The Marketplace Innovation is a quarterly report develop by Endava experts aiming to showcase some of the leading innovations in the marketplace. Here are some highlights from the report: # Powering internet of things # Single click to buy # Infinite USB-C port # Google 'maps' for the human body # Handshake in space

1. endava.com
Marketplace
Innovation
Q3 2015

2. About this report
Hello and welcome to the latest quarterly report on Marketplace
Innovation from Endava.
This is the eighth edition of Marketplace Innovation, which means
we’re celebrating a special second birthday.
These quarterly reports showcase some of the leading innovations
in the marketplace. These examples serve to illustrate what
innovative companies can achieve to change the game.
We hope you enjoy this report. If you have any feedback, please contact us @Endava on Twitter or via our
email addresses: Martin.Smith@Endava.com or Bradley.Howard@Endava.com
endava.com

3. smartphone navigation apps are so yesterday…
what you really need to navigate to your destination is
thought-control. researchers are now able to “nudge”
users to turn left or right directly to their leg muscles.
Printing out a map is already obsolete, now looking
down on your phone or watch will also be as researchers
have been trialling sending electrical impulses to your
legs to tell you which way to turn.
This innovative idea sounds like it could get quite
painful if you can’t find somewhere to cross the road
or end up getting lost!
http://www.technologyreview.com/news/536646/
researchers-use-electrodes-for-human-cruise-control/
Thought control
DIrEcT
sTIMulATIon
of THE HuMAn
locoMoTIon
sysTEM
endava.com

4. Mini glasses
one drawback of car dashboards is that drivers need to take their
eyes off the road to look down.
Head up displays are starting to become more popular in high end
cars, but these can be taxing on the eye – needing to refocus, and
still look away from the road ahead.
As a potential solution, Mini have unveiled a pair of driver glasses
with augmented reality, to enable drivers to keep their eyes on
the road and receive much more information through the glasses.
The glasses detect when the driver turns their head, helping to
see through the car for more peripheral vision.
We like the overall idea, but they are not the most flattering
design, and look more like driving goggles from the 1920s!
http://www.bmwgroupdesignworks.com/
work/mini-ar-glasses/
endava.com

5. If you ever wonder how people can
spend so much time on Minecraft or why
Microsoft paid $2.5bn to buy it, watch this
video from Wired about the huge scale
of Minecraft.
By way of example, Earth is 500 million
square kms, and Minecraft is equivalent
to 5 billion square kms. users have even
started sponsored walks for charity
inside it!
http://www.wired.com/2015/05/data-effect-
minecraft
Minecraft is very big
endava.com

6. researchers at the university of Washington
have worked out how to power small
electronic devices using just Wifi signals.
This means that you don’t have to put a
battery or plug devices in to the mains.
They have been trialling this with cameras
and have also managed to wirelessly
recharge a battery from 28 feet away.
This could be what is needed to
kickstart IoT and start connecting up
everything!
http://arxiv.org/abs/1505.06815
Powering Internet of Things
endava.com

7. The concept of using spare, or idle,
computing power for other tasks isn’t
new – many of us were trying to find
extra-terrestrials decades ago through
screen savers (remember sETI?)
sentient is different because it joins many
computers and servers together and
presents them almost as a single instance.
This provides enough capacity to power
very sophisticated artificial intelligence
programs, they claim to be able to utilise up
to 1m processor cores which is a far bigger
scale than even Google can reach!
http://www.sentient.ai/
The power of many
becomes one
endava.com

8. Kidzania is a global concept aiming to let
children try a job for a day. Parents can
choose from jobs ranging from dentistry,
to working in a Power station to a
supermarket. It’s based in a 75,000 sq ft
child size city and is aimed at teaching
them essential life skills.
The experience isn’t cheap – it’s just under
£30 per child in the uK.
http://london.kidzania.com/en-uk/
Give your child a job
endava.com

9. Amazon has launched an invitation-only
experiment of “a Dash button”. The dash
button is very small and when pressed, it
will order a specific item from Amazon
straight away.
The invite-only looks like it is targeted
towards consumers with high demands of
washing powder. Gillette are also part of
the experiment, but we are puzzled how
often men require an instant restock of
razors at home.
https://www.amazon.com/oc/dash-button
Single click to buy
– version 2
endava.com

10. Just when you thought tape backups were
a thing of the past, IBM have set a new
record – enabling a single tape to store 220
Tb of uncompressed data.
To put this into perspective, this new
record is a 22 fold improvement over IBM’s
current enterprise class tape product.
Tapes might be making a comeback, you
will have to dust off your old Walkmans!
http://www-03.ibm.com/press/uk/en/
pressrelease/46568.wss
Better tape storage
endava.com

11. The university of new south Wales
(unsW) have used the same technology
used in Google Maps for navigating the
human body, at a cellular level.
We like the creative thinking around this
project – taking an almost everyday tool and
applying it to a different field altogether. It
also sounds like you could recreate the old
sci-fi film fantastic Voyage!
http://www.mechbio.org/sites/mechbio/files/
maps/index.html
Google Maps for… the
human body
endava.com

12. one of our favourite music streaming
services, spotify, has had a major overhaul.
spotify now features short video clips, and
some intelligent playlist features such as
spotify running. This spotify update is a
clear effort in trying to stay ahead of
Apple’s new streaming service.
spotify running changes a listener’s playlist
to match a runner’s tempo. spotify has also
teamed up with nike+ and runKeeper for
some additional features.
This merging of mobile apps is likely to
continue, and Endava labs are working on
some similar concepts – watch this space.
https://press.spotify.com/uk/2015/05/20/say-
hello-to-the-most-entertaining-spotify-ever/
New Spotify
endava.com

13. At Endava, we like usB-c. The latest version
of usB can be inserted either way up, and
can provide enough power for a laptop. We
also like Macbook Airs and surface Pros –
both of which only have a single usB port.
Enter Infinite usB-c, a Kickstarter project
which allows multiple cables to connect to
each other, rather than use a usB hub. This
is a nice elegant solution to connect multiple
devices together.
https://www.kickstarter.com/projects/668098663/
infiniteusb-one-usb-port-unlimited-devices
Infinite USB-C ports
endava.com

14. Google Photos is an online library enabling
users to upload, you guessed it, photos.
There’s a big difference with Google Photos
– it is completely free of charge and already
available offers unlimited storage. This will
compete against the likes of icloud and
Dropbox.
The cost of online storage has now fallen
to the point that we’ll see more companies
offering free storage because it will be
bundled as part of another service. All you
have to remember is which service you
used to store everything on!
https://photos.google.com/
Google Photos
endava.com

15. one of the drawbacks of buying games or
other digital products is there is rarely a
dissatisfaction policy. steam have set the
bar by offering refunds on purchases that
users are unhappy with – even if it’s for the
simple case of not liking them.
This will put pressure on other online only
services to follow suit.
http://store.steampowered.com/steam_refunds
Digital refunds
endava.com

16. We really like Google cardboard – a sub-$20 approach
to 3D-environments.
Google are showcasing the-literally-cardboard technology
in the education sector, by enabling users to visit a
museum in 3D.
These types of interfaces will be the future – taking
over from text based browsers in the next few years.
https://www.google.com/get/cardboard/
Google Cardboard
endava.com

17. A number of production cars have automatic
parking features, when the driver engages
a parking mode for the car to parallel-park
itself. now BMW has increased the
complexity by implementing connected-
Drive with Dynamic Parking Prediction.
connectedDrive shares data from other
BMW drivers, so that when one car drives
past a parking space or a charging space or
leaves one, other BMW drivers looking for
a place to park or recharge can find the
nearest spot from a shared database.
https://www.press.bmwgroup.com/global/press
Detail.html?title=bmw-connecteddrive-develops-
intelligent-parking-search-solutions-the-next-step-
in-connected&outputchannelId=6&id=T022054
2En&left_menu_item=node__5238
Auto-parking
endava.com

18. We try not to cover too many speculative
Kickstarter projects in these reports but this
one really caught our eye. Pun intended.
AquaDrone is a waterproof drone which
has changeable ‘pods’ or base-mounted
accessories, to either lay a fish bait or fly a
line, or even look for fish up to 120 feet deep!
It doesn’t have many backers yet, as it
might take some of the fun out of fishing!
https://www.kickstarter.com/projects/15284427
51/first-water-proof-drone-with-sonar-fish-finder
Drone fishing
endava.com

19. We take it for granted that when we touch items
around us, we are given some feedback which helps us
understand more about the object we are manipulating.
force feedback is starting to appear in device trackpads
and The European space Agency and nAsA have taken
this a step further. They have managed to implement
the first “force-feedback” experiment enabling an
astronaut to “feel” something on Earth.
To make the experiment a little more difficult, the
astronaut was on the International space station,
travelling at 28,800 mph – so if we want to use the
technology on say, the same planet, the system will
be easier to implement.
http://www.esa.int/our_Activities/Human_spaceflight/
Historic_handshake_between_space_and_Earth
Handshake in space
endava.com

20. facebook lite is a (much) smaller
smartphone app which uses less data and
can even work on slow 2G networks. This is
targeting at developing countries that don’t
have good mobile coverage.
This is undoubtedly a great idea from
facebook, and it will be interesting to see
how many other organisations adopt a
similar offering of a simplified and slimmed
down app for users on slow connections
and smaller devices.
https://play.google.com/store/apps/details?id=
com.facebook.lite&hl=en
Facebook Lite
endava.com

21. In october, the first live nfl game will be
streamed live on yahoo! for free, on any
device.
The concept of a high profile sport being
live broadcast globally is already a first. Doing
so over the Internet makes it more special.
Making it free is almost unimaginable.
We are excited to see the outcome of the
game – what the viewing figures will be, and
how well the quality rates in comparison to
other broadcasts. Hopefully, this will be the
start of more free high profile events offering
free live streaming.
http://www.nfl.com/news/story/0ap300000049
5384/article/nfl-and-yahoo-partner-to-deliver-
firstever-global-live-stream
Live! NFL! Streaming! On! Yahoo!
endava.com

22. Google are teasing users with an invite
only, san francisco Bay Area only,
payments app.
Apple Pay enables us users to use
contactless payment for the first time, and
lets users simply carry their phone and
leave their wallet at home. Google takes
this a step further and without saying how
it’s done, the user doesn’t even need to get
their phone out of their pocket any longer.
https://get.google.com/handsfree
Google Handsfree
endava.com

23. About Endava
Endava is a well-established IT Services company, with over 2,250 full time
employees working across our European development centres, London
headquarters and further offices in the US.
Endava focuses on the Banking & Payments, Insurance, Retail, Consumer Goods, Telecommunications & Travel and
Media, Tech & Publishing sectors where we design, implement and manage secure, high-volume, business-critical
systems and digital services for clients.
endava.com

24. endava.com
Martin Smith
Head of Delivery, Digital Media
martin.smith@endava.com
Bradley Howard
Head of Digital Media
bradley.howard@endava.com
uK +44 20 7367 1000
usA +1 (212) 920 7240
Germany +49 69 999 9115 0