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UNDERSTANDING 
CUSTOMER INTENTIONS 
WITH WEB ANALYTICS 
PART 6 OF A 10 PART SERIES 
PRESENTED BY 
www.demochimp.com 
(OR DEMOLYTICS)
web analytics has come a long way over the past decade
with access to free tools like 
analytics
with access to free tools like 
analytics 
you think you’d know everything about your buyers’ 
needs and motives
…and yet could you understand and address every one of your prospects’ 
unique needs and motives if asked to on the spot?
…and yet could you understand and address every one of your prospects’ 
unique needs and motives if asked to on the spot? 
Google Analytics will give you 
overviews and general summaries
but you need to know exactly how each of your prospects is reacting 
to your website
but you need to know exactly how each of your prospects is reacting 
what features are 
they most interested in? 
to your website
but you need to know exactly how each of your prospects is reacting 
what features are 
they most interested in? 
to your website 
why do some sign up for your 
product offering, and others don’t?
answering those types of questions 
is DemoChimp’s speciality
the largest barrier preventing website visitors from converting into 
customers is a lack of understanding how your product benefits them
the largest barrier preventing website visitors from converting into 
customers is a lack of understanding how your product benefits them 
today’s shoppers expect to
the largest barrier preventing website visitors from converting into 
customers is a lack of understanding how your product benefits them 
today’s shoppers expect to 
SEE
the largest barrier preventing website visitors from converting into 
customers is a lack of understanding how your product benefits them 
today’s shoppers expect to 
SEE 
FEEL
the largest barrier preventing website visitors from converting into 
customers is a lack of understanding how your product benefits them 
today’s shoppers expect to 
SEE 
FEEL 
ALMOST TOUCH 
your product
you can give them that through an intelligently automated product demo
you can give them that through an intelligently automated product demo 
on your very own website homepage
you can give them that through an intelligently automated product demo 
on your very own website homepage 
publish informative
you can give them that through an intelligently automated product demo 
on your very own website homepage 
publish informative 
interactive
you can give them that through an intelligently automated product demo 
on your very own website homepage 
publish informative 
interactive 
instructive
you can give them that through an intelligently automated product demo 
on your very own website homepage 
publish informative 
interactive 
instructive 
useful demos
while prospects watch the demo videos that they customized… 
you can watch the back-end analytics (or Demolytics) in live time
while prospects watch the demo videos that they customized… 
you can watch the back-end analytics (or Demolytics) in live time 
this way, you know which benefits each prospect selected as important, 
how much of each video section they watched, and whether or not they 
shared the demo with anyone - and if so, who.
Demolytics provides a new data source for managers 
to make important product, marketing and sales decisions
Demolytics provides a new data source for managers 
to make important product, marketing and sales decisions 
you can only get it from DemoChimp
Watch the DemoChimp demo: 
Follow us: @DemoChimp

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Understanding Customer Intentions with Web Analytics (or Demolytics)

  • 1. UNDERSTANDING CUSTOMER INTENTIONS WITH WEB ANALYTICS PART 6 OF A 10 PART SERIES PRESENTED BY www.demochimp.com (OR DEMOLYTICS)
  • 2. web analytics has come a long way over the past decade
  • 3. with access to free tools like analytics
  • 4. with access to free tools like analytics you think you’d know everything about your buyers’ needs and motives
  • 5. …and yet could you understand and address every one of your prospects’ unique needs and motives if asked to on the spot?
  • 6. …and yet could you understand and address every one of your prospects’ unique needs and motives if asked to on the spot? Google Analytics will give you overviews and general summaries
  • 7. but you need to know exactly how each of your prospects is reacting to your website
  • 8. but you need to know exactly how each of your prospects is reacting what features are they most interested in? to your website
  • 9. but you need to know exactly how each of your prospects is reacting what features are they most interested in? to your website why do some sign up for your product offering, and others don’t?
  • 10. answering those types of questions is DemoChimp’s speciality
  • 11. the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them
  • 12. the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them today’s shoppers expect to
  • 13. the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them today’s shoppers expect to SEE
  • 14. the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them today’s shoppers expect to SEE FEEL
  • 15. the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them today’s shoppers expect to SEE FEEL ALMOST TOUCH your product
  • 16. you can give them that through an intelligently automated product demo
  • 17. you can give them that through an intelligently automated product demo on your very own website homepage
  • 18. you can give them that through an intelligently automated product demo on your very own website homepage publish informative
  • 19. you can give them that through an intelligently automated product demo on your very own website homepage publish informative interactive
  • 20. you can give them that through an intelligently automated product demo on your very own website homepage publish informative interactive instructive
  • 21. you can give them that through an intelligently automated product demo on your very own website homepage publish informative interactive instructive useful demos
  • 22. while prospects watch the demo videos that they customized… you can watch the back-end analytics (or Demolytics) in live time
  • 23. while prospects watch the demo videos that they customized… you can watch the back-end analytics (or Demolytics) in live time this way, you know which benefits each prospect selected as important, how much of each video section they watched, and whether or not they shared the demo with anyone - and if so, who.
  • 24. Demolytics provides a new data source for managers to make important product, marketing and sales decisions
  • 25. Demolytics provides a new data source for managers to make important product, marketing and sales decisions you can only get it from DemoChimp
  • 26. Watch the DemoChimp demo: Follow us: @DemoChimp