About Electric Yarn
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Electric Yarn is a next generation transmedia firm. We are re-imagining how stories are developed, told, experienced and shared
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About Electric Yarn
- 1. ELECTRIC YARN A next generation transmedia firm ⚡ Re-imagining how stories are developed, told, experienced and shared ⚡ Leveraging a unique reach across industries to build brand franchises OUR SERVICES OUR TRANSFORMATIVE MODEL We develop intellectual property into digital experiences We provide services to recognize revenue and retain and brands that span platforms and devices. We deliver ownership stakes along a project’s entire lifecycle mobile apps and e-books, games, print, merchandising, TV, film and more We think beyond one App. Our business model is based on building IDEATION multi-media franchises. We provide strategies that create multi-platform opportunities We are not just consultants. DEVELOPMENT We reframe traditional client engagements and partnerships We connect resources to bring a project’s vision to life to create multiple revenue MARKETING conversations and invite participation We grow communities, curate streams from the properties we develop...ownership stakes,service fees, IP & digital rights... DISTRIBUTION outlets to bring content to market We leverage digital & traditional We connect people. Our team’s relationships in the worlds of media, technology, FRANCHISE EXPANSION products and education bring unparalleled resources and partners together to co-develop projects. We drive engagement with new audiences through new channels info@electric-yarn.com
- 2. ELECTRIC YARN TEAM ⚡ Leaders in publishing, film and TV packaging, web and mobile content, digital marketing, technical operations and global product development Swanna MacNair Lorna Curtis Elizabeth Chapin MARKET OPPORTUNITY The demand for transmedia services and products is driven by shifts in how audiences are consuming media Key Growth Trends Transmedia Making Headlines Barry Diller and Scott Rudin Get Into E-Publishing With Apps Tablets Brightline- Fast Company NBC launches Olympics live streaming app for tablets and phones- CNN Money Gartner IDC Sales of adult e-books are expected to How Oprah is Revolutionizing Social TV in Real-Time -Mashable.com grow 180% by 2015 - Forrester Research By 2020 80% of global media Scholastic, Ruckus Media Form New Digital/Print Imprint consumption per week will be digital compared -Publishers Weekly to 50% in 2007 - Carat info@electric-yarn.com