About this report
Hello and welcome to the latest quarterly report on Marketplace
Innovation from Endava.
This is the eighth edition of Marketplace Innovation, which means
we’re celebrating a special second birthday.
These quarterly reports showcase some of the leading innovations
in the marketplace. These examples serve to illustrate what
innovative companies can achieve to change the game.
We hope you enjoy this report. If you have any feedback, please contact us @Endava on Twitter or via our
email addresses: Martin.Smith@Endava.com or Bradley.Howard@Endava.com
smartphone navigation apps are so yesterday…
what you really need to navigate to your destination is
thought-control. researchers are now able to “nudge”
users to turn left or right directly to their leg muscles.
Printing out a map is already obsolete, now looking
down on your phone or watch will also be as researchers
have been trialling sending electrical impulses to your
legs to tell you which way to turn.
This innovative idea sounds like it could get quite
painful if you can’t ﬁnd somewhere to cross the road
or end up getting lost!
of THE HuMAn
one drawback of car dashboards is that drivers need to take their
eyes oﬀ the road to look down.
Head up displays are starting to become more popular in high end
cars, but these can be taxing on the eye – needing to refocus, and
still look away from the road ahead.
As a potential solution, Mini have unveiled a pair of driver glasses
with augmented reality, to enable drivers to keep their eyes on
the road and receive much more information through the glasses.
The glasses detect when the driver turns their head, helping to
see through the car for more peripheral vision.
We like the overall idea, but they are not the most ﬂattering
design, and look more like driving goggles from the 1920s!
If you ever wonder how people can
spend so much time on Minecraft or why
Microsoft paid $2.5bn to buy it, watch this
video from Wired about the huge scale
By way of example, Earth is 500 million
square kms, and Minecraft is equivalent
to 5 billion square kms. users have even
started sponsored walks for charity
Minecraft is very big
researchers at the university of Washington
have worked out how to power small
electronic devices using just Wiﬁ signals.
This means that you don’t have to put a
battery or plug devices in to the mains.
They have been trialling this with cameras
and have also managed to wirelessly
recharge a battery from 28 feet away.
This could be what is needed to
kickstart IoT and start connecting up
Powering Internet of Things
The concept of using spare, or idle,
computing power for other tasks isn’t
new – many of us were trying to ﬁnd
extra-terrestrials decades ago through
screen savers (remember sETI?)
sentient is diﬀerent because it joins many
computers and servers together and
presents them almost as a single instance.
This provides enough capacity to power
very sophisticated artiﬁcial intelligence
programs, they claim to be able to utilise up
to 1m processor cores which is a far bigger
scale than even Google can reach!
The power of many
Kidzania is a global concept aiming to let
children try a job for a day. Parents can
choose from jobs ranging from dentistry,
to working in a Power station to a
supermarket. It’s based in a 75,000 sq ft
child size city and is aimed at teaching
them essential life skills.
The experience isn’t cheap – it’s just under
£30 per child in the uK.
Give your child a job
Amazon has launched an invitation-only
experiment of “a Dash button”. The dash
button is very small and when pressed, it
will order a speciﬁc item from Amazon
The invite-only looks like it is targeted
towards consumers with high demands of
washing powder. Gillette are also part of
the experiment, but we are puzzled how
often men require an instant restock of
razors at home.
Single click to buy
– version 2
Just when you thought tape backups were
a thing of the past, IBM have set a new
record – enabling a single tape to store 220
Tb of uncompressed data.
To put this into perspective, this new
record is a 22 fold improvement over IBM’s
current enterprise class tape product.
Tapes might be making a comeback, you
will have to dust oﬀ your old Walkmans!
Better tape storage
The university of new south Wales
(unsW) have used the same technology
used in Google Maps for navigating the
human body, at a cellular level.
We like the creative thinking around this
project – taking an almost everyday tool and
applying it to a diﬀerent ﬁeld altogether. It
also sounds like you could recreate the old
sci-ﬁ ﬁlm fantastic Voyage!
Google Maps for… the
one of our favourite music streaming
services, spotify, has had a major overhaul.
spotify now features short video clips, and
some intelligent playlist features such as
spotify running. This spotify update is a
clear eﬀort in trying to stay ahead of
Apple’s new streaming service.
spotify running changes a listener’s playlist
to match a runner’s tempo. spotify has also
teamed up with nike+ and runKeeper for
some additional features.
This merging of mobile apps is likely to
continue, and Endava labs are working on
some similar concepts – watch this space.
At Endava, we like usB-c. The latest version
of usB can be inserted either way up, and
can provide enough power for a laptop. We
also like Macbook Airs and surface Pros –
both of which only have a single usB port.
Enter Inﬁnite usB-c, a Kickstarter project
which allows multiple cables to connect to
each other, rather than use a usB hub. This
is a nice elegant solution to connect multiple
Inﬁnite USB-C ports
Google Photos is an online library enabling
users to upload, you guessed it, photos.
There’s a big diﬀerence with Google Photos
– it is completely free of charge and already
available oﬀers unlimited storage. This will
compete against the likes of icloud and
The cost of online storage has now fallen
to the point that we’ll see more companies
oﬀering free storage because it will be
bundled as part of another service. All you
have to remember is which service you
used to store everything on!
one of the drawbacks of buying games or
other digital products is there is rarely a
dissatisfaction policy. steam have set the
bar by oﬀering refunds on purchases that
users are unhappy with – even if it’s for the
simple case of not liking them.
This will put pressure on other online only
services to follow suit.
We really like Google cardboard – a sub-$20 approach
Google are showcasing the-literally-cardboard technology
in the education sector, by enabling users to visit a
museum in 3D.
These types of interfaces will be the future – taking
over from text based browsers in the next few years.
A number of production cars have automatic
parking features, when the driver engages
a parking mode for the car to parallel-park
itself. now BMW has increased the
complexity by implementing connected-
Drive with Dynamic Parking Prediction.
connectedDrive shares data from other
BMW drivers, so that when one car drives
past a parking space or a charging space or
leaves one, other BMW drivers looking for
a place to park or recharge can ﬁnd the
nearest spot from a shared database.
We try not to cover too many speculative
Kickstarter projects in these reports but this
one really caught our eye. Pun intended.
AquaDrone is a waterproof drone which
has changeable ‘pods’ or base-mounted
accessories, to either lay a ﬁsh bait or ﬂy a
line, or even look for ﬁsh up to 120 feet deep!
It doesn’t have many backers yet, as it
might take some of the fun out of ﬁshing!
We take it for granted that when we touch items
around us, we are given some feedback which helps us
understand more about the object we are manipulating.
force feedback is starting to appear in device trackpads
and The European space Agency and nAsA have taken
this a step further. They have managed to implement
the ﬁrst “force-feedback” experiment enabling an
astronaut to “feel” something on Earth.
To make the experiment a little more diﬃcult, the
astronaut was on the International space station,
travelling at 28,800 mph – so if we want to use the
technology on say, the same planet, the system will
be easier to implement.
Handshake in space
facebook lite is a (much) smaller
smartphone app which uses less data and
can even work on slow 2G networks. This is
targeting at developing countries that don’t
have good mobile coverage.
This is undoubtedly a great idea from
facebook, and it will be interesting to see
how many other organisations adopt a
similar oﬀering of a simpliﬁed and slimmed
down app for users on slow connections
and smaller devices.
In october, the ﬁrst live nfl game will be
streamed live on yahoo! for free, on any
The concept of a high proﬁle sport being
live broadcast globally is already a ﬁrst. Doing
so over the Internet makes it more special.
Making it free is almost unimaginable.
We are excited to see the outcome of the
game – what the viewing ﬁgures will be, and
how well the quality rates in comparison to
other broadcasts. Hopefully, this will be the
start of more free high proﬁle events oﬀering
free live streaming.
Live! NFL! Streaming! On! Yahoo!
Google are teasing users with an invite
only, san francisco Bay Area only,
Apple Pay enables us users to use
contactless payment for the ﬁrst time, and
lets users simply carry their phone and
leave their wallet at home. Google takes
this a step further and without saying how
it’s done, the user doesn’t even need to get
their phone out of their pocket any longer.
Endava is a well-established IT Services company, with over 2,250 full time
employees working across our European development centres, London
headquarters and further oﬃces in the US.
Endava focuses on the Banking & Payments, Insurance, Retail, Consumer Goods, Telecommunications & Travel and
Media, Tech & Publishing sectors where we design, implement and manage secure, high-volume, business-critical
systems and digital services for clients.
Head of Delivery, Digital Media
Head of Digital Media
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