With incredible potential and excitement around iBeacons, Fosbury is thrilled to announce the first end-to-end solution for driving store traffic using location services with mobile. Helping businesses stand out from the crowd, Fosbury quickly and affordably connects businesses to customers to put promotions directly on their phone. This webinar will teach you: 1. What iBeacons are 2. How you can use them to grow your business 3. Where iBeacons have been used by major brands

1. Top of Phone, Top of
Mind
!
Drive store traffic with
mobile promotions
drew@fosbury.co
(512) 522-9224
Webinar
February 12th
3:30 CST

2. !
Who is presenting?
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Drew Giovannoli
Mary Brendza
Marketing and Operations Manager
drew@fosbury.co
VP Business Development
mary@fosbury.co

3. !
3 Goals for Webinar
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We want you to be able to explain iBeacons to your friends.
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We want you to have ideas on how iBeacons can help your business.
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We want you to know the fastest way to get started using iBeacons
drew@fosbury.co
(512) 522-9224

4. !
Common Questions
!!
What in the world are iBeacons?
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!
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I’ve heard about iBeacons, but where do I get
them and how do I get started?
!!
How many customers can I reach
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Do I need to build my own app to use an
iBeacon?
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!
drew@fosbury.co
(512) 522-9224

5. !
What are iBeacons?
!
An iBeacon is a device that sends out a signal that your
!
phone can pick up when it's nearby. Using bluetooth signals
!
instead of Lat & Long, they are often used by businesses to
drive store traffic and engage customers
!!
!
!
drew@fosbury.co
(512) 522-9224

6. !
GPS vs. iBeacons
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Choose locations to place engaging marketing in the
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fingertips of your customers when it matters most.
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GPS Locations
Ideal for outdoor positioning, GPS allows
you to cast a wide net over locations to
!
drive customers to your store.
iBeacons
Indoors, iBeacons let you cast a tight net
to allow you to send customers targeted
messaging.
Note that when used in the same location, GPS messaging will show instead of iBeacons.
Intelligent placement of these tools will allow for effective use of both.

7. !
How do iBeacons work?
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iBeacons are powered by Bluetooth Low Energy (BLE) which allows
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for incredible marketing precision. Using small hardware devices,
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bluetooth signals are sent out, that can target customers from
about 320 feet out down to inches in front of your products.
!!
To use iBeacons for your business, you need software than can
interact with these signals .
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drew@fosbury.co
(512) 522-9224

8. !
iBeacon Definition Recap
!
An iBeacon is a little device that sends out a signal that your
!
phone can pick up when it's nearby. Using bluetooth signals
!
instead of Lat & Long, they are often used by businesses to
drive store traffic and engage customers
!!
!
!
drew@fosbury.co
(512) 522-9224

9. !
What is Fosbury?
!
Fosbury helps businesses drive store traffic using mobile promotions.
Businesses using Fosbury connect with customers using of location
!
services and push notifications without an app download, without a
!
need for technical skills, and without a large technology investment.
!
drew@fosbury.co
(512) 522-9224

10. How iBeacons Can
Help Your Business:
Case Studies & Best
Practices
mary@fosbury.co
(512) 680–5297

11. !
Macy’s + iBeacon
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12. iBeacons are Game Changers
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iBeacons allow retailers to acquiring a wealth of information
on in-store shopping behavior! in real-time prior to purchase.
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Offline real-time tracking activity is
now possible in-store.
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13. !
Apple Stores + iBeacon
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14. !
iBeacons in a neighborhood store
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15. !
Best practices recap
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Contextualized offers
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Monitor Shoppers activity
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A/B Testing
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Online/Offline experience

16. !
The fastest way to get started using iBeacons
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!
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Apple Passbook

17. Steps to Launch Your Campaign
1. Design
Use the automated
design tool to build
beautiful promotions in
minutes
2. Define*
3. Distribute
4. Analyze
Determine GPS locations
& iBeacons to send
location aware alerts &
reminders
Distribute your
promotions where your
customers are
Track your performance
& make decisions based
on facts

18. !
Live demo
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iBeacon
Give away
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Email: mary@fosbury.co

19. Thanks for watching our iBeacon webinar!
To see a live demo, or discuss how Fosbury can grow your
business, contact us at:
mary@fosbury.co
(512) 522-9224