why clients ask me this question is because of human nature. Human mind is
curious. My clients also are. They are intrigued and curious on how we can get their sites
in top 10. And some client are also intrigued (and frustrated) when they are impatient and
their sites do not climb to top 10 in 15 days :(
So essentially more than from saving few dollars, what the client really wants to know is
how and what are we doing for their sites. So I make it a point to tell them (in most cases
Guide will be more appropriate) on what all steps we undertake for SEO and what are the
benefits. I am specifically transparent about this. This also helps when some SEO
competitor tries to brainwash a client by impressing with technical jargons, and various
facets of SEO like whitehat/blackhat etc. Due to my guidance, my clients are most of
the time so well informed that they don't demand explanations from me every time.
Moreover, since my clients are up to date, it also forces me to update my knowledge
constantly. Many times my clients give me new ides that can help their sites.
Another thing, I tell my client is that their time is better spent on other activities more
directly related to his/her business. That is their time is worth more than just USD 6-10
per hour. I believe that my clients can do probably much more $$ worth of work in an
hour. It has to be understood that SEO is hard work and takes lot of hours. Is the client
willing to devote that many hours consistently without sacrificing his other duties? I think
not.
And now the another fact. Real Estate SEO Company usually have dedicated group of
SEO consultants , Link builders and Content Writers each proficient in their field.
And it's their job to keep themselves abreast of latest updates and news in SEO world. It's
only natural that they can do the Job best then anybody else.
Have other SEO Company also faced this question from their clients? if yes, then what's
your answer.
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