You need a successful presentation AND successful follow-up to win new business. The quality of your sales presentations are key to determining whether a prospect with work with you or one of your competitors. However, experience has taught us here at Driven Growth that most presentations are lacking in many areas and are seldom compelling enough to motivate the other person into making a buying decision. We have put together our Top 6 List of Things To Do Before You Send a Potential Client Your Sales Deck. We hope they help you win! Contact us for more tips or more information.

1. TOP 6 THINGS TO DO
BEFORE YOU SEND A
POTENTIAL CLIENT YOUR
SALES DECK
Copyright Driven Growth 2016 1
And other valuable ideas learned from the
trenches that will take your service
business to the next level.
DrivenGrowth.com @DrivenGrowth

2. Copyright Driven Growth 2016 2DrivenGrowth.com @DrivenGrowth
Your deck/presentation won’t close the
deal; you will.
Driven Growth’s Suggestion:
Include information relevant to your
main objective. If sending the deck
before your meeting, make it a teaser to
set-up a meeting. If sending after the
meeting, use it to push the deal
forward.
#1 – WHAT IS YOUR OBJECTIVE?

3. Copyright Driven Growth 2016 3
Remove all slides that do not relate
to your main objective.
Driven Growth’s Suggestion:
Keep it simple and remove slides
that are not in sync with what you
are trying to accomplish.
DrivenGrowth.com @DrivenGrowth
#2 – REMOVE UNNECESSARY SLIDES

4. Copyright Driven Growth 2016 4DrivenGrowth.com @DrivenGrowth
Do not create or keep dull slides
and content. It’s boring to your
audience.
Driven Growth’s Suggestion:
Tell stories, consider adding
graphics or showcase success
stories with current/past
customers who had similar
business pain points.
#3 – CREATE ENGAGING CONTENT

5. Copyright Driven Growth 2016 5
People can retain just a few of
your points before their retention
drops.
Driven Growth’s Suggestion:
Remove the clutter in your
presentations and keep one idea
on each slide. Simple slides will
win over complicated slides.
DrivenGrowth.com @DrivenGrowth
#4 – KEEP ONE IDEA ON A SLIDE

6. Copyright Driven Growth 2016 6
Ask yourself what you want your
audience to do from seeing your
presentation?
Driven Growth’s Suggestion:
Offer them a case study, customer
story or whitepaper to download.
Present it in a simple and clear
fashion so it is easy for them to do
the action you want them to.
DrivenGrowth.com @DrivenGrowth
#5 – HAVE A CLEAR CALL TO ACTION

7. Copyright Driven Growth 2016 7
Don’t name your sales deck “Sales
Deck”. Thing about how your audience
would search for the file on his/her
computer or in their email.
Driven Growth’s Suggestion:
Use a file name like “Driven Growth’s
Sales Presentation to Company ABC”.
Make sure to save the file in a PDF
version before sending (or appropriate
format).
DrivenGrowth.com @DrivenGrowth
#6 – CREATE A GOOD FILE NAME

8. CONTACT DRIVE GROWTH TO LEARN MORE
Copyright Driven Growth 2016 8
Do you have questions or want more
information?
Contact us today for a complimentary
15 minute consultation session.
DrivenGrowth.com @DrivenGrowth

9. DRIVEN GROWTH
WWW.DRIVENGROWTH.COM
PHONE: 1.800.216.6103
EMAIL: HELLO@DRIVENGROWTH.COM
Copyright Driven Growth 2016 9