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The Six Dirty Pretty Secrets of Digital, Mobile and Social Media
The document discusses six critical insights about digital, mobile, and social media that shape business strategies, focusing on the rapid evolution of communication and the democratization of media. It highlights the importance of understanding brand ownership, the changing nature of customer loyalty, and the necessity of integrating digital strategies within company culture. Additionally, it emphasizes that leveraging data effectively can enhance operational efficiency and customer experience.
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The Six Dirty Pretty Secrets of Digital, Mobile and Social Media
- 1. 1 The 6 Dirty Pretty Secretsabout Digital, Mobile & Social Media 01 Stephenie Rodriguez, Chief Enabling Officer Mighty Media Group Pty Ltd June 11, 2014 Copenhagen #6DirtySecretsFAB
- 2. 102 Disclaimer: We’re nostranger to your business. Some of our favorite clients include…. Innovation and Customer Experience Planning SSP – The Food Travel Experts • Strategic Marketing Advice • Social Media Marketing Campaigns • Business Intelligence Club Med Asia Pacific • Social Media Strategic Advice Strategic Advice for Tender • Social Media Marketing Campaign Planning • Community Management
- 3. 1 FOUR CRITICAL ASSUMPTIONSSHAPING SOCIAL AIRPORT BUSINESS
- 4. 1 COMMUNICIATION CONTINUES TOREACH FURTHER FASTER CRITICAL ASSUMPTION #1
- 5. 1 CRITICAL ASSUMPTION #2 MEDIAIS DEMOCRATISED & AUTHORITY IS DECENTRALIZED.
- 6. 1 CRITICAL ASSUMPTION #3 THERISE IN CONVERSATION IS DELIVERING A FLUX OF BIG DATA. WE NOW HAVE ACCESS TO MORE INFORMATION AND FASTER THAN EVER BEFORE.
- 7. 1 CORE BUSINESS GOALS WILLALWAYS REMAIN CONSTANT. CRITICAL ASSUMPTION #4
- 8. 1 Secret 1: Innovation isEvery Where.
- 9.
- 10. 1And look atour Children.
- 11. 1 Secret 2: You Don’tOwn Your Brand!
- 12. 1 YOUR DIGITAL FOOTPRINTEXTENDS BEYOND YOUR WEBSITE, AND YOU SHOULD THINK FURTHER THAN FACEBOOK & TWITTER.
- 13. 1 “Looking for adecent restaurant in Sydney Int’l Airport”…
- 14.
- 15. 1 F. I. F.G. A. E Index
- 16. 1 Advocacy + Intimacy= Relationship Relationship + Engagement = Opportunity
- 17. 1 Secret 4: Think Differently AboutRevenue 0pportunities
- 18. 1 “He Who Owns TheData Rules The WORLD.”
- 19. 1 Secret 5: Digital andmobile can improve operational efficiency.
- 20. 1 If Digital isnot a part of your internal culture you are just faking it!
- 21. 1 Secret 6: Your ‘social’ customersexpect more from you than those who are not.
- 22. 1 Don’t insult fansby wasting their attention or frustrating them with your poor execution. Avoid the urge to ‘Use and Abuse’ QR codes.
- 23.
- 24. 1 The Success BenefitMatrix for Travel SOCIAL CUSTOMER SERVICE BRAND/DESTINATION AWARENESS REVENUE GENERATION CRISIS MANAGEMENT • SENTIMENT • FEEDBACK • BRAND HEALTH • MARKETING OPTIMIZATION • OPERATIONAL EFFICIENCY • WAYFINDING • BRAND SIGNAL/OFFER EDUCATION • REAL TIME F&B PROMOTION • AUTHORITY • AUTHENTICITY • AGILITY ASQ
- 25. 139 Tweet Me! @Digitalgodess http://au.linkedin.com/in/digitalgodess http://www.mightymediagroup.com.au Skype:StephenieRodriguez WhatsApp: +61416089000 VIBER: +61416089000 Instagram: Digitalgodess Connect with me!
Editor's Notes
- #5 USE PHOTO OF VINTAGE TELEPHONE OPERATOR AT SWITCHBOARD OPERATOR
- #6 NO LONGER LIMITED TO THOSE TRADITIONAL MEDIA OWNERS, MESSAGE GATE KEEPERS AND REPRESSORS.
- #8 AIRPOSTS NEED TO BECOME ADAPTABLE TO MOVE WITH THE SHIFT OF INFORMATION AT A SPEED FOR WHICH TO REMAIN AND RETAIN RELEVANCE
- #9 Asian Millenial travelers already account for nearly 35% of the US $600 billion US spent by Asians on a global level.