Hr&a council ad hoc presentation 12 12-12 nc meeting
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Hr&a council ad hoc presentation 12 12-12 nc meeting Hr&a council ad hoc presentation 12 12-12 nc meeting Presentation Transcript

  • Economic Development in Los Angeles:A New Approach for a World Class City Presentation to the Los Angeles City CouncilAd Hoc Committee on Economic Development Structure December 12, 2012
  • Project ContextCouncil Actions Previous Reform Efforts Explore establishing an Economic 1992: Direction to CAO and CLA toDevelopment Department (EDD) study creation of an Economic Development Department Evaluate current City economicdevelopment activities 1993: Economic Development: A Strategy for Leadership Assess other cities’ economicdevelopment delivery structures 1996: Adoption of General Plan Framework Element, including policy for Support the concept of an EDD + reorganization of economic developmentNonprofit Partner (C.F. 08-3050) 1999: Public Participation Task Force Create an Ad Hoc Committee on on Economic DevelopmentEconomic Development Structure 2007: Los Angeles Economy and Jobs CommitteeHR&A Advisors, Inc. Economic Development in Los Angeles: A New Approach for a World Class City | 1
  • City Government & Economic Development: A Functional Definition Citywide Strategic Planning & Policy Development/Evaluation Real Estate Business & Industry & Development Services Development & Services Real Estate & Infrastructure Development Business & Industry Development Asset Management Business & Industry Services Transaction Services Small Business Services Workforce Development Business Improvement Districts Tourism DevelopmentHR&A Advisors, Inc. Economic Development in Los Angeles: A New Approach for a World Class City | 2
  • Key Findings: Existing Conditions & Stakeholder Aspirations1. STRONG FUNDAMENTALS are consistent with scale of nation’s 2nd largest city2. WIDESPREAD CONSENSUS that organizational change is needed to support improved economic development outcomes3. NEED FOR CITYWIDE FOCUS and economic development prioritization4. A CRITICAL GAP in economic development in the wake of CRA/LA dissolution5. A FRAGMENTED APPARATUS that is reactive in nature, with mismatched responsibilities and resourcesHR&A Advisors, Inc. Economic Development in Los Angeles: A New Approach for a World Class City | 3
  • Proposed Delivery Model Electorate Mayor City Council City Chief Legislative Administrative Deputy Mayor for Analyst Officer Economic Development FilmL.A. Contract Economic Other ED- Economic Proprietary Development Related Development Citywide Economic Agencies Department Departments PartnersDevelopment Nonprofit City Planning | Building & Safety | Transportation | Recreation & Parks | Cultural Affairs | Convention Center HR&A Advisors, Inc. Economic Development in Los Angeles: A New Approach for a World Class City | 4
  • New Economic Development Department (EDD): Services & Oversight Implement small business services, Provide service and support to the City’s workforce development, BIDs, and industry- business, key industries and communities specific service desks Manage contracts with CEDN and FilmL.A.; Oversee the new Citywide Economic oversee CEDN’s transactional, asset Development Nonprofit (CEDN) management, real estate, and strategic planning services Frame key issues and priorities; coordinate Prepare a citywide economic between key constituencies; utilize CEDN development strategy resources; obtain Mayoral/Council approval Serve as clearinghouse for the City’s Manage resources (e.g., workforce distribution of federal and state resources development) and act as City signatory to for economic development deploy resources on specific CEDN projectsHR&A Advisors, Inc. Economic Development in Los Angeles: A New Approach for a World Class City | 5
  • New Citywide Economic Development Nonprofit (CEDN):Transactions & Asset Management Dispose of surplus properties from CRA/LA, Manage the City’s strategic real estate reposition income-producing assets, and assets redevelop underutilized City assets Assume management of Los Angeles Manage the City’s off-budget finance Development Fund (LADF) and Industrial entities Development Authority (IDA) Package fair deals and best returns to the City Advance major economic development while minimizing risk; oversee/expedite master and public-private real estate projects planning and entitlements Provide expert analysis and negotiate Subject to appropriate City oversight and City transactions approval Produce the citywide economic development Conduct City-specific economic research strategy at the EDD’s direction; track and analysis performance and refine City strategyHR&A Advisors, Inc. Economic Development in Los Angeles: A New Approach for a World Class City | 6
  • EDD Implementation (FY 2012-13)Task Jan Feb Mar Apr May Jun JulFinalize RecommendationsDraft Ordinance to Establish EDDRefine & Propose FY 2013-14 EDD BudgetConduct Executive Search & Appoint EDD General ManagerApprove FY 2013-14 EDD BudgetForm an Economic Development CabinetNegotiate and Approve CEDN Service ContractEDD Commences Operation MilestonesHR&A Advisors, Inc. Economic Development in Los Angeles: A New Approach for a World Class City | 7
  • ConclusionHR&A Advisors, Inc. Economic Development in Los Angeles: A New Approach for a World Class City | 8
  • Economic Development in Los Angeles:A New Approach for a World Class City Presentation to the Los Angeles City CouncilAd Hoc Committee on Economic Development Structure December 12, 2012