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Library 2.0: Speaking the Language of the Millennials

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Presentation given at AASL conference, October 2007

Presentation given at AASL conference, October 2007

Published in: Technology, Education

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  • 1. Library 2.0: Speaking the Language of the Millennials Elisabeth E. Tully Oliver Wendell Holmes Library at Phillips Academy October, 2007
  • 2. Who are these kids?
    • “ Digital Natives” (Marc Prensky, 2001)
    • Like to receive information FAST
    • Used to parallel processing and multi-tasking
    • Prefer images to text
    • Prefer random (hypertext) access
    • Want to be continuously “connected”
    • Expect instant gratification and frequent rewards
    • Confident, assertive, entitled
    • Expect personalized services
  • 3. Members of the PA Class of 2011 were born in 1993!
    • They are wireless, yet always connected.
    • "Google" has always been a verb.
    • Text messaging is their email.
    • Cell phones are essential and ubiquitous.
    • The take the availability of information for granted.
  • 4. Do they really think differently?
    • “Different kinds of experiences lead to different brain structures.”
      • Dr. Bruce D. Berry, Baylor College of Medicine
    • 10,000 hours playing video games
    • 200,000 emails and IM’s sent and received
    • 20,000 hours watching TV
    • 5,000 hours reading
  • 5. How serious is this language barrier?
  • 6. Virtual Orientation
  • 7. TRAILS
    • Information Literacy Assessments
    • Free and Web-based
    • General IL and category-specific assessments
    • Targeted results
  • 8. What do they really know?
    • TRAILS (Tools for Real-time Assessment of Information Literacy Skills) Results 2006
    44.64 11 2007 45.38 16 2008 43.69 48 2009 41.37 165 2010 Mean Score Assessments Completed Graduation Year
  • 9. The dilemma:
    • How to get the attention of kids who need instruction but don’t know it when we don’t even speak the same language.
    • Solution: We need to learn a new language.
  • 10. But we’ve always done it this way!
    • Print-based resources are our core collection.
    • Our resources are much better than Google’s.
    • Libraries are supposed to be silent.
    • We are the keepers of information, students should just ask for help.
    • Closed Stacks
    • Collection Development
    • Walk-in Services
    • “ Read only" catalog
    • Printed newsletter mailed out
    • Controlled vocabulary
  • 11.
    • “ In Web 2.0 the Web becomes the center of a new digital lifestyle that changes our culture and touches every aspect of our lives.”
    • Tom Storey
  • 12. What Web 2.0 features do Millennial our users want?
    • Simplicity
    • Self-service : 24/7 access to resources
    • User participation
    • Interactivity
    • Collective Intelligence
    • Novelty
  • 13. Library 2.0 may be the Answer!
  • 14. Our Library 2.0 Initiatives
    • Provide a “Google” experience
    • Push resources 24/7
    • Facilitate participation with Blogs, Podcasts, and Flickr
    • Meet them in Facebook
    • Collaborate with Wikis
    • Communicate!
  • 15. We need to be better than
    • We need to turn every language barrier into a Library 2.0 opportunity
    • Our users want SIMPLICITY. We give them Federated Searching
  • 16. Where would you go? Here?
  • 17. Or here?
  • 18. The problem with our A to Z list
    • 75 separate databases
    • Non-descriptive names
    • Multiple interfaces
    • Search one at a time
  • 19. Federated Search Provides
    • A single interface
    • A single search
    • Combined, de-duped results
    PS+ Plus
  • 20.  
  • 21. Our users want self-service 24/7
    • 24/7 support of the research process
    • Help on their terms, on their devices
    • 24/7 access to academic content
  • 22. The Virtual Reference Desk
    • IM Reference
    • 24/7 Chat Reference
    • SMS Reference
  • 23. Are you on my buddy list?
  • 24. Trillian and Meebo keep all of your identities in one place.
  • 25. They are mobile.
    • 85% of PA students have cell phones.
    • We need to deliver resources and information to their cell phones.
  • 26.  
  • 27. Our users want Self-Service : We give them 24/7 access to academic content
  • 28. Without going to the library!
  • 29. Our users love social Networks
    • We meet them inside Facebook.
  • 30. OWH Library’s Facebook
    • 87% of PA students have a Facebook Profile
  • 31. Millennials want to Participate
    • They want fresh, personalized, content, (and they like to see themselves and their friends.)
    • We give them BLOGS, Podcasts, and Flickr
  • 32.  
  • 33. Blogging as conversation
    • Why blog?
    • How to blog
    • Issues and Options
    • Blogging software
    • Videoblogging
  • 34. The Student Voice in Podcasts
    • Why Podcast?
    • Podcasting 101
    • Tips on how to do it
    • Issues and Options
  • 35. Podcasting software
    • Record
    • Edit
    • Publish
            • Podifier
  • 36. They want to see themselves and their friends
    • Library photo sets from
    National Library Week Oliver’s Travels Dig This!
  • 37. Millennials Collaborate
    • They love
    We should too!
  • 38. What is a wiki?
    • Video introduction
  • 39. The Lure of the Wiki
    • “ Wikipedia is not just an encyclopedia. It is a knowledge community, uniting anonymous readers all over the world … It is a community devoted to a common good — the life of the intellect. Isn't that what we educators want to model for our students?”
        • CATHY N. DAVIDSON
  • 40. What can you do with a Wiki?
    • Give a presentation
    • Organize policies and procedures
    • Create research guides
    • Teach a class
    • Showcase projects
    • Collaborate!
  • 41. Options for Making a Wiki
  • 42. Millennials are always connected
  • 43. Promoting recreational reading
    • “I don’t have time to read.”
  • 44. What about the good old stuff?
    • What makes a service Library 2.0? Any service, physical or virtual, that successfully reaches users, is evaluated frequently, and makes use of customer input is a Library 2.0 service. Even older, traditional services can be Library 2.0 if these criteria are met. Similarly, being new is not enough to make a service 2.0.
    • Michael Casey, LJ, 2006
  • 45. Some final thoughts
    • Don’t hesitate—embrace perpetual beta.
    • Involve your users—adopt ”Radical trust.”
    • Treat all students like distance education students: “Research from the dorm is the norm.”
    • Remember that learning a language involves being willing to go outside your comfort zone—and you have to practice.
  • 46. Action Plan: Play
    • Library Success: Our Own Wiki
    • Library 2.0: Our Own Social Network
  • 47. Your Library belongs on YouTube
    • Interval Library
    • What are your three Reasons?
  • 48. It’s not about the tools…
    • It is about the communities and conversations they make possible
          • Christopher Harris, School Library journal, 5/1/2006

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