WHO WE AREADC Groupis a publishing company based in Milanthat provides online and paper productsto those working in advertising,marketing, media and events.ADC mission is to provide companiesinvesting in communications with themost innovative informational tools inorder to better choose their partnersand to communicate more effectivelywith their targets.In order to achieve this objective, ADCutilizes the click & paper strategy, whichproposes the web for daily information,interactivity and immediacy, and printedmaterial for fuller information, learningand insight. EXPRESS expo festival
EVENTS AREA e20express.it This site is entirely devoted to the events world, its trends and developments. e20express provides real-time info and services such as: - Event Marketing Directory, a virtual venue where demand and supply meet - Event Database - Who’s Who of the Event Managers The Event Marketing Book An authentic marketplace, where companies meet their partners; an excellent occasion to get to know each other better and to develop business. This “purchase guide” is addressed to the representatives of companies and agencies involved in decision-making with regard to partners. The Directory, available also online, is divided into four sections: agencies, partners, locations and convention bureaus. e20, The First Italian Events and Sponsorships Magazine e20 is the first Italian monthly magazine dedicated to the events and sponsorships world. The magazine gets you better acquainted with this new communications medium, with every issue offering up-to-date investigations and in-depth features on topics such as Event Professionals, Case Histories, Top Locations and Event Partners. EuBEA Magazine, The First European Events Magazine EuBEA is the first European annual magazine dedicated to the events world. The magazine, for the moment strictly linked to the European awards, is connected within a series of international initiatives started by the ADC Group.
EVENTS AREA The Italian Best Event Awards – BEA Italia The Italian Best Event Awards is the first award dedicated to events in Italy. Italian BEA has existed since 2004. The European Best Event Awards - EuBEA The European Best Event Awards is the first award dedicated to events in Europe. European BEA has existed since 2006. The aim of both the awards is to become an international reference point for everyone involved to some extent in the creation of events: companies, specialized agencies and various types of partners. Italian and European BEA are a real and valid ways of giving a company or trademark visibility with an excellent mass media return. The events will be judged by a jury panel composed of qualified representatives of the events world. The Bea Expo Festival This is a great two-day kermesse with expo festival a rich and well articulated programme. On one side it will propose workshops, seminars, conventions, and round tables, and on the other side it will present an Expo Area where companies, agencies and service providers will have the chance to show their professionalism and their abilities.
INTEGRATED COMMUNICATION AREA ADVexpress.it ADVexpress is an online publication that gives you real time access to news on advertising, media and new branches of communications, underscoring the most innovative aspects. ADVexpress is the first real time information agency for the communications world in Italy that includes: - News in real time with about 50 updates per day. - A daily Newsletter that gives all the news published on the site the day before. - A historical archive that includes more than 50,000 item. - An e-mail alert: breaking news. NC, The First Italian Integrated Communication Magazine NC is the first Italian monthly magazine dedicated to the integrated communication world. NC deals with issues such as unconventional, relational and experiential marketing; holistic communication; the store as a new communication environment. The monthly magazine is articulated in four areas: strategy, digital and interactive, retail experience and innovative media. NC Guide Companies will find the guide an essential compass able to drive their choices. The volume brings together the profiles of companies that operate in five areas: Strategic area (communication agencies at 360 degrees and media centres), Digital Area (direct marketing and public relations agencies), Retail Experience Area (communication for and within the store), Dealers/Publishers Area, Innovative Media Area (from the media environment to guerrilla marketing, from viral to mobile marketing)
INTEGRATED COMMUNICATION AREA ADV express TV ADVexpress TV is the webtv that throughout the year offers video-interviews to the top managers of the most important Italian and European organizations. The channel hosts TGCannes, the video platform that offers real-time services from the most important worldwide event of advertising. The Communications Notebooks Eleven annual single-theme publications taking in-depth looks at topics such as: Media Centres and Dealers, Relationship Marketing, TV, Radio, the Web, Public Relations, Social Responsibility and much, much more. A publishing calendar is designed ad hoc in order to provide exhaustive professional support of market knowledge to all communications professionals. The Creativity Annual The Creativity Annual is devoted to the most significant advertising campaigns of the year. Judged by creative directors using their own interpretations of creativity as criteria, the Annual offers an original selection of TV, web, press and billboard/poster campaigns. The projects of the agencies registered with the Creativity Annual participate ex officio in the NC Awards - the Best Creativity of the New Communications. NC Awards With the aim of stimulating the communications industry in its most original, innovative, and multidisciplinary expressions, the projects of the agencies registered with the Creativity Annual “Made in Italy” participate ex officio in the NC Awards - the Best Creativity of the New Communications. The campaigns, divided into three sectors - Traditional Area, Interactive Area and Innovative Media Area - will be judged by a jury panel composed of qualified representatives of the business world.
TARGET PROFILE Events Integrated Area Communication Area CEOs, Event Managers, Marketing CEOs, Event Managers, Marketing and Communication Directors and Communication Directors of the main Italian and European of the main Italian and European firms. Every editorial product firms. Every editorial product belonging to the events area is belonging to the integrated distributed in more that 10,000 communication area is distributed copies. Everyday over 3,400 in more than 10,000 copies. single users connect to the Everyday more than 6,000 single website www.e20express.it users connect to the website and more than 11,000 receive www.advexpress.it and more daily updates through a than 30,000 receive daily updates newsletter. through a newsletter. Event Agencies 21% Media Agencies 15% Sales Agencies 10%Event Partners 5% Advertising Locations 4% Agencies 21% Promotion Production Agencies 3% Houses 3%Promotions 3% Production Houses 3% Media Agencies 8% New Media 8% Companies 34% Public Relations Agencies 4% Media 6% Companies 52% CONTACTS ADC Group Via Fra Luca Pacioli, 3 20144 Milano T +39 02 83102317 F +39 02 36592735 email@example.com EDIToR IN CHIEF AND PRESIDENT Salvatore Sagone e-mail: firstname.lastname@example.org MANAGING DIRECToR Giulio Bortolussi e-mail: email@example.com SALES DIRECToR Cristina Concari e-mail: firstname.lastname@example.org tel. +39 02 83102315 INTERNATIoNAL BuSINESS DEVELoPMENT MANAGER Mila Camnasio e-mail: email@example.com tel. +39 02 83102381