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SAME DEUTZ-FAHR
Founded in Treviglio, Italy, in 1927 by
Francesco and Eugenio Cassani, it is one of
the world’s leading ma...
Company

WITH THE HIGH VOLUME OF
REPORTING DATA THAT WE
HAVE IT IS CRITICAL FOR US TO
BE ABLE TO FOCUS OUR WORK
ON A SINGL...
Solution

Results

In 2011 SDF Academy, adopted an
E-Learning Platform, the Premium
Docebo edition, kicking off an
innovati...
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eLearning Case Study - Global Manufacturing: Docebo & Same Deutz-Fahr

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SAME DEUTZ-FAHR is one of the world’s leading manufacturers of tractors, combine harvesters, specialist harvesters, diesel engines and farm machinery. The company decided to adopt the Docebo E-Learning Platform in order to support its blended training strategy and leverage the latest in Docebo’s Learning Management System’s unique features.

In 2011, the SDF Academy adopted the Premium Docebo E-Learning platform to begin the innovative process for the Global Corporate Training Strategy and its related methodologies, through mixing Instructor-led and Online Training approaches.

Published in: Automotive, Business, Technology
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Transcript of "eLearning Case Study - Global Manufacturing: Docebo & Same Deutz-Fahr"

  1. 1. SAME DEUTZ-FAHR Founded in Treviglio, Italy, in 1927 by Francesco and Eugenio Cassani, it is one of the world’s leading manufacturers of tractors, combine harvesters, specialistic harvesters, diesel engines and farm machinery. The company’s products are marketed under the brands SAME, DEUTZ-FAHR, LAMBORGHINI and Grégoire. Sector Global manufacturer of: tractors, combine harvesters, other agricultural machines, engines and equipment. Locations Treviglio (IT), Lauingen (DE), Linyi (CN), Zupanja (HR) and Ranipet (IN) are the sites of the production units of the Group. Size Employees 2,853 people worldwide (excluding 198 employees from the Chinese Branch and 98 employees from the Turkish Branch). Number of people trained and timeframe Active training users: 3,000. Company Website www.samedeutz-fahr.com SAME DEUTZ-FAHR Case Study Copyright © 2013 Docebo srl. All rights reserved. Docebo is trademarks or registered trademarks of Docebo. Other marks are the properties of their respective owners. To contact Docebo, please visit: www.docebo.com
  2. 2. Company WITH THE HIGH VOLUME OF REPORTING DATA THAT WE HAVE IT IS CRITICAL FOR US TO BE ABLE TO FOCUS OUR WORK ON A SINGLE MARKET DEVELOPMENT, ACCORDING TO THE HISTORY OF ANY DEALER, AND SEGMENT THE RELEVANT KPIS. SDF TRAINING MANAGER Customer Challenge SAME DEUTZ-FAHR (SDF), founded in Treviglio, Italy, in 1927 by Francesco and Eugenio Cassani, is one of the world’s leading manufacturers of tractors, combine harvesters, specialistic harvesters, diesel engines and farm machinery. The company’s products are marketed under the brands SAME, DEUTZ-FAHR, LAMBORGHINI and Grégoire. Innovation, quality, and superb customer service are a strategic priority. The Company strategy, which has long been oriented towards internationalization, combines decentralized production activities with a sales and service network providing extensive coverage for all key markets. Sales, after-sales service and parts distribution are handled by 15 subsidiaries, 141 importers, and 3,000 dealers located all over the world. SDF Academy, the training school run by the SAME DEUTZ-FAHR Group, offers technical and commercial training courses to all of the company's sales network members. With input from service technicians, marketing product trainers and parts specialists, who stay constantly abreast of the latest engineering developments and technological standards, the SAME DEUTZ-FAHR Group is able to prepare dealers for new challenges, enabling them to optimize customer service, and improve sales negotiations by bringing their product expertise to the market. Following the dynamic fluidity of the global economy and the importance that emerging markets are assuming, along with the Company’s strategic priority for innovation, quality, and superb standards of customer service, a clear need for a blended training strategy that includes both Classroom Led and Web-based Trainings has become a necessity. SAME DEUTZ-FAHR Case Study Copyright © 2013 Docebo srl. All rights reserved. Docebo is trademarks or registered trademarks of Docebo. Other marks are the properties of their respective owners. To contact Docebo, please visit: www.docebo.com
  3. 3. Solution Results In 2011 SDF Academy, adopted an E-Learning Platform, the Premium Docebo edition, kicking off an innovative process for the Global Corporate Training Strategy and the related methodologies, mixing Instructor Led and Online Training. SDF Academy created an online course catalogue that matched new product knowledge needs, based on the increasingly far-reaching and complex applications, that require training in technical IT skills development. Through this system, SDF has trained the entire sales network and bridging technical assistance from dealers to authorized mechanic’s workshops. This program has been rolled out to Customers in several languages. The courses have been built based on modern methods of online instructional design: multimedia, usability, gamification, and assessment. Analogous to this, a Train-the-Trainer project was launched to allow every single subsidiary to replicate the training model of the Corporate HQ. SAME DEUTZ-FAHR and Docebo have worked closely together to design and implement new online modules, with the objective of creating a useful and efficient management of the Company’s database and its reporting tools. SDF Academy significantly improved its management process for classroom training, online and in the field, by exploiting the potential of the Docebo E-Learning platform. In general, the data regarding usage and completion of educational programs was extremely successful. The first result was to be able to easily create and manage courses specifically designed to fill in the knowledge gaps of individual users, or a specific group of learners. The strategic management of relevant data (i.e. structured data on the network and data sales and service) was a great benefit for the Company. Ultimately, the opportunity to access and monitor historical training information is crucial in today’s fast-paced, and rapidly evolving, market. SAME DEUTZ-FAHR Case Study Copyright © 2013 Docebo srl. All rights reserved. Docebo is trademarks or registered trademarks of Docebo. Other marks are the properties of their respective owners. To contact Docebo, please visit: www.docebo.com

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