1. @irishwonder SASCon, June 2014

2. @irishwonder SASCon, June 2014@irishwonder
 US (source: comScore)

3. @irishwonder SASCon, June 2014@irishwonder
 Worldwide (source: Statista)

4. @irishwonder SASCon, June 2014@irishwonder

5. @irishwonder SASCon, June 2014@irishwonder

6. @irishwonder SASCon, June 2014@irishwonder

7. @irishwonder SASCon, June 2014@irishwonder
© Statista 2014

8. @irishwonder SASCon, June 2014@irishwonder
© Statista 2014

9. @irishwonder SASCon, June 2014@irishwonder
© Statista 2014

10. @irishwonder SASCon, June 2014@irishwonder

11. @irishwonder SASCon, June 2014@irishwonder

12. @irishwonder SASCon, June 2014@irishwonder

13. @irishwonder SASCon, June 2014@irishwonder
 Wow really?
Source: jonloomer.com

14. @irishwonder SASCon, June 2014@irishwonder

15. @irishwonder SASCon, June 2014@irishwonder
Source: Marin Software whitepaper

16. @irishwonder SASCon, June 2014@irishwonder

17. @irishwonder SASCon, June 2014@irishwonder
 Time sensitive campaign
 Testing an affiliate offer
 Limited budget*
 Specific niche
(Try building a brand in pharma SERPs anyone?)
*Disclaimer: proper spam costs more than $5 and you’re likely
better off knowing how to do it yourself if your concern is
budget

18. @irishwonder SASCon, June 2014@irishwonder
 Spam as a business model

19. @irishwonder SASCon, June 2014@irishwonder
NOBODY understanding the blackhat business model would have
ever said that

20. @irishwonder SASCon, June 2014@irishwonder
 Benefits:
◦ Relatively quick rankings
◦ Scalable, manageable traffic
 Risks:
◦ No guaranteed minimum period of ranking (is there
ever?)
◦ Manual reviews leading to manual cleanups
◦ Algorithmic changes
But every change that makes one kind of spam
impossible, makes 10 others possible!

21. @irishwonder SASCon, June 2014@irishwonder
 Payday Loans 2.0
10 days

22. @irishwonder SASCon, June 2014@irishwonder

23. @irishwonder SASCon, June 2014@irishwonder

24. @irishwonder SASCon, June 2014@irishwonder
 What do you need Google
for?

25. @irishwonder SASCon, June 2014@irishwonder
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