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Library 2.0: Speaking the Language of the Millennials Elisabeth E. Tully  Oliver Wendell Holmes Library at Phillips Academ...
Who are these kids? <ul><li>“ Digital Natives”   (Marc Prensky, 2001) </li></ul><ul><li>Like to receive information FAST <...
Members of the PA Class of 2011 were born in 1993! <ul><li>They are wireless, yet always connected.  </li></ul><ul><li>&qu...
Do they really  think  differently? <ul><li>“Different kinds of experiences lead to different brain structures.” </li></ul...
How serious is this language barrier?
Virtual Orientation
TRAILS <ul><li>Information Literacy Assessments </li></ul><ul><li>Free and Web-based </li></ul><ul><li>General IL and cate...
What do they really know? <ul><li>TRAILS  (Tools for Real-time Assessment of Information Literacy Skills)  Results 2006 </...
The dilemma: <ul><li>How to get the attention of kids who need instruction but don’t know it when we don’t even speak the ...
But we’ve always done it this way! <ul><li>Print-based resources are our core collection. </li></ul><ul><li>Our resources ...
<ul><li>“ In  Web 2.0  the Web becomes the center of a new digital lifestyle that changes our culture and touches every as...
What Web 2.0 features do Millennial our users want? <ul><li>Simplicity </li></ul><ul><li>Self-service : 24/7 access to res...
Library 2.0 may be the Answer!
Our Library 2.0 Initiatives <ul><li>Provide a “Google” experience </li></ul><ul><li>Push resources 24/7 </li></ul><ul><li>...
We need to be better than  <ul><li>We need to turn every language barrier into a Library 2.0 opportunity </li></ul><ul><li...
Where would you go?  Here?
Or here?
The problem with our A to Z list <ul><li>75 separate databases </li></ul><ul><li>Non-descriptive names </li></ul><ul><li>M...
Federated Search Provides <ul><li>A single interface </li></ul><ul><li>A single search </li></ul><ul><li>Combined, de-dupe...
 
Our users want self-service 24/7 <ul><li>24/7 support of the research process  </li></ul><ul><li>Help on their terms, on t...
The Virtual Reference Desk <ul><li>IM Reference </li></ul><ul><li>24/7 Chat Reference </li></ul><ul><li>SMS Reference </li...
Are you on my buddy list?
Trillian and Meebo keep all of your identities in one place.
They are mobile. <ul><li>85% of PA students have cell phones. </li></ul><ul><li>We need to deliver resources and informati...
 
Our users want  Self-Service :  We give them 24/7 access to academic content
Without going to the library!
Our users love social Networks <ul><li>We meet them inside Facebook.  </li></ul>
OWH Library’s  Facebook <ul><li>87% of PA students have a Facebook Profile </li></ul>
Millennials want to Participate <ul><li>They want fresh, personalized, content,  (and they like to see themselves and thei...
 
Blogging as conversation <ul><li>Why blog? </li></ul><ul><li>How to blog </li></ul><ul><li>Issues and Options </li></ul><u...
The Student Voice in Podcasts <ul><li>Why Podcast? </li></ul><ul><li>Podcasting  101 </li></ul><ul><li>Tips on how to do i...
Podcasting software <ul><li>Record </li></ul><ul><li>Edit </li></ul><ul><li>Publish   </li></ul><ul><ul><ul><ul><ul><li>Po...
They want to see themselves and their friends <ul><li>Library photo sets from </li></ul>National Library Week Oliver’s Tra...
Millennials Collaborate <ul><li>They love </li></ul>We should too!
What is a wiki? <ul><li>Video introduction </li></ul>
The Lure of the Wiki <ul><li>“ Wikipedia is not just an encyclopedia. It is a knowledge community, uniting anonymous reade...
What can you do with a Wiki? <ul><li>Give a presentation </li></ul><ul><li>Organize policies and procedures </li></ul><ul>...
Options for Making a Wiki
Millennials are  always  connected
Promoting recreational reading <ul><li>“I don’t have time to read.” </li></ul>
What about the good old stuff? <ul><li>What makes a service Library 2.0?  Any service, physical or virtual, that successfu...
Some final thoughts <ul><li>Don’t hesitate—embrace perpetual beta. </li></ul><ul><li>Involve your users—adopt ”Radical tru...
Action Plan: Play <ul><li>Library Success: Our Own  Wiki </li></ul><ul><li>Library 2.0: Our Own Social Network </li></ul>
Your Library belongs on YouTube <ul><li>Interval Library </li></ul><ul><li>What are your three Reasons? </li></ul>
It’s not about the tools… <ul><li>It is about the communities and conversations they make possible </li></ul><ul><ul><ul><...
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Library 2.0: Speaking the Language of the Millennials

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Presentation given at AASL conference, October 2007

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Transcript of "Library 2.0: Speaking the Language of the Millennials"

  1. 1. Library 2.0: Speaking the Language of the Millennials Elisabeth E. Tully Oliver Wendell Holmes Library at Phillips Academy October, 2007
  2. 2. Who are these kids? <ul><li>“ Digital Natives” (Marc Prensky, 2001) </li></ul><ul><li>Like to receive information FAST </li></ul><ul><li>Used to parallel processing and multi-tasking </li></ul><ul><li>Prefer images to text </li></ul><ul><li>Prefer random (hypertext) access </li></ul><ul><li>Want to be continuously “connected” </li></ul><ul><li>Expect instant gratification and frequent rewards </li></ul><ul><li>Confident, assertive, entitled </li></ul><ul><li>Expect personalized services </li></ul>
  3. 3. Members of the PA Class of 2011 were born in 1993! <ul><li>They are wireless, yet always connected. </li></ul><ul><li>&quot;Google&quot; has always been a verb. </li></ul><ul><li>Text messaging is their email. </li></ul><ul><li>Cell phones are essential and ubiquitous. </li></ul><ul><li>The take the availability of information for granted. </li></ul>
  4. 4. Do they really think differently? <ul><li>“Different kinds of experiences lead to different brain structures.” </li></ul><ul><ul><li>Dr. Bruce D. Berry, Baylor College of Medicine </li></ul></ul><ul><li>10,000 hours playing video games </li></ul><ul><li>200,000 emails and IM’s sent and received </li></ul><ul><li>20,000 hours watching TV </li></ul><ul><li>5,000 hours reading </li></ul>
  5. 5. How serious is this language barrier?
  6. 6. Virtual Orientation
  7. 7. TRAILS <ul><li>Information Literacy Assessments </li></ul><ul><li>Free and Web-based </li></ul><ul><li>General IL and category-specific assessments </li></ul><ul><li>Targeted results </li></ul>
  8. 8. What do they really know? <ul><li>TRAILS (Tools for Real-time Assessment of Information Literacy Skills) Results 2006 </li></ul>44.64 11 2007 45.38 16 2008 43.69 48 2009 41.37 165 2010 Mean Score Assessments Completed Graduation Year
  9. 9. The dilemma: <ul><li>How to get the attention of kids who need instruction but don’t know it when we don’t even speak the same language. </li></ul><ul><li>Solution: We need to learn a new language. </li></ul>
  10. 10. But we’ve always done it this way! <ul><li>Print-based resources are our core collection. </li></ul><ul><li>Our resources are much better than Google’s. </li></ul><ul><li>Libraries are supposed to be silent. </li></ul><ul><li>We are the keepers of information, students should just ask for help. </li></ul><ul><li>Closed Stacks </li></ul><ul><li>Collection Development </li></ul><ul><li>Walk-in Services </li></ul><ul><li>“ Read only&quot; catalog </li></ul><ul><li>Printed newsletter mailed out </li></ul><ul><li>Controlled vocabulary </li></ul>
  11. 11. <ul><li>“ In Web 2.0 the Web becomes the center of a new digital lifestyle that changes our culture and touches every aspect of our lives.” </li></ul><ul><li>Tom Storey </li></ul>
  12. 12. What Web 2.0 features do Millennial our users want? <ul><li>Simplicity </li></ul><ul><li>Self-service : 24/7 access to resources </li></ul><ul><li>User participation </li></ul><ul><li>Interactivity </li></ul><ul><li>Collective Intelligence </li></ul><ul><li>Novelty </li></ul>
  13. 13. Library 2.0 may be the Answer!
  14. 14. Our Library 2.0 Initiatives <ul><li>Provide a “Google” experience </li></ul><ul><li>Push resources 24/7 </li></ul><ul><li>Facilitate participation with Blogs, Podcasts, and Flickr </li></ul><ul><li>Meet them in Facebook </li></ul><ul><li>Collaborate with Wikis </li></ul><ul><li>Communicate! </li></ul>
  15. 15. We need to be better than <ul><li>We need to turn every language barrier into a Library 2.0 opportunity </li></ul><ul><li>Our users want SIMPLICITY. We give them Federated Searching </li></ul>
  16. 16. Where would you go? Here?
  17. 17. Or here?
  18. 18. The problem with our A to Z list <ul><li>75 separate databases </li></ul><ul><li>Non-descriptive names </li></ul><ul><li>Multiple interfaces </li></ul><ul><li>Search one at a time </li></ul>
  19. 19. Federated Search Provides <ul><li>A single interface </li></ul><ul><li>A single search </li></ul><ul><li>Combined, de-duped results </li></ul>PS+ Plus
  20. 21. Our users want self-service 24/7 <ul><li>24/7 support of the research process </li></ul><ul><li>Help on their terms, on their devices </li></ul><ul><li>24/7 access to academic content </li></ul>
  21. 22. The Virtual Reference Desk <ul><li>IM Reference </li></ul><ul><li>24/7 Chat Reference </li></ul><ul><li>SMS Reference </li></ul>
  22. 23. Are you on my buddy list?
  23. 24. Trillian and Meebo keep all of your identities in one place.
  24. 25. They are mobile. <ul><li>85% of PA students have cell phones. </li></ul><ul><li>We need to deliver resources and information to their cell phones. </li></ul>
  25. 27. Our users want Self-Service : We give them 24/7 access to academic content
  26. 28. Without going to the library!
  27. 29. Our users love social Networks <ul><li>We meet them inside Facebook. </li></ul>
  28. 30. OWH Library’s Facebook <ul><li>87% of PA students have a Facebook Profile </li></ul>
  29. 31. Millennials want to Participate <ul><li>They want fresh, personalized, content, (and they like to see themselves and their friends.) </li></ul><ul><li>We give them BLOGS, Podcasts, and Flickr </li></ul>
  30. 33. Blogging as conversation <ul><li>Why blog? </li></ul><ul><li>How to blog </li></ul><ul><li>Issues and Options </li></ul><ul><li>Blogging software </li></ul><ul><li>Videoblogging </li></ul>
  31. 34. The Student Voice in Podcasts <ul><li>Why Podcast? </li></ul><ul><li>Podcasting 101 </li></ul><ul><li>Tips on how to do it </li></ul><ul><li>Issues and Options </li></ul>
  32. 35. Podcasting software <ul><li>Record </li></ul><ul><li>Edit </li></ul><ul><li>Publish </li></ul><ul><ul><ul><ul><ul><li>Podifier </li></ul></ul></ul></ul></ul>
  33. 36. They want to see themselves and their friends <ul><li>Library photo sets from </li></ul>National Library Week Oliver’s Travels Dig This!
  34. 37. Millennials Collaborate <ul><li>They love </li></ul>We should too!
  35. 38. What is a wiki? <ul><li>Video introduction </li></ul>
  36. 39. The Lure of the Wiki <ul><li>“ Wikipedia is not just an encyclopedia. It is a knowledge community, uniting anonymous readers all over the world … It is a community devoted to a common good — the life of the intellect. Isn't that what we educators want to model for our students?” </li></ul><ul><ul><ul><li>CATHY N. DAVIDSON </li></ul></ul></ul>
  37. 40. What can you do with a Wiki? <ul><li>Give a presentation </li></ul><ul><li>Organize policies and procedures </li></ul><ul><li>Create research guides </li></ul><ul><li>Teach a class </li></ul><ul><li>Showcase projects </li></ul><ul><li>Collaborate! </li></ul>
  38. 41. Options for Making a Wiki
  39. 42. Millennials are always connected
  40. 43. Promoting recreational reading <ul><li>“I don’t have time to read.” </li></ul>
  41. 44. What about the good old stuff? <ul><li>What makes a service Library 2.0? Any service, physical or virtual, that successfully reaches users, is evaluated frequently, and makes use of customer input is a Library 2.0 service. Even older, traditional services can be Library 2.0 if these criteria are met. Similarly, being new is not enough to make a service 2.0. </li></ul><ul><li>Michael Casey, LJ, 2006 </li></ul>
  42. 45. Some final thoughts <ul><li>Don’t hesitate—embrace perpetual beta. </li></ul><ul><li>Involve your users—adopt ”Radical trust.” </li></ul><ul><li>Treat all students like distance education students: “Research from the dorm is the norm.” </li></ul><ul><li>Remember that learning a language involves being willing to go outside your comfort zone—and you have to practice. </li></ul>
  43. 46. Action Plan: Play <ul><li>Library Success: Our Own Wiki </li></ul><ul><li>Library 2.0: Our Own Social Network </li></ul>
  44. 47. Your Library belongs on YouTube <ul><li>Interval Library </li></ul><ul><li>What are your three Reasons? </li></ul>
  45. 48. It’s not about the tools… <ul><li>It is about the communities and conversations they make possible </li></ul><ul><ul><ul><ul><li>Christopher Harris, School Library journal, 5/1/2006 </li></ul></ul></ul></ul>
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