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Creative Newsroom: Brand Storytelling at the Speed of Social

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Creative Newsroom: Brand Storytelling at the Speed of Social

  1. CREATIVE NEWSROOM BRAND STORYTELLING AT THE SPEED OF SOCIAL
  2. EVERY MINUTE THERE ARE: 200 M 5.6 M 2.8 M 2.1 M 1.7 M 275 K EMAILS TEXTS YOUTUBE VIEWS GOOGLE SEARCHES FACEBOOK POSTS TWEETS
  3. ON TOP OF ALL THE AD IMPRESSIONS 1975 500/DAY 2013 5,000/DAY
  4. THERE’S 60X MORE BRAND CONTENT IN NEWSFEEDS 2011 2013 23 1440UPDATES /MONTH UPDATES /MONTH
  5. MEMES AND TRENDS TRAVEL FASTER THAN EVER BEFORE
  6. BOTTOM LINE, IT’S HARDER FOR ALL OF US TO ENGAGE FANS
  7. BRANDS ARE FIGURING OUT HOW TO BREAK THROUGH BY CREATING REAL-TIME CONTENT
  8. SUPERBOWL WAS A DEFINING MOMENT FOR REAL TIME MARKETING OREO WAS THE CLEAR WINNER
  9. THE OSCARS LEFT A LOT MORE TO BE DESIRED KLONDIKE LEFT US CONFUSED
  10. IN ORDER TO BE TRULY BENEFICIAL FOR THE BRAND Real-time marketing must align short-term, fleeting attention on the stories of the day with the long-term brand narrative Short-Term Interests Long-Term Narrative
  11. INDIVIDUAL EPISODES ADVANCE THE STORY ARC FOR THE SEASON Episode 1 Episode 2 Episode 3 Episode 4 Episode 5 Episode 6
  12. THE REAL OPPORTUNITY engagement+ anticipation = brand love We must create and maintain consistent, meaningful brand engagement. The result is genuine affinity and growth of the community.
  13. ULTIMATELY, YOUR CONTENT MUST BE MORE THAN VISUAL & TIMELY TO SUCCEED LONG TERM
  14. THE FORMULA FOR SUCCESS visual + timely + prominent + relevant + recognizable
  15. EVALUATING REAL TIME OPPORTUNITIES RESONANTRELEVANT TIMELY IDEAL CONTENT AUDIENCE INTERESTS BRAND PRIORITIES CONVERSATION TRENDS
  16. EDELMAN IS UNIQUELY POSITIONED TO HELP we are creative storytellers real-time is in our DNA our media experts quickly amplify we live and breathe your community we know your brand
  17. WE’VE DEVELOPED A DISTINCT OFFERING At Edelman Digital, we increase brand engagement through a mix of ongoing real-time and planned creative content, strategically amplified by paid media.
  18. HERE’S HOW IT WORKS We bring four critical disciplines together to provide real time data, audience insights, design excellence and immediate amplification. IT’S A POWERFUL MIX
  19. A TWO-HOUR CYCLE approve post amplify measure optimize choose a trend spot a trend develop concept
  20. WE HAVE DIFFERENT MODELS TO SUIT YOUR NEEDS The Daily Desk ALWAYS-ON RELEVANCE WITH CONSISTENT PLANNED AND REAL-TIME CONTENT Newsroom Campaigns UNIQUE SOCIAL CAMPAIGN CREATION FOR INCREASED INTERACTION AND EXTENDED CONVERSATIONS Trendspotting PURPOSEFULLY OPPORTUNISTIC WITH TARGETED, TIMELY CONTENT
  21. AND IT’S WORKING FOR OUR BRANDS
  22. ADOBE MAKES CREATIVITY COUNT We’ve created a unique social personality for Adobe by building a dedicated team to develop consistent planned and real-time content.
  23. A CAPTAIN WORTHY CAMPAIGN We’ve given the Captain a new role: the cheeky commentator on all things pop culture. He talks. People share and talk back.
  24. EVERYONE LOVES THE BUG Volkswagen spots trending stories that align with their playful personality. Where will the iconic Beetle show up next?
  25. CUSTOM ENROLLMENT PROCESS define social persona determine audience affinities develop content themes identify topics to avoid set performance goals
  26. CREATIVE NEWSROOM Take control of your brand narrative in social. Turn real-time relevance into long-term resonance. Don’t just be liked. Be loved.
  27. For more information: CreativeNewsroom@Edelman.com

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