It’s not all hugs & puppies though. Tagging does have downsides.
Here’s an interesting image – if you haven’t seen a hype cycle before, Gartner puts these out regularly to indicate the adoption trend of new technologies. The cycle is this: first the technology is created and takes off. People start talking about it, there’s a lot of excitement about potential, and a few innovative companies try their hand at implementing it. As more organizations join, it hits what is called the peak of inflated expectations. Before data starts rolling in about how successful everyone has been with the technology, people start writing blogs and articles on a few star case studies and everyone thinks it will solve all of their problems. Then we hit the trough of disillusionment, where the data starts coming in and we realize that these technologies don’t work out the box, that they need work and don’t apply in all situations. Then those who don’t give up start building best practices and the technology matures, there are more stable vendors, and it enters the slope of enlightenment. We are just starting to climb out of the trough – realizing what we can realistically do with social tagging in the enterprise. As with any trend, it isn’t the panacea that people thought it would be, but it is a useful technique.
Appliance, OOTB – also OOTB connectors for FAST, Google, integrates with LDAP, most intranet portal search
More of a standalone system
Now called Lotus Connections
Hybrid Approaches to Taxonomy & Folksonomy Semantic T e chnology, 2009 Stephanie Lemieux Earley & Associates [email_address] www.earley.com
Masters in Library and Information Studies (MLIS), specializing in taxonomy development, content management, search, IA
Developed enterprise taxonomies and helped a variety of clients through CMS deployments
Projects include: Motorola, Ford Foundation, Best Buy, American Greetings, Urban Land Institute
The tired debate Taxonomy Folksonomy Control Democracy Top-down Bottom-up Arduous process Just do it Accurate Good enough Restrictive Flexible Static Evolving Expensive to maintain Low cost – “crowdsourced”
Study: 40% of flickr tags and 28% of del.icio.us tags were flawed in these ways Misspellings Library vs. libary Plam pilot Compound words TimBernersLee Case & number Folksonomy, Folksonomies Personal tags To read My dog @work Single-use tags Billybobsdog
Can be anonymous tagging, although this removes some social value
Can create role or team-based collections
Need higher ratio of active participants due to population size
Message text External News Reports Discussion postings Links Engineering document repositories Success Stories Policies Approved Methods Best Practices Key concept: Not all content is created equally The content continuum Lower Cost Higher Cost Tagging/Organizing Processes Unfiltered Reviewed/Vetted/Approved Lower Value Higher Value
Questions? Stephanie Lemieux [email_address] www.earley.com 781-444-0287 Blog : sethearley.wordpress.com Twitter : stephlemieux Send an email to [email_address] for a free pass to one of our conference calls.