Formula Innovation Patrick Louis, CEO Lotus F1 Team EMC Forum Amsterdam - 26 Nov 2013

1. Formula Innovation
Patrick Louis, CEO
Lotus F1 Team

2. An Introduction to Formula 1
F1® – The World’s Largest
Key
2013 Grand Prix Territories
2014 New Grand Prix Territories
F1 Broadcasting Territories
2012 Cumulative Audience
1,300m
Western Europe
292m
South America
200m
Africa & Middle East
131m
Eastern Europe
77m
Central Asia
45m
Far East & Pacific
2,093m
Worldwide
Global Sport
2013 Calendar
Australia
Malaysia
China
Bahrain
Spain
Monaco
Canada
Great Britain
Germany
Hungary
Belgium
Italy
Singapore
Korea
Japan
India
Abu Dhabi
USA
Brazil
17 Mar
24 Mar
14 Apr
21 Apr
12 May
26 May
09 Jun
30 Jun
14 Jul
28 Jul
25 Aug
08 Sep
22 Sep
06 Oct
13 Oct
27 Oct
03 Nov
17 Nov
22 Nov

3. Team History
*2012 IFM Global Sports Marketing Surveys Sport Comparison Report

4. Team History
1981-1985
70
3
2
1
Grand Prix
Podium finishes
Fastest laps
Pole position
1986-2001
2002-2010
1
2
27
102
15
36
2
2
20
57
20
13
Constructors Championship
Drivers Championships
Race victories
Podium finishes
Pole positions
Fastest laps
Constructors Championships
Drivers Championships
Race Victories
Podium finishes
Pole positions
Fastest laps
201158
2
17
5
Grand Prix
Race Victory
Podium finishes
Fastest lap

5. Key Facts
Employees
Nationalities
Departments
Car designation
Location
President
CEO
Team Principal
550
16
38
E21
Enstone, UK
Gerard Lopez
Patrick Louis
Eric Boullier

6. Key E21 Numbers
0
1.6
4.9
10.2
18.5
30
42
87.75
90
130
500
640
900
1,100
1,500
4,000
11,000
10,000
30,000
250,000
Time taken (secs) per gear change
Time taken (secs) to decelerate from 100 km/h – 0 km/h
Time taken (secs) to accelerate from 0 – 200 km/h
Tyre weight (kg)
Tyre pressure (psi)
Driver’s head and helmet weight (kg) during maximum braking
Revolutions per second by a tyre at 300 km/h
Impact energy (kJ) for forward crash test
Operating temperature (°C) of each tyre
Max engine noise (dB)
Max temperature (°C) reached by the clutch
Min weight (kg)
Exhaust max temperature (°C)
Brake disc temperature (°C)
Moving parts in each engine
Parts in each engine
Drawings to design the car
Parts tested in the wind tunnel
Parts that make up each car
Man hours to design the car

7. Specific Regulations
Statutory Reporting
 Monthly P&L + B/S reporting
 Weekly cashflow rolling forecast
 Audited Accounts with a format suitable for legal requirements
FOTA Resource Restriction Agreement
Technical and financial restrictions with multiple reporting mechanisms
 Weekly car build budget control
 Monthly HR status & planning review
 60/40 rule
 Pro-active financial planning of development packages
 Qualifying headcounts v/s external spend
The complexity is that we have to report to two different entities, who have very
different requirements

8. Factory Processes
DESIGN
 CAD




Digital Mock-up
CFD
Stress Analysis
Vehicle Dynamic
RACING




Car Setup
Telemetry
Car Data Analysis
Simulation
 Race Strategy
PRODUCTION
 CAD/CAM
 Manufacturing
 MRP
Part Management
 Part Tracking
TESTING
Quality Tools
 Planning/Workflow
Part Management
 Part Servicing
 Part Lifing
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9. F1 Development Race
W38
SIN
W39
W40
YEO
W41
SUZ
W42
W43
IND
19
Understanding
The Problem
Races (in 2013)
25,000+
Competition
Drawings
30,000
Regulations
Updates
Tracks
220+
Software Releases
Car Set-up
Alerts
GPS Mapping
Strategy
Data Analysis

10. F1: a new engine era
 1600cc V6 Engines
 Energy Recovery Systems
 100kg Fuel Limit
 Weight limit 690Kgs
Aerodynamics




Narrower Front Wing
Reduced TRW size
Lower Nose Tip
New Side Impact Structure

11. Accelerating IT Transformation

12. The data challenge
 100GB/h in CFD
 >15MB per Lap
 >50GB per Grand Prix
 >25,000 drawings per car year
 82% data growth last 2 years

13. Technology driven focus




IT-as-a-Service (ITaaS)
 Continuous Availability
 Capacity and Performance
Simple and Innovative
Dynamic and Elastic
Cost Effective and Business Oriented
Secure and Trusted

14. Solution Overview
CFD Datacenter
Enterprise Datacenter
Private Cloud
Private Cloud
Resource Pools
Cloud Tiering
Appliance
Atmos
Resource Pools
VPLEX
Replication
Tiering
Cloud
Tiering
Appliance
Atmos
Data Protection
Data Domain
Backup
File
Sharing
Archiving
Cloud
Collaboration
Data Domain
Backup
File
Sharing

15. When it goes wrong
The fire which took Nick Heidfeld out of the 2011
Hungarian GP was investigated by:
RACE ENGINEERING
AERODYNAMICS DEPARTMENT
DESIGN DEPARTMENT
VEHICLE TECHNOLOGY GROUP
GEARBOX DYNO
ENGINE DYNO
PRODUCTION
Solutions (incl. technical, procedural and human)
were identified and acted upon for the next race.

16. When It Goes Right
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17. … how to make it happen
Patrick Louis, CEO
Lotus F1 Team © 2013
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