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endava.com
Marketplace
Innovation
Q3 2015
About this report
Hello and welcome to the latest quarterly report on Marketplace
Innovation from Endava.
This is the eigh...
smartphone navigation apps are so yesterday…
what you really need to navigate to your destination is
thought-control. rese...
Mini glasses
one drawback of car dashboards is that drivers need to take their
eyes off the road to look down.
Head up disp...
If you ever wonder how people can
spend so much time on Minecraft or why
Microsoft paid $2.5bn to buy it, watch this
video...
researchers at the university of Washington
have worked out how to power small
electronic devices using just Wifi signals.
...
The concept of using spare, or idle,
computing power for other tasks isn’t
new – many of us were trying to find
extra-terre...
Kidzania is a global concept aiming to let
children try a job for a day. Parents can
choose from jobs ranging from dentist...
Amazon has launched an invitation-only
experiment of “a Dash button”. The dash
button is very small and when pressed, it
w...
Just when you thought tape backups were
a thing of the past, IBM have set a new
record – enabling a single tape to store 2...
The university of new south Wales
(unsW) have used the same technology
used in Google Maps for navigating the
human body, ...
one of our favourite music streaming
services, spotify, has had a major overhaul.
spotify now features short video clips, ...
At Endava, we like usB-c. The latest version
of usB can be inserted either way up, and
can provide enough power for a lapt...
Google Photos is an online library enabling
users to upload, you guessed it, photos.
There’s a big difference with Google P...
one of the drawbacks of buying games or
other digital products is there is rarely a
dissatisfaction policy. steam have set...
We really like Google cardboard – a sub-$20 approach
to 3D-environments.
Google are showcasing the-literally-cardboard tec...
A number of production cars have automatic
parking features, when the driver engages
a parking mode for the car to paralle...
We try not to cover too many speculative
Kickstarter projects in these reports but this
one really caught our eye. Pun int...
We take it for granted that when we touch items
around us, we are given some feedback which helps us
understand more about...
facebook lite is a (much) smaller
smartphone app which uses less data and
can even work on slow 2G networks. This is
targe...
In october, the first live nfl game will be
streamed live on yahoo! for free, on any
device.
The concept of a high profile s...
Google are teasing users with an invite
only, san francisco Bay Area only,
payments app.
Apple Pay enables us users to use...
About Endava
Endava is a well-established IT Services company, with over 2,250 full time
employees working across our Euro...
endava.com
Martin Smith
Head of Delivery, Digital Media
martin.smith@endava.com
Bradley Howard
Head of Digital Media
bradl...
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Marketplace Innovation Report | Q3, 2015

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The Marketplace Innovation is a quarterly report develop by Endava experts aiming to showcase some of the leading innovations in the marketplace.

Here are some highlights from the report:
# Powering internet of things
# Single click to buy
# Infinite USB-C port
# Google 'maps' for the human body
# Handshake in space

Published in: Technology
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Marketplace Innovation Report | Q3, 2015

  1. 1. endava.com Marketplace Innovation Q3 2015
  2. 2. About this report Hello and welcome to the latest quarterly report on Marketplace Innovation from Endava. This is the eighth edition of Marketplace Innovation, which means we’re celebrating a special second birthday. These quarterly reports showcase some of the leading innovations in the marketplace. These examples serve to illustrate what innovative companies can achieve to change the game. We hope you enjoy this report. If you have any feedback, please contact us @Endava on Twitter or via our email addresses: Martin.Smith@Endava.com or Bradley.Howard@Endava.com endava.com
  3. 3. smartphone navigation apps are so yesterday… what you really need to navigate to your destination is thought-control. researchers are now able to “nudge” users to turn left or right directly to their leg muscles. Printing out a map is already obsolete, now looking down on your phone or watch will also be as researchers have been trialling sending electrical impulses to your legs to tell you which way to turn. This innovative idea sounds like it could get quite painful if you can’t find somewhere to cross the road or end up getting lost! http://www.technologyreview.com/news/536646/ researchers-use-electrodes-for-human-cruise-control/ Thought control DIrEcT sTIMulATIon of THE HuMAn locoMoTIon sysTEM endava.com
  4. 4. Mini glasses one drawback of car dashboards is that drivers need to take their eyes off the road to look down. Head up displays are starting to become more popular in high end cars, but these can be taxing on the eye – needing to refocus, and still look away from the road ahead. As a potential solution, Mini have unveiled a pair of driver glasses with augmented reality, to enable drivers to keep their eyes on the road and receive much more information through the glasses. The glasses detect when the driver turns their head, helping to see through the car for more peripheral vision. We like the overall idea, but they are not the most flattering design, and look more like driving goggles from the 1920s! http://www.bmwgroupdesignworks.com/ work/mini-ar-glasses/ endava.com
  5. 5. If you ever wonder how people can spend so much time on Minecraft or why Microsoft paid $2.5bn to buy it, watch this video from Wired about the huge scale of Minecraft. By way of example, Earth is 500 million square kms, and Minecraft is equivalent to 5 billion square kms. users have even started sponsored walks for charity inside it! http://www.wired.com/2015/05/data-effect- minecraft Minecraft is very big endava.com
  6. 6. researchers at the university of Washington have worked out how to power small electronic devices using just Wifi signals. This means that you don’t have to put a battery or plug devices in to the mains. They have been trialling this with cameras and have also managed to wirelessly recharge a battery from 28 feet away. This could be what is needed to kickstart IoT and start connecting up everything! http://arxiv.org/abs/1505.06815 Powering Internet of Things endava.com
  7. 7. The concept of using spare, or idle, computing power for other tasks isn’t new – many of us were trying to find extra-terrestrials decades ago through screen savers (remember sETI?) sentient is different because it joins many computers and servers together and presents them almost as a single instance. This provides enough capacity to power very sophisticated artificial intelligence programs, they claim to be able to utilise up to 1m processor cores which is a far bigger scale than even Google can reach! http://www.sentient.ai/ The power of many becomes one endava.com
  8. 8. Kidzania is a global concept aiming to let children try a job for a day. Parents can choose from jobs ranging from dentistry, to working in a Power station to a supermarket. It’s based in a 75,000 sq ft child size city and is aimed at teaching them essential life skills. The experience isn’t cheap – it’s just under £30 per child in the uK. http://london.kidzania.com/en-uk/ Give your child a job endava.com
  9. 9. Amazon has launched an invitation-only experiment of “a Dash button”. The dash button is very small and when pressed, it will order a specific item from Amazon straight away. The invite-only looks like it is targeted towards consumers with high demands of washing powder. Gillette are also part of the experiment, but we are puzzled how often men require an instant restock of razors at home. https://www.amazon.com/oc/dash-button Single click to buy – version 2 endava.com
  10. 10. Just when you thought tape backups were a thing of the past, IBM have set a new record – enabling a single tape to store 220 Tb of uncompressed data. To put this into perspective, this new record is a 22 fold improvement over IBM’s current enterprise class tape product. Tapes might be making a comeback, you will have to dust off your old Walkmans! http://www-03.ibm.com/press/uk/en/ pressrelease/46568.wss Better tape storage endava.com
  11. 11. The university of new south Wales (unsW) have used the same technology used in Google Maps for navigating the human body, at a cellular level. We like the creative thinking around this project – taking an almost everyday tool and applying it to a different field altogether. It also sounds like you could recreate the old sci-fi film fantastic Voyage! http://www.mechbio.org/sites/mechbio/files/ maps/index.html Google Maps for… the human body endava.com
  12. 12. one of our favourite music streaming services, spotify, has had a major overhaul. spotify now features short video clips, and some intelligent playlist features such as spotify running. This spotify update is a clear effort in trying to stay ahead of Apple’s new streaming service. spotify running changes a listener’s playlist to match a runner’s tempo. spotify has also teamed up with nike+ and runKeeper for some additional features. This merging of mobile apps is likely to continue, and Endava labs are working on some similar concepts – watch this space. https://press.spotify.com/uk/2015/05/20/say- hello-to-the-most-entertaining-spotify-ever/ New Spotify endava.com
  13. 13. At Endava, we like usB-c. The latest version of usB can be inserted either way up, and can provide enough power for a laptop. We also like Macbook Airs and surface Pros – both of which only have a single usB port. Enter Infinite usB-c, a Kickstarter project which allows multiple cables to connect to each other, rather than use a usB hub. This is a nice elegant solution to connect multiple devices together. https://www.kickstarter.com/projects/668098663/ infiniteusb-one-usb-port-unlimited-devices Infinite USB-C ports endava.com
  14. 14. Google Photos is an online library enabling users to upload, you guessed it, photos. There’s a big difference with Google Photos – it is completely free of charge and already available offers unlimited storage. This will compete against the likes of icloud and Dropbox. The cost of online storage has now fallen to the point that we’ll see more companies offering free storage because it will be bundled as part of another service. All you have to remember is which service you used to store everything on! https://photos.google.com/ Google Photos endava.com
  15. 15. one of the drawbacks of buying games or other digital products is there is rarely a dissatisfaction policy. steam have set the bar by offering refunds on purchases that users are unhappy with – even if it’s for the simple case of not liking them. This will put pressure on other online only services to follow suit. http://store.steampowered.com/steam_refunds Digital refunds endava.com
  16. 16. We really like Google cardboard – a sub-$20 approach to 3D-environments. Google are showcasing the-literally-cardboard technology in the education sector, by enabling users to visit a museum in 3D. These types of interfaces will be the future – taking over from text based browsers in the next few years. https://www.google.com/get/cardboard/ Google Cardboard endava.com
  17. 17. A number of production cars have automatic parking features, when the driver engages a parking mode for the car to parallel-park itself. now BMW has increased the complexity by implementing connected- Drive with Dynamic Parking Prediction. connectedDrive shares data from other BMW drivers, so that when one car drives past a parking space or a charging space or leaves one, other BMW drivers looking for a place to park or recharge can find the nearest spot from a shared database. https://www.press.bmwgroup.com/global/press Detail.html?title=bmw-connecteddrive-develops- intelligent-parking-search-solutions-the-next-step- in-connected&outputchannelId=6&id=T022054 2En&left_menu_item=node__5238 Auto-parking endava.com
  18. 18. We try not to cover too many speculative Kickstarter projects in these reports but this one really caught our eye. Pun intended. AquaDrone is a waterproof drone which has changeable ‘pods’ or base-mounted accessories, to either lay a fish bait or fly a line, or even look for fish up to 120 feet deep! It doesn’t have many backers yet, as it might take some of the fun out of fishing! https://www.kickstarter.com/projects/15284427 51/first-water-proof-drone-with-sonar-fish-finder Drone fishing endava.com
  19. 19. We take it for granted that when we touch items around us, we are given some feedback which helps us understand more about the object we are manipulating. force feedback is starting to appear in device trackpads and The European space Agency and nAsA have taken this a step further. They have managed to implement the first “force-feedback” experiment enabling an astronaut to “feel” something on Earth. To make the experiment a little more difficult, the astronaut was on the International space station, travelling at 28,800 mph – so if we want to use the technology on say, the same planet, the system will be easier to implement. http://www.esa.int/our_Activities/Human_spaceflight/ Historic_handshake_between_space_and_Earth Handshake in space endava.com
  20. 20. facebook lite is a (much) smaller smartphone app which uses less data and can even work on slow 2G networks. This is targeting at developing countries that don’t have good mobile coverage. This is undoubtedly a great idea from facebook, and it will be interesting to see how many other organisations adopt a similar offering of a simplified and slimmed down app for users on slow connections and smaller devices. https://play.google.com/store/apps/details?id= com.facebook.lite&hl=en Facebook Lite endava.com
  21. 21. In october, the first live nfl game will be streamed live on yahoo! for free, on any device. The concept of a high profile sport being live broadcast globally is already a first. Doing so over the Internet makes it more special. Making it free is almost unimaginable. We are excited to see the outcome of the game – what the viewing figures will be, and how well the quality rates in comparison to other broadcasts. Hopefully, this will be the start of more free high profile events offering free live streaming. http://www.nfl.com/news/story/0ap300000049 5384/article/nfl-and-yahoo-partner-to-deliver- firstever-global-live-stream Live! NFL! Streaming! On! Yahoo! endava.com
  22. 22. Google are teasing users with an invite only, san francisco Bay Area only, payments app. Apple Pay enables us users to use contactless payment for the first time, and lets users simply carry their phone and leave their wallet at home. Google takes this a step further and without saying how it’s done, the user doesn’t even need to get their phone out of their pocket any longer. https://get.google.com/handsfree Google Handsfree endava.com
  23. 23. About Endava Endava is a well-established IT Services company, with over 2,250 full time employees working across our European development centres, London headquarters and further offices in the US. Endava focuses on the Banking & Payments, Insurance, Retail, Consumer Goods, Telecommunications & Travel and Media, Tech & Publishing sectors where we design, implement and manage secure, high-volume, business-critical systems and digital services for clients. endava.com
  24. 24. endava.com Martin Smith Head of Delivery, Digital Media martin.smith@endava.com Bradley Howard Head of Digital Media bradley.howard@endava.com uK +44 20 7367 1000 usA +1 (212) 920 7240 Germany +49 69 999 9115 0

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