MIU Ai
 
To reposition the Gusman Center
To reposition the Gusman Center by conducting extensive research
To reposition the Gusman Center and discovering truths about the brand.
To reposition the Gusman Center and discovering truths about the brand. Turning those truths into a campaign that embraces...
 
 
 
Politics
<ul><li>Miami-Dade County public schools have been forced to cut more than $400 million of their budget since 2007-2008. <...
Technology
Location
 
 
 
 
 
 
 
 
Audience
Our Audience from the  “Past”
Our Audience in the  “Present”
Our Audience for the “Future”
[Insert Aud/loc analysis]
 
 
[Insert everything else]
We found that local Miami performance art is as diverse as all of the food, languages, rituals, and other traditions that ...
 
 
 
 
 
spotlight Miami talent and give it back to the locals
 
 
 
Tomorrow’s Gusman Center is…
 
 
 
 
 
 
 
 
 
 
 
+ =
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Gusman(4)

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Gusman(4)

  1. 1. MIU Ai
  2. 3. To reposition the Gusman Center
  3. 4. To reposition the Gusman Center by conducting extensive research
  4. 5. To reposition the Gusman Center and discovering truths about the brand.
  5. 6. To reposition the Gusman Center and discovering truths about the brand. Turning those truths into a campaign that embraces both the rich past and limitless future of the Gusman Center and the city of Miami.
  6. 10. Politics
  7. 11. <ul><li>Miami-Dade County public schools have been forced to cut more than $400 million of their budget since 2007-2008. </li></ul><ul><li>Art programs in the schools are the first to be affected. </li></ul>Education
  8. 12. Technology
  9. 13. Location
  10. 22. Audience
  11. 23. Our Audience from the “Past”
  12. 24. Our Audience in the “Present”
  13. 25. Our Audience for the “Future”
  14. 26. [Insert Aud/loc analysis]
  15. 29. [Insert everything else]
  16. 30. We found that local Miami performance art is as diverse as all of the food, languages, rituals, and other traditions that Miami culture represents.
  17. 36. spotlight Miami talent and give it back to the locals
  18. 40. Tomorrow’s Gusman Center is…
  19. 52. + =

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