2. WHO WE ARE
ADC Group
is a publishing company based in Milan
that provides online and paper products
to those working in advertising,
marketing, media and events.
ADC mission is to provide companies
investing in communications with the
most innovative informational tools in
order to better choose their partners
and to communicate more effectively
with their targets.
In order to achieve this objective, ADC
utilizes the click & paper strategy, which
proposes the web for daily information,
interactivity and immediacy, and printed
material for fuller information, learning
and insight.
EXPRESS
expo festival

3. EVENTS AREA
e20express.it
This site is entirely devoted to the events
world, its trends and developments.
e20express provides real-time info and
services such as:
- Event Marketing Directory, a virtual
venue where demand and supply meet
- Event Database
- Who’s Who of the Event Managers
The Event Marketing Book
An authentic marketplace, where
companies meet their partners; an
excellent occasion to get to know each
other better and to develop business.
This “purchase guide” is addressed to
the representatives of companies and
agencies involved in decision-making
with regard to partners. The Directory,
available also online, is divided into four
sections: agencies, partners, locations
and convention bureaus.
e20, The First Italian Events
and Sponsorships Magazine
e20 is the first Italian monthly
magazine dedicated to the events and
sponsorships world. The magazine gets
you better acquainted with this new
communications medium, with every
issue offering up-to-date investigations
and in-depth features on topics such as
Event Professionals, Case Histories,
Top Locations and Event Partners.
EuBEA Magazine, The First
European Events Magazine
EuBEA is the first European annual magazine
dedicated to the events world. The
magazine, for the moment strictly linked
to the European awards, is
connected within a series of
international initiatives started by
the ADC Group.

4. EVENTS AREA
The Italian Best Event Awards
– BEA Italia
The Italian Best Event Awards is the first
award dedicated to events in Italy.
Italian BEA has existed since 2004.
The European Best Event Awards
- EuBEA
The European Best Event Awards is
the first award dedicated to events in
Europe.
European BEA has existed since 2006.
The aim of both the awards is to
become an international reference
point for everyone involved to some
extent in the creation of events:
companies, specialized agencies and
various types of partners. Italian and
European BEA are a real and valid ways
of giving a company or trademark
visibility with an excellent mass media
return. The events will be judged by a
jury panel composed of qualified
representatives of the events world.
The Bea Expo Festival
This is a great two-day kermesse with
expo festival a rich and well articulated programme.
On one side it will propose workshops,
seminars, conventions, and round
tables, and on the other side it will
present an Expo Area where companies,
agencies and service providers will have
the chance to show their professionalism
and their abilities.

5. INTEGRATED COMMUNICATION AREA
ADVexpress.it
ADVexpress is an online publication
that gives you real time access to
news on advertising, media and
new branches of communications,
underscoring the most innovative aspects.
ADVexpress is the first real time information
agency for the communications world in
Italy that includes:
- News in real time with about 50 updates
per day.
- A daily Newsletter that gives all the news
published on the site the day before.
- A historical archive that includes more
than 50,000 item.
- An e-mail alert: breaking news.
NC, The First Italian Integrated
Communication Magazine
NC is the first Italian monthly magazine
dedicated to the integrated communication
world. NC deals with issues such as
unconventional, relational and experiential
marketing; holistic communication;
the store as a new communication
environment. The monthly magazine
is articulated in four areas: strategy,
digital and interactive, retail
experience and innovative media.
NC Guide
Companies will find the guide an essential
compass able to drive their choices. The
volume brings together the profiles of
companies that operate in five areas:
Strategic area (communication agencies
at 360 degrees and media centres),
Digital Area (direct marketing and public
relations agencies), Retail Experience
Area (communication for and within
the store), Dealers/Publishers Area,
Innovative Media Area (from the
media environment to guerrilla marketing,
from viral to mobile marketing)

6. INTEGRATED COMMUNICATION AREA
ADV express TV
ADVexpress TV is the webtv that
throughout the year offers video-interviews
to the top managers of the most important
Italian and European organizations.
The channel hosts TGCannes, the video
platform that offers real-time services from the
most important worldwide event of advertising.
The Communications Notebooks
Eleven annual single-theme publications
taking in-depth looks at topics such as:
Media Centres and Dealers, Relationship
Marketing, TV, Radio, the Web, Public
Relations, Social Responsibility and much,
much more. A publishing calendar is
designed ad hoc in order to provide
exhaustive professional support of
market knowledge to all communications
professionals.
The Creativity Annual
The Creativity Annual is devoted to the
most significant advertising campaigns
of the year. Judged by creative directors
using their own interpretations of creativity
as criteria, the Annual offers an original
selection of TV, web, press and
billboard/poster campaigns. The projects
of the agencies registered with the
Creativity Annual participate ex officio
in the NC Awards - the Best Creativity of
the New Communications.
NC Awards
With the aim of stimulating the
communications industry in its most
original, innovative, and multidisciplinary
expressions, the projects of the agencies
registered with the Creativity Annual “Made
in Italy” participate ex officio in the NC
Awards - the Best Creativity of the New
Communications. The campaigns, divided
into three sectors - Traditional Area,
Interactive Area and Innovative Media Area
- will be judged by a jury panel composed of
qualified representatives of the business world.

7. TARGET PROFILE
Events Integrated
Area Communication Area
CEOs, Event Managers, Marketing CEOs, Event Managers, Marketing
and Communication Directors and Communication Directors
of the main Italian and European of the main Italian and European
firms. Every editorial product firms. Every editorial product
belonging to the events area is belonging to the integrated
distributed in more that 10,000 communication area is distributed
copies. Everyday over 3,400 in more than 10,000 copies.
single users connect to the Everyday more than 6,000 single
website www.e20express.it users connect to the website
and more than 11,000 receive www.advexpress.it and more
daily updates through a than 30,000 receive daily updates
newsletter. through a newsletter.
Event Agencies 21% Media Agencies 15%
Sales Agencies 10%
Event Partners 5%
Advertising
Locations 4% Agencies 21% Promotion
Production Agencies 3%
Houses 3%
Promotions 3%
Production
Houses 3%
Media
Agencies 8%
New Media 8% Companies 34%
Public Relations
Agencies 4% Media 6%
Companies 52%
CONTACTS
ADC Group
Via Fra Luca Pacioli, 3 20144 Milano
T +39 02 83102317
F +39 02 36592735
info@adcgroup.it
EDIToR IN CHIEF AND PRESIDENT
Salvatore Sagone e-mail: salvatore.sagone@adcgroup.it
MANAGING DIRECToR
Giulio Bortolussi e-mail: giulio.bortolussi@adcgroup.it
SALES DIRECToR
Cristina Concari e-mail: cristina.concari@adcgroup.it
tel. +39 02 83102315
INTERNATIoNAL BuSINESS DEVELoPMENT MANAGER
Mila Camnasio e-mail: mila.camnasio@adcgroup.it
tel. +39 02 83102381

8. ADC Group
Via Fra Luca Pacioli, 3
20144 Milano
T +39 02 83102317
F +39 02 36592735
info@adcgroup.it
www.adcgroup.it
www.advexpress.it
www.e20express.it
www.besteventawards.com
www.beaexpofestival.com