Many businesses are formalizing their content marketing strategies and dedicating teams to these efforts. Nearly half of surveyed enterprises have a content marketing strategy in place, and 37% are developing one. The primary goals of these strategies are to engage customers and prospects (68%) and increase brand awareness (44%). Those with established strategies see greater benefits like increased customer engagement and brand awareness. However, dedicated content marketing teams tend to be small. While content marketing shows promise, most organizations still struggle to produce enough relevant content frequently enough to fully engage audiences.