2. ABOUT AMD
American multinational semiconductor
company based
in Sunnyvale, California, United
States.
Develops Computer Processor and
related products for business and
consumer markets.
AMD's main products
include microprocessors, motherboard
chipsets, embedded processors
and graphics processor for servers,
workstations and personal computers,
and embedded systems applications.
3. ABOUT AMD CONTINUED
• Founded – May 1, 1969
• Listed – NYSE
• Founders – Jerry Sanders, Edwin Turney and some
additional co founders.
• Employees – 10671 (2013)
• Revenue - $5.30 billion (2013)
• Operating Income - $103 billion (2013)
• Net Income - $83 million (2013)
• Total Equity - $544 million (2013)
• Jerry Sander and Edwin Turney were former executives
from Fairchild Semiconductor.
8. PLACE
• Computer Shops
• Online E- commerce – Flipkart, Snapdeal,
Ebay, Amazon etc.
• Wholesaler – Lamington, Nehru Place, Vashi
Plaza etc.
9. PRICE
• Competitive Pricing in the lower end CPU.
• Competitive Pricing in the GPU against
Nvidia.
• Penetration Pricing in the upper end processor
to compete against Intel’s high end processor.
• Some price difference in different GPU
manufacturers of AMD graphics.
• Duopoly market in both CPU and GPU market
10. FALSE ECONOMY PROCESSOR
EXCEPT FOR APU
• Run hot
• More TDP
• Consumes more electricity in the long run
• False Cores
• Start ageing early
• Costlier PSU required
• Costly Motherboard and After market coolers for overclocking
• Personal Choice Intel
– Runs cooler
– Consumes less electricity
– Beats down AMD in benchmarks
– Does not age early, system runs for aegis
– Per core performance much greater, hyperthreading technology beats
down AMD logical cores
11. APU’S VALUE FOR MONEY
• No need of discrete graphics
• Crossfire of discrete GPU with APU beats
down Intel + Discrete GPU at lower cost
• Can be over clocked to high frequency
• 12 Core APU for lesser price and better
gaming performance.
• Good for people tight on budget.
12. PROMOTION
• Less spending on promotion
• Getting fans on Facebook and giveaway for week or month
• Fans does most of the promotion work
• Niche Campaigns – Local gaming tournament sponsored by AMD at
gaming zones, AMD posters at gaming zones, sponsor gaming
tournament in college fests
• World Cyber Gaming Sponsor
• Radeon Series visible at start of many games
• AMD has been a sponsor of the Scuderia Ferrari Marlboro F1 Team.
• AMD has been a sponsor of the Discovery Channel Pro Cycling
Team.
• AMD is the jersey sponsor of the USL expansion team Austin Aztex
FC.
14. SEGMENTATION
• Budget Segment
• Benefit segment
• Adoption Diffusion:-
– Early Adopters – FX series (Fusion, Bobcat,
Vishera, Bulldozer and Hondo)
– Early Majority – FX , Opteron and APU’s (Llano)
– Late Majority – Phenom and Athlon 64
– Laggards – Sempron ,Duron and Athlon
• Not for Innovators
15. TARGET
• Laptop and Desktop users
• Console and PC Gamers
• Home users
• Mainly youths
• Budget PC builders
• Overclockers who want to set world records
• Game Zones
16. POSITIONING
• Reliable and optimum performance oriented
microprocessors and GPUs
• Innovation
• Gamers processor and GPU
• Visual Enhanced Pleasure using 6 displays
17. DIFFERENTITATION
• Crossfire
• Higher clock rates
• More cores
• AMD Quad FX platform (allows to connect
two processors using HyperTransport)
19. STRENGHTS
• Strong brand in Microprocessor and PC market
• Strong focus on Research and
development capabilities
• AMD has a global presence
• AMD operates in GPU (graphical processing
unit) and Microprocessor market with only
single competitor in each market, Nvidia and
Intel respectively.
20. WEAKNESS
• Weak performance of computing segment due
to advent of tablets, handhelds
• Lack of penetration into mobile market
• Intense competition means limited scope for
capturing huge market share
21. OPPORTUNITIES
• Innovation for mobile platforms and tablets
• New product and services expansions
• Presence in virtualization space
22. THREATS
• Competition from Intel and Nvidia
• Environmental regulations
• Declining PC shipment
25. Acquisitions
• ATI Technologies- $4.3 billion, July 26,2004.
Genesis of APU.
• Intel Ally SeaMicro- Unmatched cloud-centric
server building blocks. Entry into server
business. Intel on the defensive line.
26. Partnerships
• AMD and Alpha Processor Inc. developed
HyperTransport.
• AMD and IBM gain silicon on insulator (SOI)
manufacturing, 90mn die manufacturing.
• Loosely partnered with end users company
such as HP, Asus, Compaq, Acer, and Dell.
27. Bibliography
o http://www.zdnet.com/amd-acquires-intel-partner-
seamicro-3040095176/
o http://www.amd.com/en-gb
o http://www.forbes.com/sites/briancaulfield/2
012/02/22/amd-talked-with-nvidia-about-acquisition-
before-grabbing-ati/
o http://valid.canardpc.com/records.php
o http://en.wikipedia.org/wiki/Advanced_Micro
_Devices
