"nuevas tendencias en la distribución a través de redes sociales para el asesoramiento financiero" Marc Garrigasait, presidente de Koala Capital Sicav, participó en la 1ª Mesa Redonda del EFPA Congress 2012 organizado el 15 y 16 de febrero del 2012 en la Feria de Valencia.

1. NUEVAS TENDENCIAS EN LA DISTRIBUCIÓN A
TRAVÉS DE REDES SOCIALES PARA EL
ASESORAMIENTO FINANCIERO
Marc Garrigasait
KOALA CAPITAL SICAV
Presidente y gestor inversiones Valencia, 15 febrero de 2012

2. TWITTER STATISTICS
• 50 MILIONS TWITTER USERS EACH DAY (nov-2011).
• GLOBAL NEWS IN ANY REGION BREAKS FIRTS IN AND
SPREADS FAST ON TWITTER
• EVEN UBER-SOCIALIST HUGO CHAVEZ OF
VENEZUELA HAS 2,24 MILLION FOLOWERS, SIMILAR
OF QUEEN LATIFAH

3. TWITTER OR FACEBOOK
• TWITTER IT HAS BECOME AN INDISPENSABLE TOOL FOR
MANAGING PERSONAL AND CORPORATE BRANDS
• FACEBOOK IS A FEW-TO-FEW COMMUNICATIONS
NETWORK DESIGNED FOR SHARING INFORMATION AND
LIFE EVENTS WITH FRIENDS
• TWITTER IS A ONE-TO-MANY INFORMATION BROADCAST
NETWORK

4. TWITTER OR FACEBOOK
• TWITTER IS NOT SIMPLY ANOTHER SOCIAL
NETWORK
• THE ONLY WAY MAGIC HAPPENS ON
FACEBOOK IS THOUGH RECIPROCITY
• ON TWITTER, I CAN GET SOMETHING OUT
OF FOLLOWING AN INVESTMENTS EXPERT
WHO HAS NO SOCIAL OBLIGATION TO
FOLLOW ME BACK

5. TWITTER OR FACEBOOK
• FACEBOOK USERS REACT QUITE NEGATIVELY
WHEN HIS INFORMATION IS UNKNOWINGLY
SHARED MORE BROADLY
• TWITTER USERS ASSUME THE PLATFORM’S CORE
PURPOSE IS TO BROADCAST HIS OR HER OWN
THOUGHTS AND PERSONAL INFORMATION, TO A
MUCH BROADER PUBLIC AUDIENCE

6. TWITTER OR FACEBOOK
• TWITTER IS NOT AN INTIMIDATING
PROPOSITION ….”I DON’T WANT TO TWEET”
• FOR THE VAST MAJORITY OF WORLD TWITTER´S
USERS, THE CORE USAGE MODALITY WILL HAVE
VERY LITTLE TO DO WITH “TWEETING”……..
• …..AND EVERITHING TO DO WITH “LISTENING”
OR “HEARING

7. TWITTER OR FACEBOOK
• LIKE GOOGLE, TWITTER POINTS OUT TO THE
WORLD
• TWITTER IT’S A DISCOVERY ENGINE” AND AN
“INFORMATION UTILITY” ROLLED INTO ONE
• FACEBOOK IS SYMMETRIC AND TWITTER IS
HIGHLY ASYMMETRIC

8. TWITTER OR FACEBOOK
• THE MAJORITY OF THE USERS GET VALUE FROM
“READING” OR “LISTENING”
• FOR MOST USERS, IT’S MORE ABOUT WHAT YOU
YOU HEAR, LEARN, AND FIND THAN THE FACT
THAT YOU CAN TWEET

9. TWITTER OR FACEBOOK
• TWITTER IS MUCH MORE OF A COMPETITOR TO
OTHER “DISCOVERY TOOLS” AND “INFORMATION
SOURCES” THAN IT IS TO FACEBOOK
• FACEBOOK IS UNQUESTIONABLY THE “NUMBER
ONE” RESOURCE FOR “SHARING WITH THE
PEOPLE IN YOUR LIFE”

10. TWITTER OR FACEBOOK
• FACEBOOK COMPETES EXTREMELY WELL WITH
EMAIL, INSTANT MESSENGERS AND OTHER
SYMMETRIC SOCIAL NETWORKS LIKE MYSPACE
• TWITTER, ON THE OTHER HAND, COMPETES
MOST DIRECTLY WITH OTHER TOOLS THAN HELP
YOU FIND IMPORTANT LINKS, NEWS AND
INFORMATIONS

11. TWITTER OR FACEBOOK
• IT IS IN THIS BROAD, NON-FRIEND BASED
CROWD-SOURCING AND SPEED OF DISCOVERY
WHERE TWITTER TRULY SHINES
Bill Gurley es socio en Benchmark Capital, un venture capital que es
un destacado accionista en la compañía Twitter

12. ¿QUE REDES USAR DESDE ESPAÑA PARA EL
SECTOR FINANCIERO?
• UNIENCE, IMPOK,…..TWITTER,
FACEBOOK, MYSPACE, BLOGS……
• CUALES USAMOS EN KOALA CAPITAL
SICAV