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THE DEFINITVE COCKTAIL TREND REPORT
                                  EDITION 2 MARCH 2011

 Welcome to the second edition of the DIAGEO RESERVE WORLD CLASS Trend Report, which tracks
 new fine drinking trends and opinions from around the world. In this edition, three WORLD CLASS
 Final judges, Dale DeGroff, Gary Regan and Peter Dorelli, as well as the WORLD CLASS Bartender of
 the Year 2010, Erik Lorincz will be giving their insights on exciting industry directions , perfect
 serves and new rituals to take the scene by storm.

                                       I am seeing kitchen techniques       Whilst     experimenting      with
                                       and tools, even scientific           flavours    results    in some
                                       techniques       borrowed from       incredible creations, I believe
                                       molecular gastronomy.        From    that too much of this latter trend
                                       smoking rituals in front of          is not altogether customer
                                       guests, barrel ageing serves,        friendly as it would inevitably be
                                       resting them in demi-johns,          a struggle to find the same thing
                                       cocktails are truly being taken to   elsewhere or to buy the
                                       the next level.                      necessary ingredients at a local
The Next Generation of Cocktails,                                           supermarket. Sadly, I also see
according to Dale DeGroff                                                   some bartenders try and sell
Craft bartending is now firmly                                              their creations with a degree of
entrenched in some of the best                                              aggression which can result in a
bars around the world. ... Culinary                                         less than comfortable ambience
cocktails made from savoury                                                 for their customers. The fine
ingredients, spices, and exotic                                             line between one or two
fruits like yuzu and cherimoya are                                          signature drinks and in-house
an exciting development on the                                              infusions is often crossed and
classics. The successful creation                                           careful attention needs to be
of      these exceptional drinks                                            paid     to    how      customers
requires expertise, skills      and                                         respond. Do they come back
knowledge like never before.                                                and repeat their experience or
                                                                            are they put off never to be
                                      For Long-Term Success - Avoid a
                                                                            seen again?
                                      Signature Serve Overload, by
                                      Peter Dorelli
                                      I am pleased that today
                                      anticipating customer needs and
                                      offering a good service has
                                      become a priority for bartenders
                                      wishing to be at the top of their
                                      profession. I have also seen a
                                      trend towards bars producing a
                                      large variety of their own
                                      infusions with a menu full of
                                      their own signature drinks.
Traditional Tending according
                                     to Dale DeGroff
                                     Along with all the cocktail
                                     advances, one trend I am most
                                     pleased to see beginning to get
                                     a foothold is actually a retro
                                     idea - tending the customer.
                                                                             He matched people with one
                                                                             another, kept people apart who
Two Bases by Gary Regan                                                      could be trouble together, kept
The most amazing trend I m                                                   the conversation moving and
seeing in recipes sent to me by                                              most importantly the drinks
members of the Worldwide                                                     flowing; it was like watching a
Bartender Database is that lots                                              well choreographed dance.
more drinks are calling for two
base spirits.                                                                Now that good drinks are
                                                                             coming back let's learn how to
Gone is the time when the vast        For sometime now I              have   live in these places and how to
majority of cocktails used only       missed the "thing" I loved most        make them fun and ultimately
one     spirit    as    a    base.    about bars. That "thing" is a          enjoyable experiences.
Interestingly, most seem to have      sense of community. I felt it first
whiskey or whisky as one of           in my neighbourhood bar on             Smoking and Ageing by Erik
those bases - I ve seen a fabulous    Columbus Avenue in New York            Lorincz,   DIAGEO      RESERVE
recipe calling for straight rye       City where regulars were almost        Bartender of the Year 2010
whiskey and añejo tequila,            family. I miss that lively, wild mix
another for bourbon and rye, a        I found in the New York City bar
third which had both bourbon          and grill, with business people,
and scotch, and finally a             showbiz people, gangsters,
exceptional serve calling for both    tourists, housewives from New
white rum and a single malt           Jersey all tossed together in a
scotch when the scotch was            big cobb salad of a good time. It
dispensed over the top of the         was unexpected and edgy but at
drink from a mister. By the way ,     the same time there was a sort
all four of these recipes worked      of community and the guy who
very well indeed.                     brought all these odds and ends
                                      together and made it work was
I think that some young               a good bartender.                      I have two trends that I would
bartenders are pushing the                                                   like to bring to your attention.
boundaries in ways that my
generation never dreamed of,                                                 The first involves the final touch
and the results can be pretty                                                given a to cocktail, whilst the
astounding.    The rye/tequila                                               second      focuses     on     the
marriage is a good example of                                                preparation.        Both deliver
this, I think.                                                               exceptional      fine     drinking
                                                                             experiences.
The first is smoking cocktails.                                            I age her famous Hanky Panky
   Serves are finished with a natural                                         cocktail - the perfect drink to use
   cool smoke,         resulting in a                                         for ageing as it doesn t contain
   wonderful, yet delicate and                                                any citrus or other fresh
   pleasant smoky aroma.           The                                        ingredients which can spoil the
   process takes only a few minutes                                           drink     after    while.     Using
   and my favourite is a twist on the                                         TANQUERAY ® NO. TEN gin as
   Bobby Burns cocktail using                                                 the back bone, I blend four
   JOHNNIE WALKER® BLACK LABEL                                                different gins with four different
   Blended Scotch Whisky with Byrrh,                                          sweet vermouths and two
   Benedictine and Angostura bitters.                                         bitters. I age the mixture in a
   After stirring all ingredients                                             barrel for a couple of weeks (just
   together and pouring the mixture                                           long enough for the wood to
   into a smoke filled wine decanter                                          interact with the liquid) and the
   (the perfect vessel for smoking                                            result is an incredible serve with
   liquids), leave for two minutes for                                        a deep character and distinct
   the aromas to be absorbed and          The second trend employs the flavour.
   then simply pour into a cocktail       skilled craft of a master blender -
   glass. To smoke your cocktail you      the ageing cocktails in wood
   can use a variety of wood chips        barrels.
   such hickory, applewood, mesquite      At the Savoy we keep alive the
   or cherry wood, or get creative by     soul of Ada Coleman, the first
   using flavours such as teas, spices,   female head bartender of the
   dried flowers etc.                     iconic American Bar.


That s it for this edition, but we would love to hear your opinions or for you to share your inspiring
recipes. To post your comments go to the WORLD CLASS facebook page:
http://www.facebook.com/GlobalWorldClassFinals

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WORLD CLASS - DIAGEO RESERVE THE DEFINITIVE COCKTAIL TREND REPORT - EDITION 2 - March 2011

  • 1. THE DEFINITVE COCKTAIL TREND REPORT EDITION 2 MARCH 2011 Welcome to the second edition of the DIAGEO RESERVE WORLD CLASS Trend Report, which tracks new fine drinking trends and opinions from around the world. In this edition, three WORLD CLASS Final judges, Dale DeGroff, Gary Regan and Peter Dorelli, as well as the WORLD CLASS Bartender of the Year 2010, Erik Lorincz will be giving their insights on exciting industry directions , perfect serves and new rituals to take the scene by storm. I am seeing kitchen techniques Whilst experimenting with and tools, even scientific flavours results in some techniques borrowed from incredible creations, I believe molecular gastronomy. From that too much of this latter trend smoking rituals in front of is not altogether customer guests, barrel ageing serves, friendly as it would inevitably be resting them in demi-johns, a struggle to find the same thing cocktails are truly being taken to elsewhere or to buy the the next level. necessary ingredients at a local The Next Generation of Cocktails, supermarket. Sadly, I also see according to Dale DeGroff some bartenders try and sell Craft bartending is now firmly their creations with a degree of entrenched in some of the best aggression which can result in a bars around the world. ... Culinary less than comfortable ambience cocktails made from savoury for their customers. The fine ingredients, spices, and exotic line between one or two fruits like yuzu and cherimoya are signature drinks and in-house an exciting development on the infusions is often crossed and classics. The successful creation careful attention needs to be of these exceptional drinks paid to how customers requires expertise, skills and respond. Do they come back knowledge like never before. and repeat their experience or are they put off never to be For Long-Term Success - Avoid a seen again? Signature Serve Overload, by Peter Dorelli I am pleased that today anticipating customer needs and offering a good service has become a priority for bartenders wishing to be at the top of their profession. I have also seen a trend towards bars producing a large variety of their own infusions with a menu full of their own signature drinks.
  • 2. Traditional Tending according to Dale DeGroff Along with all the cocktail advances, one trend I am most pleased to see beginning to get a foothold is actually a retro idea - tending the customer. He matched people with one another, kept people apart who Two Bases by Gary Regan could be trouble together, kept The most amazing trend I m the conversation moving and seeing in recipes sent to me by most importantly the drinks members of the Worldwide flowing; it was like watching a Bartender Database is that lots well choreographed dance. more drinks are calling for two base spirits. Now that good drinks are coming back let's learn how to Gone is the time when the vast For sometime now I have live in these places and how to majority of cocktails used only missed the "thing" I loved most make them fun and ultimately one spirit as a base. about bars. That "thing" is a enjoyable experiences. Interestingly, most seem to have sense of community. I felt it first whiskey or whisky as one of in my neighbourhood bar on Smoking and Ageing by Erik those bases - I ve seen a fabulous Columbus Avenue in New York Lorincz, DIAGEO RESERVE recipe calling for straight rye City where regulars were almost Bartender of the Year 2010 whiskey and añejo tequila, family. I miss that lively, wild mix another for bourbon and rye, a I found in the New York City bar third which had both bourbon and grill, with business people, and scotch, and finally a showbiz people, gangsters, exceptional serve calling for both tourists, housewives from New white rum and a single malt Jersey all tossed together in a scotch when the scotch was big cobb salad of a good time. It dispensed over the top of the was unexpected and edgy but at drink from a mister. By the way , the same time there was a sort all four of these recipes worked of community and the guy who very well indeed. brought all these odds and ends together and made it work was I think that some young a good bartender. I have two trends that I would bartenders are pushing the like to bring to your attention. boundaries in ways that my generation never dreamed of, The first involves the final touch and the results can be pretty given a to cocktail, whilst the astounding. The rye/tequila second focuses on the marriage is a good example of preparation. Both deliver this, I think. exceptional fine drinking experiences.
  • 3. The first is smoking cocktails. I age her famous Hanky Panky Serves are finished with a natural cocktail - the perfect drink to use cool smoke, resulting in a for ageing as it doesn t contain wonderful, yet delicate and any citrus or other fresh pleasant smoky aroma. The ingredients which can spoil the process takes only a few minutes drink after while. Using and my favourite is a twist on the TANQUERAY ® NO. TEN gin as Bobby Burns cocktail using the back bone, I blend four JOHNNIE WALKER® BLACK LABEL different gins with four different Blended Scotch Whisky with Byrrh, sweet vermouths and two Benedictine and Angostura bitters. bitters. I age the mixture in a After stirring all ingredients barrel for a couple of weeks (just together and pouring the mixture long enough for the wood to into a smoke filled wine decanter interact with the liquid) and the (the perfect vessel for smoking result is an incredible serve with liquids), leave for two minutes for a deep character and distinct the aromas to be absorbed and The second trend employs the flavour. then simply pour into a cocktail skilled craft of a master blender - glass. To smoke your cocktail you the ageing cocktails in wood can use a variety of wood chips barrels. such hickory, applewood, mesquite At the Savoy we keep alive the or cherry wood, or get creative by soul of Ada Coleman, the first using flavours such as teas, spices, female head bartender of the dried flowers etc. iconic American Bar. That s it for this edition, but we would love to hear your opinions or for you to share your inspiring recipes. To post your comments go to the WORLD CLASS facebook page: http://www.facebook.com/GlobalWorldClassFinals