A case study o BuzzFeed's Snapchat Discover channel

1. BuzzFeed Snapchat Discover:
© The Next Web

2. BuzzFeed’s Strategy
●
●
●
●
○
○
○
○
© Snapchat Discover

3. © Candiotti

4. What’s Working
© Variety

5. What’s Working
“We’re the largest franchise on Facebook, not just
in food or media, and one of the biggest food
channels on YouTube and food accounts on
Instagram. After learning a lot over the past couple
of years, we think it seems possible we could
dominate the food channels on Snapchat, too.”
- Ashley McCollum, Tasty’s General Manager

6. ●
○
What’s Not Working

7. “The notion that positive, frank, and humorous coverage of
sex is obscene could only occur to someone who has literally
never looked at the internet,” a BuzzFeed spokesperson told
Quartz.
What’s Not Working

8. Commerce
●
●
The Future
Connections to Snap Map
●
●

9. The Future
NBC and BuzzFeed Discover Unite…
©NBC&BuzzFeed

10. AP Citations