Edelman Digital SCO Process
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Edelman Digital SCO Process

on

  • 34,253 views

SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined.

SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined.

Statistics

Views

Total Views
34,253
Views on SlideShare
13,165
Embed Views
21,088

Actions

Likes
20
Downloads
385
Comments
0

45 Embeds 21,088

http://darmano.typepad.com 15033
http://www.edelmandigital.com 5181
http://www.darmano.typepad.com 234
http://edelmandigital.kr 230
http://adam-lewis.tumblr.com 129
http://npaperbox.com 54
http://feeds.feedburner.com 53
http://www.twylah.com 37
http://translate.googleusercontent.com 24
http://www.scoop.it 18
http://tumblr.faleafine.com 10
http://www.futurelab.net 8
http://storify.com 7
http://userexperience.collected.info 6
http://www.hanrss.com 5
http://charlestlee.tumblr.com 5
http://twylah.local:3000 5
http://207.46.192.232 4
http://fhtexasthinks.tumblr.com 4
http://www.google.com 3
https://www.facebook.com 3
http://serve4impact.com 3
http://x-web-64-1 2
http://www.copyscape.com 2
http://www.slideshare.net 2
http://www.newsblur.com 2
http://195.23.32.196 2
http://atoneforty.posterous.com 2
http://mediacdn.disqus.com 2
http://webcache.googleusercontent.com 2
http://socialschmuck.com 2
http://ismaelthe3rd.posterous.com 1
http://static.ak.facebook.com 1
https://www.google.co.in 1
http://www.tumblr.com 1
https://twitter.com 1
http://w.businessandgames.com 1
http://www.npaperbox.com 1
http://translate.google.com.ua 1
http://tweets.kabaim.com 1
http://www.futurelab.be 1
http://feeds2.feedburner.com 1
http://feedproxy.google.com 1
http://darmano.typepad.com HTTP 1
http://www.google.com.sg 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Edelman Digital SCO Process Presentation Transcript

  • 1. CONTENT CATEGORY AUDIT ASSESS PLAN C.O.P.© EXECUTE SOCIALIZE MONITOR Content Optimization Plan OPP. #1 - NEW IDEATE & SOCIALIZE WITH VIDEO NEEDED SCRIPT SEED PLAN IDENTIFY OPPORTUNITIES TO ENHANCE EXISTING ASSETS • Youtube MONITOR SEARCH & EXISTING OPP. #2 - MODIFY SCRIPT & • Embed FEEDBACK - VIDEO SOCIAL AUDIT ASSETS EXISTING VIDEO EDIT • Reddit TRACK & IDENTIFY OPPORTUNITIES TO • mag.ma ADJUST • Quicktime Files CREATE REQUESTED CONTENT • Partnerships • Windows Media Files OPP. #3 - POOR TAGGING & RESEARCH & • Syndication • Flash Videos KEYWORD USAGE COPYWRITING • Etc • Youtube Videos • Vimeo Videos • Facebook Videos OPP. #1 - NEW DOCUMENT CONTENT SOCIALIZE WITH • Twitter Videos NEEDED DEVELOPMENT SEED PLAN IDENTIFY OPPORTUNITIES TO ENHANCE EXISTING ASSETS • Scribd Library MONITOR SEARCH & EXISTING OPP. #2 - MODIFY EXISTING CONTENT • Slideshare Library FEEDBACK - DOCUMENTS SOCIAL AUDIT ASSETS DOCUMENT EDITING • Embed to .com site TRACK & IDENTIFY OPPORTUNITIES TO • Embed to Facebook ADJUST • PDFs CREATE REQUESTED CONTENT • Etc • Word Docs OPP. #3 - POOR VISIBILITY OR COPYWRITING/ • PowerPoint Docs STRUCTURE OF LIBRARY ARCHITECTURE • Press Releases OPP. #1 - NEW IMAGE PURCHASE OR SOCIALIZE WITH NEEDED CREATE IMAGES SEED PLAN SOCIAL IDENTIFY OPPORTUNITIES TO ENHANCE EXISTING ASSETS • Photobucket MONITOR CONTENT IMAGES SEARCH & EXISTING OPP. #2 - MISSING OR COPYWRITING • Flickr FEEDBACK - SOCIAL AUDIT ASSETS IMPROPER TAGS & ALT TEXT • Instagram TRACK &OPTIMIZATION IDENTIFY OPPORTUNITIES TO • Etc ADJUST (SCO) © • All static image assets CREATE REQUESTED CONTENT OPP. #3 - POOR LIBRARY INFORMATION STRUCTURE ARCHITECTURE OPP. #1 - ENGAGE ON A PART-TIME SOCIALIZE WITH IDENTIFY OPPORTUNITIES SPECIFIC MESSAGE BOARD AMBASSADOR SEED PLAN TO ENGAGE WITH EXISTING • Blogs MONITOR SEARCH & DIALOGUE OPP. #2 - RESPOND DIRECTLY PART-TIME • Facebook FEEDBACK - CONVERSATION SOCIAL AUDIT INSIGHTS TO A THOUGHT LEADER AMBASSADOR • Twitter TRACK & IDENTIFY OPPORTUNITIES TO • Forums ADJUST • Blogs ENGAGE AUDIENCE • Message Boards • Forums OPP. #3 - AMBASSADORS TRAINING • Etc • Message Boards NEEDED OPP. #1 - RECIPES NOT SITE & INFORMATION SOCIALIZE WITH IDENTIFY OPPORTUNITIES VISIBLE IN SEARCH ARCHITECTURE SEED PLAN TO LEVERAGE & ENHANCE • Recipe Databases MONITOR SEARCH & EXISTING EXISTING ASSETS OPP. #2 - INFORMATION NOT SITE & INFORMATION • News Sites FEEDBACK - NICHE SOCIAL AUDIT ASSETS APPEARING IN LOCAL SEARCH ARCHITECTURE • Yelp TRACK & IDENTIFY OPPORTUNITIES TO • Google Maps ADJUST • Recipes CREATE REQUESTED CONTENT • Sharability • News OPP. #3 - NEWS NOT APPEAR- SITE & INFORMATION • Etc • Geo/Local ING IN SEARCH NEWS RESULTS ARCHITECTURE ©2011 Daniel J. Edelman, Inc. All rights reserved. Digital