Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
New Proprietary Research from
Edelman Financial
Communications in partn...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Methodology
Objectives
Conduct a survey among Wall Street professionals...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 3
• Earnings releases a...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Current & future
state of earnings
releases
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
All participants believe presenting financial data in a more
creative/v...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
All participants agree that visual earnings releases portray a more
for...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Visual earnings releases
vs. traditional methods
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Testing visual financial earnings information and infographics
In order...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
In this age of information overload, visual earnings releases help ushe...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
In terms of ease of reading and perceived innovation, visual earnings
r...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Insight based on verbatim responses: Wall Street professionals and
reta...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Insight based on verbatim responses: Wall Street professionals and
reta...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
WHAT MEDIA
PROFESSIONALS
TOLD US
Media professionals agree that traditi...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
How Earnings
Releases Are
Used
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
4%
8% 8%
15%
36%
28%
Every day 2-3 times a
week
Once a week Once a mont...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
43%
39%
38%
36%
35%
32%
30%
29%
28%
26%
22%
This quarter's financial hi...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Wall Street professionals review earnings releases within minutes after...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Wall Street professionals and retail investors agree that getting fast,...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Recommendations
for Companies that
Implement Visual
Earnings Press
Rele...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Implementing visual earnings releases
3/9/2016 © COPYRIGHT 2016 DANIEL ...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Implementing visual earnings releases
3/9/2016 © COPYRIGHT 2016 DANIEL ...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Contact Edelman
3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 22
OUR ...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Contact Business Wire
3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 2...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Appendix
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Demographics
3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 25
METHODO...
EDELMAN FINANCIAL
COMMUNICATIONS & CAPITAL
MARKETS
Thank you.
EDELMAN
Upcoming SlideShare
Loading in …5
×

Edelman Financial Communications Visual Storytelling Research

13,367 views

Published on

Edelman launched a study of institutional investors, sell side analysts, retail investors and financial media to delve into how they use and digest earnings data and to determine how new visual approaches are being received by these key stakeholders.

Please contact FinancialCommunications@Edelman.com for more information.

Published in: Economy & Finance
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • HBR's 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) --- http://amzn.to/1Rt8Eon
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Communication: Golden Nugget Methods to Communicate Effectively - Interpersonal, Influence, Social Skills, Listening --- http://amzn.to/1pUPPy5
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 7L: The Seven Levels of Communication: Go From Relationships to Referrals --- http://amzn.to/1puTh1L
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Edelman Financial Communications Visual Storytelling Research

  1. 1. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS New Proprietary Research from Edelman Financial Communications in partnership with Business Wire MARCH 2016 Do Investors Like Visual Presentations of Financial Information? EDELMAN
  2. 2. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Methodology Objectives Conduct a survey among Wall Street professionals, individual investors and financial media professionals to understand: • How these audiences perceive earnings releases in terms of the current standard of function and design, and how they utilize these releases in their daily operations • How these audiences view the new and emerging methods of presenting financial earnings (i.e. using more visuals to convey financial facts and figures) and their opinions regarding the veracity and utility of these designs and content. Methodology • Launched an online survey that tested traditional and visual earnings press releases to buy-side analysts/institutional investors, sell-side analysts and retail investors • Conducted in-depth interviews over the phone with financial media professionals regarding their experiences with traditional and visual earnings press releases 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 2 INTRODUCTION *Wall Street professionals = institutional investors and sell-side analysts WHO HOW MANY WHEN HOW Investors, analysts, and financial media Retail investors: 300 Wall Street Professionals: >20 In-depth interviews: 4 January 21, 2016 – February 3, 2016 Online / Telephone Hybrid
  3. 3. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 3 • Earnings releases are considered to be an essential resource for investors, analysts and financial media alike, and having fast, easy-to-access data is vital • The need for traditional financial data remains. While there is strong positive sentiment for visual storytelling among all audiences surveyed, participants emphasized that these visual elements should be included in addition to, and not a substitute for, traditional earnings data and detail. • Both Wall Street professionals and retail investors say visually driven earnings releases are easier to read, make it easier to find relevant data and easier to understand (“at the drop of a hat”). • Investors agree that getting fast, easy-to-understand information is essential to making good investment decisions • Ninety-two percent of Wall Street professionals and retail investors surveyed believe the future of earnings releases will be more visual and will include qualitative content and creative storytelling; • These investors also believe the early adoption of this style today by some companies is a step “in the right direction.” • Wall Street professionals, retail investors and financial media value the inclusion of a CEO quote and other commentary in the release’s financial highlights section, and agree that presenting the information in a visual manner makes it more accessible for readers. Key findings
  4. 4. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Current & future state of earnings releases
  5. 5. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS All participants believe presenting financial data in a more creative/visual manner is the future, and would like to see increased adoption of this reporting style 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 5 CURRENT AND FUTURE STATE Q20. Do you think the future of showing financial data in a more visual, creative way is going in the right direction or off on the wrong track? Q21. Do you think the future of showing financial data in a more visual, creative way is something you would like to see more of or less of? 11% 89% See less See more 8% 92% Wrong track Right direction Do you think the future of showing financial data in a more visual, creative way is something you would like to see more of or less of? Do you think the future of showing financial data in a more visual, creative way is going in the right direction, or off on the wrong track?
  6. 6. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS All participants agree that visual earnings releases portray a more forward-looking approach, are easier to read, and support transparency 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 6 CURRENT AND FUTURE STATE Q20. Do you think the future of showing financial data in a more visual, creative way is going in the right direction or off on the wrong track? Q21. Do you think the future of showing financial data in a more visual, creative way is something you would like to see more of or less of? 16% 84% Too long or easy to read? Too long to read Easy to read 7% 93% Stuck in the past or forward looking? Stuck in the past Forward looking 20% 80% Transparent or trying to hide something? Trying to hide earnings news Fully transparent Perceptions of Visual Earnings Releases
  7. 7. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Visual earnings releases vs. traditional methods
  8. 8. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Testing visual financial earnings information and infographics In order to assess how Wall Street professionals, retail investors and the financial media view “visual” earnings releases, a “control” (i.e. traditional) earnings release was offered as a comparison to examples of “visual” earnings releases. 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 8 VISUAL VS. TRADITIONAL A series of releases and infographics were tested that represented two approaches to financial reporting: traditional vs visual storytelling. In this article Edelman has included a series of representative images from publicly available information that is for illustrative purposes only; these items are not necessarily those used in Edelman’s research. Illustrative Traditional Earnings Releases Illustrative Visual Earnings Releases
  9. 9. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS In this age of information overload, visual earnings releases help usher investors into a new era of understanding data Earnings release comparison Control and visual releases are comparable in credibility and trustworthiness for providing the essential information… However, when it comes to shareability, ease of reading, and representing innovation—visual earnings releases surpass traditional reporting methods. 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 9 VISUAL VS. TRADITIONAL This earnings release…% somewhat/strongly agree (Wall Street professionals and retail investors) Control Visual press release (avg.) Contains the information essential to managing my personal investment portfolio (retail only) 78% 80% Contains information I would definitely share 68% 71% Easy to read and find the information I need 61% 77% Represents innovation in financial reporting 56% 75% Contains the information essential to doing my job 95% 79% Looks credible 91% 85% Has information that is trustworthy 86% 84% Q13/Q18. Please tell me the extent you agree or disagree with the following statements. This earnings release... Q14/Q19. Which parts of the release stand out to you the most?
  10. 10. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS In terms of ease of reading and perceived innovation, visual earnings releases surpass traditional reporting methods Easy to read and find the information I need Top 2 (strongly agree and somewhat agree) 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 10 VISUAL VS. TRADITIONAL Q13/Q18. Please tell me the extent you agree or disagree with the following statements. This earnings release... Q14/Q19. Which parts of the release stand out to you the most? Represents innovation in financial reporting Top 2 (strongly agree and somewhat agree) 56% 75% Traditional releases Visual releases 61% 77% Traditional releases Visual releases +16% +19%
  11. 11. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Insight based on verbatim responses: Wall Street professionals and retail investors agree that traditional reporting methods can be cumbersome to read and digest 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 11 VISUAL VS. TRADITIONAL *For illustrative purposes only “Small print that only a CPA would love.” “Hard to understand.” “It will take a while to digest all of the information in it.” “Too complicated and long to just review quickly.” A series of releases and infographics were tested that represented two approaches to financial reporting: traditional vs visual storytelling. In this article Edelman has included a series of representative images from publicly available information that is for illustrative purposes only; these items are not necessarily those used in Edelman’s research. Illustrative Traditional Earnings Releases
  12. 12. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Insight based on verbatim responses: Wall Street professionals and retail investors agree that visual earnings press releases are clearer, easer-to-read and find information 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 12 VISUAL VS. TRADITIONAL *For illustrative purposes only “Very easy to read, well put together, clearly shows different areas of interest.” “Finally… short and to the point.” “Stunning.” “It is much easier to read and find what you are looking for.” “It is awesome in its brevity. The use of tables and graphs is to the point.” A series of releases and infographics were tested that represented two approaches to financial reporting: traditional vs visual storytelling. In this article Edelman has included a series of representative images from publicly available information that is for illustrative purposes only; these items are not necessarily those used in Edelman’s research. Illustrative Visual Earnings Releases
  13. 13. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS WHAT MEDIA PROFESSIONALS TOLD US Media professionals agree that traditional formats are cumbersome and prefer a more graphically accessible alternative 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 13 VISUAL VS. TRADITIONAL “This is colorful. Easy to read and gives me a feeling of confidence.” – Financial Media Professional “I like how it's got the highlights right here. I kind of like how it's all condensed, it's got the graphics that makes it easy to think about what's going on.” – Financial Media Professional “Information could be presented better - graphs/charts....” – Financial Media Professional The most important thing [in an earnings press release] is that we can retrieve it quickly. It’s always better if the numbers are put into one box very high up, near the top. – Financial Media Professional Illustrative Traditional Earnings Releases A series of releases and infographics were tested that represented two approaches to financial reporting: traditional vs visual storytelling. In this article Edelman has included a series of representative images from publicly available information that is for illustrative purposes only; these items are not necessarily those used in Edelman’s research. Illustrative Visual Earnings Releases
  14. 14. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS How Earnings Releases Are Used
  15. 15. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS 4% 8% 8% 15% 36% 28% Every day 2-3 times a week Once a week Once a month Only when it's released Never Frequency of Earnings Release Use in Managing Personal Investment Portfolio Retail Investors 50% 23% 14% 5% 9% 0% Every day 2-3 times a week Once a week Once a month Only when it's released Never Frequency of Earnings Release Use in Normal Course of Business Wall Street professionals Earnings releases are considered to be an essential resource for Wall Street professionals, retail investors and financial media alike, and having fast, easy-to-access data is vital 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 15 HOW EARNINGS RELEASES ARE USED “We need to grab the key numbers very, very quickly. It’s very helpful when companies have a table at the top, or any kind of a little chart. Somewhere very high up that just gives us those numbers, and we can just grab them. It’s also important that they’re presented, that they’re easy to read and that they don’t do things like flip the table or have the wrong years.” – Financial Media Professional Q1. How often do you use quarterly earnings press releases in your work? Q2. How often do you use quarterly earnings press releases as a part of managing your personal investment portfolio?
  16. 16. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS 43% 39% 38% 36% 35% 32% 30% 29% 28% 26% 22% This quarter's financial highlights Earnings per share trends and factors influencing bottom line Capital allocation update Financial tables Segment information and trends Management quotes and qualitative backdrop about performance This quarter's operational highlights Key strategic initiatives and accomplishments towards stated goals Comparison to historical periods Forward-looking guidance and management's perspective on future results Update on competitive environment Essential Components of Financial Earnings Releases Wall street professionals and retail investors Financial highlights are the most sought after information in earnings releases; management highlights also considered highly important 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 16 HOW EARNINGS RELEASES ARE USED Q3. Which parts of the earnings press release are the most important to your work? “People definitely want to know how companies perform from quarter to quarter. I mean that’s one of the most important factors they take in making a decision about investing.” – Financial Media Professional “I use them [earnings releases] to get the core information that we use when we do earnings stories. It’s the reference point for getting the numbers.” – Financial Media Professional “If I were a total numbers person it would be wonderful. I'm not a total numbers person. I would prefer a much more narrative "total picture" perspective on the business.” – Retail Investor
  17. 17. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Wall Street professionals review earnings releases within minutes after publication, while retail investors review releases over a longer period of time 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 17 HOW EARNINGS RELEASES ARE USED Q4. How do you access financial earnings press releases? Q5. How long after reading an earnings press release do you use or act on the information? 40% 47% 35% 14% 5% 4% 64% 73% 45% 77% 5% 0% Company's website Direct email Financial News Sites Financial data products (e.g., Bloomberg terminal, eTrade) Social media Other How Earnings Releases are Accessed Retail investors Wall Street professionals 4% 8% 16% 19% 8% 45% 36% 9% 23% 18% 0% 14% Within minutes Within the hour By the end of the day In the next couple of days By the end of the week In the long term How Long After Reading Earnings Release Information is Used Retail investors Wall Street professionals
  18. 18. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Wall Street professionals and retail investors agree that getting fast, easy-to-understand earnings information is essential to making good investment decisions All Wall Street professionals surveyed said… 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 18 HOW EARNINGS RELEASES ARE USED Q6. How important is getting fast, easy-to-understand earnings press releases to doing your job? Q7. How important is getting fast, easy-to-understand earnings press releases to managing your personal investment portfolio? Q8. How important are earnings press releases to doing your job? Q9. How important are earnings press releases to managing your personal investment portfolio? 26% 31% 46% 42% Importance of earnings press releases for managing personal investment portfolios Importance of getting fast, easy-to-understand earnings press releases to managing personal investment portfolios Very important Somewhat important Top 2 (Very important, somewhat important) 72% 73% Importance of Earnings Press Releases Among Retail Investors “[The visual earnings release] is much easier to read and find what you are looking for [than the control].” -Retail investor Getting fast, easy-to-understand earnings press releases are essential Sharing and discussing earnings press releases are essential
  19. 19. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Recommendations for Companies that Implement Visual Earnings Press Releases
  20. 20. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Implementing visual earnings releases 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 20 STRATEGIC RECOMMENDATIONS Collaboration is key for success Investor relations/financial reporting teams should work with corporate communications and marketing executives to evolve financial reporting in a way that will effectively incorporate brand image, style, strategy and business content and your overall corporate narrative. Think holistically Organizations should think holistically about the earnings release process. It is not only about reporting quarterly financials, it is also about using the quarterly reporting cycle as a chance to tell your financial story to various stakeholders important to your organization such as customers, employees, and investors. What type of documents can you create to evolve your financial reporting and provide an opportunity to talk about the future of your company? The world is getting smaller Many companies are starting to realize that the line is blurring between internal and external communications, where “peer-to-peer” communication is the primary way individuals gather information. Try thinking of your earnings release as a touch point on the health of your organization. Know your industry/ peer reporting trends and content Be in tune with your peers and your industry to make sure that your reporting is done in a way that can help you tell a differentiated story while at the same time make your company easily comparable to your peers. Developing a visual release requires identifying the most salient information that is relevant for your audience. Don’t make Wall Street or the media’s job any harder than it is already.
  21. 21. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Implementing visual earnings releases 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 21 STRATEGIC RECOMMENDATIONS K-I-S: Keep it simple Remember that everyone reading your earnings release is in a hurry and multi-tasking. Make sure that your visual earnings releases are accessible and easily understood. Think about social/digital applications Visually-oriented financial storytelling is a perfect fit for digital communications. Social media has played a key role in transforming the way corporations and organizations worldwide convey and display information. Many newswires today publish earnings data directly onto social channels. Don’t be too cute Be sure to include credible and forward-looking quotes from your management team. Make sure to leverage visual elements where possible while simultaneously ensuring that you aren’t compromising any salient data – put the numbers first and highlight key facts and figures.
  22. 22. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Contact Edelman 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 22 OUR TEAM Deb Wasser Executive Vice President, Financial Communications, Edelman +1 212.704.4588; deb.wasser@edelman.com Ted McHugh Vice President, Financial Communications, Edelman +1 212.819-4875; Ted.mchugh@edelman.com About Edelman Financial Communications & Capital Markets Edelman Financial Communications & Capital Markets is a boutique strategic consultancy with the reach and resources of the world’s largest public relations firm. We advise public and private companies on strategic and capital markets communications to help position them effectively with the financial community during transformative events as well as during normal-course business. Clients choose to work with us because of our specialized and experienced financial communications team, our ability to provide the full range of Edelman’s services (such as digital and social media, public affairs and employee engagement) and our ability to access Edelman’s global network of 65 offices around the world. Jeff Zilka Executive Vice President, Financial Communications, Edelman +1 312.240.3389; jeff.zilka@edelman.com
  23. 23. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Contact Business Wire 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 23 OUR TEAM Michael Becker Executive Vice President, International Business Strategy +1 212.752.9600; Michael.becker@businesswire.com About Business Wire Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers. In 2015, Business Wire teamed up with Al Roker Entertainment to create BizWireTV, a bi-weekly Web news show.
  24. 24. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Appendix
  25. 25. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Demographics 3/9/2016 © COPYRIGHT 2016 DANIEL J EDELMAN INC. 25 METHODOLOGY Gender Male 58% Female 42% Age 18-24 0% 25-34 12% 35-44 18% 45-54 20% 55-64 25% 65+ 24% Education Less than high school 0% High school graduate 3% Vocational/technical graduate 3% Some college 12% College graduate 35% Some graduate education 9% Postgraduate degree 38% Ethnicity White 84% African or African/descent 2% Hispanic or Latino 2% Asian 10% Other 2% Years of Experience in Field (Wall Street professionals) 0-3 5% 4-7 18% 8-10 9% 11-15 27% 16-20 27% 20+ 14%
  26. 26. EDELMAN FINANCIAL COMMUNICATIONS & CAPITAL MARKETS Thank you. EDELMAN

×