Three Ways To Engage A Digital Agency
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This document outlines 3 ways to engage a digital agency called Deepend. They are: 1) Developing a strategic digital roadmap for a business by aligning digital marketing with business objectives. 2) Conducting detailed requirements gathering to help realize a digital roadmap through new product development. 3) Analyzing an existing digital solution or campaign to evaluate success and provide recommendations to maximize return on investment.
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Three Ways To Engage A Digital Agency
- 1. 3 Ways To Engage a Digital Agency Date: 4th May 2012 Prepared by: Deepend
- 3. Strategic Recommendation (Digital Roadmap) For Your Business Often referred to as a Digital Strategy, we work with your key stakeholder team to develop a plan how your business will operate in the future with a keen focus on the digital landscape. The key aim is to align your digital marketing and communications strategies with your company’s overall business objectives. Deliverable: A comprehensive document with supporting presentation outlining your company’s Digital Roadmap that you can present to the Board or C level management.
- 4. Detailed Requirement Gathering Phase If you have a robust digital roadmap with clear objectives for your business’ future, Deepend can help to realise this vision through the development of digital products and online applications. We have a wealth of experience designing complex online applications through our unique product development process. Detailed Requirements Gathering is an essential part of this process in order to capture everything that the project will need. Deliverable: A concise Microsoft Excel spreadsheet detailing the prioritised requirements of the product you wish to bring to market and cost estimates associated with each priority level.
- 5. Analysis of your Existing Digital Solution / Campaign If you already have a digital presence, be it a website, a digital or search media campaign or a social media presence, we can help you analyse the success of the implementation and offer recommendations and strategic insights into how to maximise your return on investment. Deliverable: A document outlining Deepend’s evaluation of your existing product or campaign. This evaluation will contain key market and product insights based on relevant data sets found through analytics tracking and data mining.