Stc 2014-reluctant-sme
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Stc 2014-reluctant-sme Stc 2014-reluctant-sme Presentation Transcript

  • For  many  of  us,  our  success  as   professional  communicators  depends   on  how  successfully  we  work  with   SMEs.   1   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • The  ideas  in  this  presenta-on  are   based  on  wri-ng  techniques,   however,   they  are    valid  for  use  in  other   professions.   2   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • Always  remember:   ProducGve  relaGonships  with  SMEs   don’t  happen  by  accident.   3   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • The  acquisiGon  of  informaGon   is  managed  for  some  writers.   4   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • Situa-on  normal  in  some  departments   and  companies:   Providing  informaGon  to  the  tech   writer  is  low  priority.   (But,  what’s  up  with  that?)   5   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • With  shy  and  elusive  SMEs,  we  find   that  their  bad  behaviors  oFen  fall   into  two  categories:   • Avoidance   • Antagonism   6   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • We  resort  to  hun-ng  SMEs.   7   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • SME  hunGng  by  tech  writers  tends   to    fall  into  three  categories:   •  Stalking   •  Using  clever  lures  to  draw  them   into  traps   •  Making  offers  they  can’t  refuse   8   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • What  if  you  could  get  SMEs  to  seek   you  out  in  order  to  give  you  info?   ! I’d  die  of  surprise.   ! I  wouldn’t  know  what  to  do  with  all  the   Gme  I’d  be  saving.   ! I’d  know  for  certain  that  I  was  dreaming.   9   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • OK,  let’s  dream  about  some  reali-es:   •  Most  people  like  to  talk  shop.   •  Most  people  like  to  tell  their  stories.   •  Good  storytellers  always  have  audiences.   •  Almost  everyone  wants  to  be  an  author.     10   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • Here’s  a  key  convenient  truth:   Almost  no  one  wants  to  do  the   hard  work  of  wri-ng,  and  that’s   where  we’re  the  experts.   ☺     11   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • SME  Hunter  vs.  Knowledge  Partner   SME  hunter   Knowledge  partner   Short-­‐term  focus:  Concerned  with   immediate  project.     Long-­‐term  focus:  Builds  knowledge   base  for  later  projects  and  expands   your  influence.     Quick  fixes:  Driven  by  necessity,   results  can  be  uneven.   Able  to  address  problems  at  their   source:  results  are  higher  in  quality.   Seen  by  others  as  necessary  evil,   annoyance,  obstacle,  or  roadblock.     Seen  by  other  as  a  contributor  and  part   of  the  team.   Not  integrated  into  project.   Fully  integrated  into  project.   Ofen  excluded.   Ofen  invited  and  included.   12   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • The  magic  elixir:   We’ve  got  story!   The  art  and  craf  of  wriGng  gives  us  an   amazingly  powerful  set  of  tools…   13   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • We  writers  are  astute  observers.   Within  our  roles  as  writers,  we  make   careful  observaGons  with  respect  to:   • Sejngs   • Characters   • Dramas   14   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • Working  as  knowledge  partners,  we:   •  Set  the  stage  for  collaboraGon.   •  IdenGfy  SME  “red  flag”  behavior  and  deflect  their   pull  into  unproducGve  dramas.   •  Realize  that  we  control  our  own  acGons  and  not   those  of  others.     •  Respect  others:  listen  carefully  to  their  stories,   show  appropriate  empathy,  and  stay  flexible.   •  Recognize  that  communicaGon  skills  are  useful   beyond  the  page  and  use  them  to  build  mutually   beneficial  relaGonships.   15   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • Observe  your  work  sejng.   Ques-ons  about  your  company  culture     to  answer   and  revisit  occasionally:   •  Is  the  work  environment  informal  or  formal?   •  Is  the  power  structure  hierarchical  or  is  power   shared,  implicitly  or  explicitly?   •  What  are  the  spoken/unspoken  rules?   •  Are  there  hidden  agendas?   16   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • SME  roles  (character)  within  sejng   An  SME  responds  as  a  character  within  a  seNng.   Scop  Myer’s  five  character  archetypes:     Protagonist   Nemesis   Apractor   Mentor   Trickster        How  do  you  see  your  SME?        How  does  your  SME  see  you?   17   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • An  essenGal  “how  to”  for  creaGng   drama:   What  a  character  wants  is  at  odds   with  what  they  need.   So,  how  do  we  reduce  office  drama?   18   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • Dealing  with  unintenGonal  sabotage   •  Recognize  when  our  SMEs’  well-­‐intenGoned   efforts  cause  problems.   •  Recognize  when  our  own  well-­‐intenGoned   efforts  cause  problems.   You  can  usually  get  your  project  back   on  track  aFer  an  incident  of   uninten-onal  sabotage.   19   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • More  on  unintenGonal  sabotage   •  Special  case:  the  talented  SME  with  character   flaws   •  Special  case:  when  you  as  a  writer  discover   that  a  situaGon  is  pushing  you  beyond  your   limits   20   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • While  most  sabotage  is   unintenGonal,  occasionally  it’s   not…   21   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney  
  • Expanding  on  strengths,   both  ours  and  others:   We  can  make  everyone  look   beper.   22   The  Reluctant  SME;  ©  2014  Elisa  Sawyer,   MS  and  Ann  Marie  Queeney