1. Name: Honda CR-Z Launching
Client: Honda/MSCAR
Service: Special Mission – Honda CR-Z CUP
2. Goals:
• Promote the word-of-mouth
• Create visibiliby to Honda CR-Z
• Attract people to visit the showroam
Case:
One of the Honda brand values is competition and the Honda CR-Z is a
sportive car. It was the first sportive hybrid launched worldwide and the the set
up target is man between 30 and 40 years old.
The MSCAR has big open space, that includes sales department and
MANUTENÇÃO AUTOMOVEL. The company has excellent infra-structures
and a football camp with pitch.
3. Solution:
We created the first regional competition of 5 players football for companies
with business operations in Algarve. This initiative was important to
communicate the Honda CR-Z on a massive way using the companies
employers. This was also importante to approach new companies as
customers and do some service to others.
The success keys of Honda CR-Z CUP is that was designed to motivate and
contribute for the team building of the participants and also beause it was
relevant to do professional networking.
The Honda CR-Z gave the naming to the competition, Honda CR-Z CUP. The
car was exposed near the pitch with some demos available for test-drive
during the competition weekend.
4. Results:
• Around 16 companies participated at the competition, the bigger part of them
are the most relevant companies in Algarve. During the CR-Z CUP, 156
football players bought their familly, colleages and friends to watch the
games, on a total of 400 persons in audience.
• It was a valuable initiative to engage the invited companies and to be the
outstanded company because of the organization and hosting relevance.
• This initiative reached more than 25000 persons (by email, newsletter,
media, and social networks).
5. Results:
• One new of 2 minutes published on Digital Mais TV (the online regional TV
with more audience in Algarve).
• One new with 1/2 page at the newspaper POSTAL do Algarve (the regional
newspaper with more audience and more online views, delivered with the
national newspaper “Público”).
• It was one of the highlight news of the MSCAR newsletter.
