Edelman Digital Celebrates Community Manager Appreciation Day

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Edelman Digital

The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

Edelman Digital Celebrates Community Manager Appreciation Day

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A Business2Community Webinar with Denise Holt & Natascha Thomson. As I am sure you are aware, social media is no longer a trend but a business necessity. While digital transformation is still in its infancy, 2015 promises to be a transformational year. Large brands like SAP have created brand new roles like Chief Data Officer and Chief Digital Officer. The term social media is evolving quickly and today encompasses a much wider subject matter area than only a year ago. Some practitioners even consider the term “social media” to be obsolete, and instead focus on creating “a social business”. Instead of using titles like “Social Media Manager”, many have renamed this role to “Customer Experience Manager”. Organizational change and investments in new technologies are inevitable choices for companies and that want to lead the market in the future. I assume that is why you have tuned in to this webinar today. I like to quote Alan Kay – the pioneer of the GUI – who said “The best way to predict the future is to invent it” – as “Que Serra Serra – the future’s not ours to see” . But, in this deck Denise Holt and I share with you, what we believe are some of the key trends for 2015 in social media, based on what we are seeing in our own social media practices. We chose the trends that we think will have a great impact on many of your businesses and hope that they will have you focus your planning for the new year.

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According to Altimeter Group research, the average enterprise-class company owns 178 social media accounts, while 13 departments—from marketing to customer support to legal-- actively engage in social media. Yet social media— and as a result, social data— are still largely isolated from business-critical enterprise data sourced from platforms such as Customer Relationship Management, Business Intelligence and market research. This lack of a holistic view of social signals in the context of other enterprise and external data can lead to partially-informed decisions, missed opportunity, and increased risk and cost, as the organization makes decisions without the benefit of critical input from external constituencies. In this Altimeter Group research report reflecting input from 35 enterprise-class organizations and technology ecosystem contributors, industry analyst Susan Etlinger lays out an imperative for Social Data Intelligence, identifying key dimensions that organizations must understand, pragmatic steps they can take toward mature integration, and how successful businesses are already using social data in the context of other critical enterprise data to drive measurable value throughout the organization.

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Who are the people sharing in the collaborative economy, and what can businesses do to win in this emergent market? These questions are the focus "Sharing is the New Buying: How to Win in the Collaborative Economy," a report released by Vision Critical in partnership with Jeremiah Owyang of Crowd Companies. This infographic summarizes the report's key findings. Read the 2015 updated report: http://ow.ly/T2vuw

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Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community. Authors: Maria Ogneva, Matt Jensen, Molly Bugler

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