Getting the Most from Your Nonprofit Organization's Multi-Platform Website & its visitors (Online & Mobile). Presented by Liz Ngonzi at SAIF2011 Convention in Muldersdrift, South Africa (May 5, 2011) More information about Liz Ngonzi: http://lizngonzi.squarespace.com/http://lizngonzi.squarespace.com/

1. Getting the Most from YourMulti-PlatformWebsite & its visitors (Online & Mobile)Thursday, 5 May 2011 8:30 – 10:00AM Southern Africa Institute for Fundraising 10th Biennial Convention Presented by Liz Ngonzi Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved

2. Session Outline Your NGO’s Website 10 Minutes Website Trends 15 Minutes Website Best Practices 15 Minutes Website Case Examples 35 Minutes Summary / Questions 10 Minutes Contact Details N/A

3. Your NGO’s Website: How Effective Is It? Who are the Target Visitors? How Do They Find the Website? Which Pages or Sections are Most Popular? Do Visitors Make Online Donations? How Else Does the Website Generate Income? Is the Website Mobile-Enabled?

4. Website Trends: Enabling Factors Growth of Middle Class in South Africa and Diaspora Community Interested in Connecting to South Africa Increased Broadband Internet Access and Reduced Costs Mobile Phone Penetration Increase in NGOs with Websites Growing Relevance of Social Networking

5. Internet StatisticsSource: http://www.smashingapps.com/2011/02/24/10-most-insightful-internet-infographics.html

6. Internet StatisticsSource: http://www.smashingapps.com/2011/02/24/10-most-insightful-internet-infographics.html

7. Website Trends:SOURCE - Afrographique.Tumblr.com

8. Website Trends:SOURCE - Afrographique.Tumblr.com

9. Website Trends:SOURCE - Afrographique.Tumblr.com

10. Website Best Practices: Design Accessible from Multiple Entry Points Easy to Navigate and Aesthetically Pleasing Consistent with All Marketing Materials Facilitates Social Sharing Generates Income Beyond Donations Enabled with Analytics Tracking Accessible on Mobile Devices

11. Website Best Practices: Content NGO’s Purpose is Immediately Apparent Demonstrates Organization’s Legitimacy Includes Specific Calls to Action by Supporter Type (e.g., Donors, Media, Volunteers) Engages Website Visitors Through Compelling Video / Photos Provides Reasons for Repeat Visits

12. Mobile Websites: Highlights Avoid Flash Graphics Scale Down Content for Quick Access and Relevancy Provide Maximum of Three Calls to Action Enable “Tap to Call” or “Tap to Access Directions” Functionality

13. Website Case Example: Content /Design

14. Website Case Example: Promotional Video

15. Website Case Example: Online Donation

16. Website Case Example: Donation Confirmation Website: http://www.topsy.org.za/

17. Summary: Ensure that Target Supporters Can Find and Access NGO Website Easily Understand Visitors’ Needs and Interests Focus on Providing a Hassle-free and Engaging User Experience Questions?

18. Contact Details for Liz Ngonzi Email: Ngonzi@Amazing-Taste.Com Amazing Taste Website: www.Amazing-Taste.Com Website for My NYU Courses: www.Epsilen.com/EN33 Office: +1 973.327.4225 Mobile: +1 732.208.3304 Skype: Ngonzien1 Twitter: @LizNgonzi Facebook Group: Online & Mobile Supporter Engagement Strategies for Nonprofits