Delight 2014 | Being Human in a Digital World
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Genevieve Bell of Intel shares advice for organizations to create more meaningful experiences in the digital age during her Delight 2014 keynote. Originally presented at Delight 2014, Oct. 6-7, 2014. http://delight.us/conference
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Delight 2014 | Being Human in a Digital World
- 2. *Other names and brands may be claimed as the property of others Legal Information This presentation contains the general insights and opinions of intel corporation (intel). The information in this presentation is provided for information only and is not to be relied upon for any other purpose than educational. Use at your own risk! Intel makes no representations or warranties regarding the accuracy or completeness of the information in this presentation. Intel accepts no duty to update this presentation based on more current information. Intel is not liable for any damages, direct or indirect, consequential or otherwise, that may arise, directly or indirectly, from the use or misuse of the information in this presentation. Copyright © 2014 Intel Corporation. All rights reserved Intel, the Intel logo, Look Inside., the Look Inside. logo are trademarks of Intel Corporation in the U.S. and/or other countries. *Other names and brands may be claimed as the property of others
- 3. Being human in a Digital World? Some rules to live by … Genevieve Bell ǀ Intel ǀ October @feraldata
- 4. A BRIEF INTRODUCTION *Other names and brands may be claimed as the property of others
- 5. TELLING THE FUTURE’S STORIES *Other names and brands may be claimed as *Other names and brands may be claime tdh ea sp trhoep eprrtoyp oefr toyt hoef rosthers
- 6. HOW QUICKLY DO THINGS REALLY CHANGE? *Other names and brands may be claimed as the property of others
- 7. AND WHAT DOES CHANGE (really) LOOK LIKE? *Other names and brands may be claimed as the property of others
- 8. WHAT MAKES US HUMAN? 5 things that don’t change *Other names and brands may be claimed as the property of others
- 9. We need friends & family *Other names and brands may be claimed as the property of others
- 10. We want to belong to a community *Other names and brands may be claimed as the property of others
- 11. We want to have meaning in our lives *Other names and brands may be claimed as the property of others
- 12. We need objects to talk about who we are *Other names and brands may be claimed as the property of others
- 13. We need to keep secrets & tell lies *Other names and brands may be claimed as the property of others
- 14. WHAT MAKES US HUMAN? 5 things that technology has always changed *Other names and brands may be claimed as the property of others
- 15. We worry about our reputations *Other names and brands may be claimed as the property of others
- 16. We need to be bored, we want to be surprised *Other names and brands may be claimed as the property of others
- 17. We want to be different *Other names and brands may be claimed as the property of others
- 18. We want to feel time *Other names and brands may be claimed as the property of others
- 19. We want to be forgotten *Other names and brands may be claimed as the property of others
- 20. WHAT MAKES US HUMAN? And what does that mean for our future? *Other names and brands may be claimed as the property of others
- 21. Friends and Family Reputation Shared Interest Something Bigger Our Objects Our Secrets Changing Surprise/Boredom Difference Time Forgetting Unchanging *Other names and brands may be claimed as the property of others
- 22. THANK YOU! *Other names and brands may be claimed as the property of others
Editor's Notes
- In this talk, I want to talk about the future and what we might expect from it …This is not a talk about technology, instead this is a talk about people, and what makes us human. because ultimately we make our own futures, so our humanity shapes it nature .. So in this talk, I want to focus on that notion, on what makes us human: on the things that are changing, and the things that are relentlessly stable.
- So who am I to tell you about the future: I am the daughter of an anthropologist, anthropologist in my own right. 15+ years in the heart of Silicon Valley in a company whose biz is, quite explicitly, about making the future … At Intel, my tea m and I shape product & technology innovation by understanding what people love, and what frustrates them. My job is to put people back into the process by which technology is made … it is about the human element
- It is also about telling stories of the future … I love this story of the future. It is from 1958, appeared in magazines in the US. it is from a lobby group of independent electricity providers and shows very clearly a self-driving car. the text that accompanies it includes: “Your airconditioner, television and other appliances are just the beginning of the new electrical age. Your food will cook in seconds instead of hours. elictiricity will close your windows at the first drop of rain. lamps will cut in and off automatically to fill the lighting needs of your individual rooms. Television “screens” will hang on the walls. An electric pump will use outside air to cool your house in summer and heat it in winter.” 1958, I say again!!! Some stories about the future we have been telling for a very long time! Stories about the future are always/already stories about the past and the present … To make them hold true you have to believe we are going to undergo radical transformations in terms of our values … or that we are going to see transformations in our regulatory, governmental, and financial market facing systems … We often say things are changing VERY quickly … that everything is different. But what does that really mean?
- How quickly do things really change? This images comes for the 1950s … and feels very familiar – family gathered around a tiny screen It feels very much like the past. Much has Changed, right?
- The technology certainly – Colour TV, flat panel, remote controls, the content delivery mechanisms (dvd, VOD, cable, satellite, widi etc) The biz models & the players & the content types all different The watching models: binge viewing, etc And of course you can watch “television” on lots of screens now too But WHAT HASN”T CHANGED: We still love TV. We still gossip about content AND We still love a good story!
- I want to divide the rest of this talk into two parts – a focus on what isnt changing and on what is. I think there are some very clear things that are changing every so slowly and each one of them has HUGE implications for technology … Lots of different ways to generalize about the human condition, about the things about us that do or don’t change – Maslow’s hierarchy of needs is a well known one. Here I am drawing on what I have learnt from my time doing fieldwork in homes around the world … Of course it is important to remember that the bedrock here is solid, the appearances might shift a little but the underlying preoccupation, concern or need persists over decades, centuries, even millenia. The connection here to technology is suprisingly straightforward – tap into something of this nature, and your technology/service/application will be a huge winner!
- We need to belong. Social systems are designed around units of social organization – we have to be nested in some set of social relationships It is about family – not always biological but it is about a sense of kinship, a sense of a group of people with whom we have strong affinity. Complicated clearly, but always strong. Tech Implications: everything from the introduction of the telephone-mobile phone – which are all about keeping familial connections, email, sharing photos, facebook, digital cameras, etc. it affects everything.
- We need to belong. To a Communities of practices, shared interests, guilds … etc. we need a sense of membership, and of being understood for the things we do. Tech Implications: everything from the early MUDS and MOOS, to LISTservs to today’s use of things like Pintrest and Tumblr
- We need to belong – to something bigger than our selves. We need a sense of purpose, mission, a higher calling – sometimes this is about nation-states, religions, a cause (think Freedom, democracy, suffragettes, etc) Tech Implications: I suspect this is sometimes why calls by government leaders to use technology as a defining part of citizenship etc are so successful .. But clealry this is also a narrative that is deployed around things like the Arab Spring .. Complicated.
- We use things to talk about who we are, to themselves and to each .. Tech Implications – Apple Fan Bois – need one say more?
- We want to keep secrets & tell lies – perhaps it isn’t a want, perhaps it is a need. But it is long standing, and always a thing that concerns (hence all the proscriptions against it in the bible, koran, torah, etc). Tech Implications – new technologies fall squarely into the camp of aiding and abbetting all of this … but also in creating a significant tension – devices want to blurt our where they are all the time and unbidden; we want to shade the truth.
- So if all of that is stable, but we know it feels like things are hugely changing … what is changing? I think there are 5 places where we have the biggest current fissures (and I have to wonder whether these haven’t always been the lines of sleavage and parting .. At least since the advent of the industrial revolution) .
- Privacy was never stable .. It has always been complicated. but right, in the post Snowden landscape, we have never been mre acutely aware of the data that is generated by us about us and by others about us and about what that might all mean … we worry more about reputation than privacy but we worry about them all nonetheless …
- Boredom turns out to be really important – pscyhology speaking .. But we operate in a world that demands and rewards our constant attention We also want to be surprised but we are increasingly contending with alogrithms that only know how to deliver familiarity …
- We want to be different, from each other, btw cultures etc. The leveling out of things is complicated.
- Devices want to be always on and always connected. They function best that way. As human beings we need to be periodically disconnected. We need time not to be flat but contoured.
- Technology promises to remember everything, ever, in full living colour We need to be able to forget – it is how we manage things …
- SO WHERE DOES THIS LEAVE US?
- We want all the things you see here We also want To be able to grow and change To surprise ourselves and others Mystery Boredom To be dangerous and bad To be forgiven Occasional anonymity, even disconnection We want to be HUMAN. Not digital. And that is the world we can build together