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Creative Newsroom: Brand Storytelling at the Speed of Social

Edelman Digital
Edelman Digital
Edelman DigitalEdelman Digital

Creative Newsroom: Brand Storytelling at the Speed of Social

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CREATIVE NEWSROOM
BRAND STORYTELLING AT THE SPEED OF SOCIAL
EVERY MINUTE THERE ARE:
200 M
5.6 M
2.8 M
2.1 M
1.7 M
275 K
EMAILS
TEXTS
YOUTUBE VIEWS
GOOGLE SEARCHES
FACEBOOK POSTS
TWEETS
ON TOP OF ALL THE
AD IMPRESSIONS
1975 500/DAY
2013 5,000/DAY
THERE’S 60X MORE
BRAND CONTENT
IN NEWSFEEDS
2011
2013
23
1440UPDATES
/MONTH
UPDATES
/MONTH
MEMES AND TRENDS TRAVEL
FASTER THAN EVER BEFORE
BOTTOM LINE,
IT’S HARDER FOR
ALL OF US TO
ENGAGE FANS

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