2. Vital Statistics
The Chase was set up in Manchester in 1986
by co founders Ben Casey and Lionel Hatch
They now have additional offices in London and Preston
They have a combined staff of 46
And a turnover of £5.6m
In 2004, The Chase was ranked 2nd most creative agency in the UK
and is now one of an elite band of companies to have had work
accepted by D&AD in each year of existence.
3. Point of Contacts
Manchester Preston London
1 North Parade 2 East Cliff Gardens Royalty House
Parsonage Gardens Preston 72-74 Dean Street
Manchester PR1 3JG London
M3 2NH W1D 3SG
T 0161 832 5575 T 01772 253052 T 0207 297 0370
F 0161 832 5576 F 01772 556964 F 0207 297 0371
Richard Scholey Steve Conchie Oliver Maltby
richard.scholey@thechase.co.uk steve.conchie@thechase.co.uk oliver.maltby@thechase.co.uk
Jobs and placements
lise.brian@thechase.co.uk
4. Ben Casey Co-founder and Creative Director
Before establishing The Chase he spent many years in
education.
He was appointed Head of The School of Graphic Design at
the University of Central Lancashire in 1983
and, subsequently, helped to found the School of
Communications Arts in London.
Ben set up The Chase in Manchester to offer a
credible, regional alternative to London’s brightest and best
design consultancies. Since then, The Chase has earned an
outstanding reputation for creative excellence.
Ben has won numerous creative awards including The
Grand Award for Creativity at The New York Festival of
Advertising & Print.
In 2003 Ben was appointed Professor of Visual
Communication at The University of Central Lancashire.
5. Lionel Hatch Co-founder and Creative Director
Published Work and Exhibited Projects:
Blueprint Bolton Art Gallery
The Chase by The Chase Complete Typographer
DBA Design Effectiveness Award (Yorkshire Water)
D&AD Direction Heist Education Awards
International Festival New York (Grand Global Award)
London Type Directors Club
Manchester City Art Gallery
National Graphic Design & Print Awards
New York Type Directors Club
Octagon Theatre Currently writing a
Pitcairn Gallery novel about life
Point Promotion de la Création Industrielle survival after failing
The Roses (Best in Show and Chairman’s Award) the eleven-plus
Salford Art Gallery exam (twice) in
Science Museum 1950s Britain.
Twelve International Lettering Designers
Vorbildich 85 Zanders Annual Reports Awards
6. Client List
The Co-operative Bank HH Associates Burmatex Selfridges
The Co-operative Group Hillarys Blinds Senator Silentnight
Marks & Spencer The Women’s Library DWF Solicitors Tetrad
Ingenious Media European Training Foundation Alloy The Royal Forestry Society
PZ Cussons Opera North British Council World Duty Free Europe
Schwan’s Manchester Dogs’ Home MEN
Oxford Swindon &
Diageo Fujitsu Saint Brendan’s Irish Cream
Glourcester Co-operative
CIS Insurance BBC BAA Royal Doulton UK
The Football League The Museum of Science and John West Foursquare (Mars UK)
Tameside MBC Fox’s Biscuits Land Design
Industry in Manchester
Yorkshire Water Yellow Pages Manx Telecom Land Securities
Canadian Financial Services ID Distribution Cabe Space
Neopost
Daryl Showers
These are the clients that The Chase are currently working with or have worked
with in the last twelve months.
7. Creative Awards Matter!
The creative league table
Design Week’s annual league table is
based on a points system for all creative
awards won in significant competitions in
the UK and America over the past three
years.
These awards are a sign for fellow
professionals to know which design
companies are doing their job right
which, in turn, helps them to recruit quality
staff.
We all want to work with the best!
8. The chase’s philosophy
The story told since 1986…
There was once an old Indian craftsman who carved elephants
from blocks of timber. When asked how he did it, he would reply, ‘I
just cut away the wood that doesn't look like an elephant.’
This is the philosophy of The Chase, it sums up the essence of a
business that places creativity at its very heart. What they do is
simple. It is the result of great thinkers, great talent, great passion
and great ideas. Simple.
10. Logos & symbols
Leaf Street Cidu
3CV Conception
An environmentally The Creative Industries
Ethical marketing A marketing business
friendly housing Development Unit at the
company with three core that’s trusted for
association in northern University of Central Lancashire
values. fertilising brands with
England with a name that
its strategic thinking. can prove its credentials.
A leaf becomes a row of
houses, becomes a logo.
11. Branding
Smile
The mark acted as both logo
and symbol in that it is an
image that can be read. It
also broke an age old
identity rule by encouraging
substituting the primary
image when appropriate.
12. Literature
Land in EC3
The brown
information finger
posts, seen
throughout the
City of London, are
replicated to
navigate the
reader through this
development
brochure for Land
Securities.
Cabe Space
Government initiative to promote the use of public spaces.
13. Promotional items
Decking invite
To celebrate The
Chase’s new
outdoor decking
area, we decided
to throw a party
with this invite
Intellectual property
A self promotional piece of
direct mail for the chase that
highlights our experience of
design in the property sector. MEN moving card
A selection of case study The Manchester Evening news
postcards are contained were moving and expanding. So
within a unique box design in we designed them a mailing
the shape of a brick. card that moved and expanded.
14. Posters & Calendars
Time & Space
A five year calendar
block for
printers, Spectrum
Press, which acted as
a countdown to the
Millennium with each
tear-off sheet
representing a day
Grow Up!
This poster campaign was for an exhibition at The
Women's Library, London about advice given to
teenage girls - its styling was a reference to teenage
doodles.
15. Exhibition & Outdoor
Stadium portrait
The seating is treated like
pixels to create a large
portrait of Alan Kelly after
whom the stand at Deepdale
stadium was named.
Millennium Dome
Working with architect Eva Jiricna, the brief was to
encapsulate the essence of the 9 main religious
faiths practised in the UK.
16. Stationery
Garden Lighting Company Alloy
Identity that uses flower Stationery range for product designers.
instead of lampshades.
September
The unusual
combination of a
ground floor
hairdressers and
first floor seafood
restaurant. North West Film Archive
Stationery range using images from the archive.
17. Books
Cock-a-Doodle
A distinctive
binding device
that contained
the limited
edition number
on the metal
Coastal Erosion
rings was
The last few pages and back cover of
adopted for this
photographer Jason Orton's book on coastal
illustrative book.
erosion have also begun to erode.
Saved
An anthology of football poetry.
18. Packaging
Underlay displays
A new way of presenting a range of
underlays for Gaskell Carpets
Original Source
A contemporary look was given to an
established range of toiletries for PZ
Cussons.
Football mugs
Packaging
made out of
translucent
material so
that the choice
of mugs form
the team
colours.
Developing degree courses for graphic design and lecturing at various colleges and universities.Over the years Ben has been invited onto the boards and steering committees of some of the country’s most respected and influential design advisory panels, These include The British Design Council’s Design Skills Advisory Panel, The City of Manchester’s Creative Panel and the Chairmanship of the British Design & Art Director’s Club’s Education Group.He has also chaired and directed judging juries for all the major UK creative awards and many international ones.
Not much information to be found on Lionel Hatch. He must be a private person however look at where he has published work and exhibited projects. Some credible places.One quirky fact I did find which shows his characters was… “currently writing a novel about life survival after failing the eleven-plus exam (twice) in 1950s Britain” it shows there is hope for us all still yet.
They may not matter to clients but they do to designers!!! The Chase’s statement.However I do think they matter to clients, as clients want the best designers to market their product!
25 Years in the Business of Design!!!! Looking back over the years.I don’t want to go into detail about all their work as I would be here all day. So I want to summarise in my opinion on their style of work and what I think about it.Ther work is very unique and individual to them. It’s very simplistic with a modern and contempory feel.The thought process into some of their work is extensive making the finished result exceptional.The minimalistic with unusual twists make it very interesting and unique. Giving it that draw dropping factor of ‘how did they think of that and I wish I can be as creative as that’I loved the majority of their work. There was nothing I disliked. Some I thought ‘yeah that’s okay’ but most I found myself say ‘wow, that’s amazing, how creative!’I found it very inspirational and I hope that I too one day may be as good as this.I would love to work for this company to gain that valuable experience would be amazing.
On my headings the greyscale images are those from The Chase’s website… what they have used to symbolise the heading. A quirky and humorous touch. It give you an insight into their personalities. A laid back and not taking themselves too serious approach but with a unique and very creative way of thinking! Those ideas and communications are brilliant.Seen most of these before. Simplistic at its best. Great visual communication. Myfavourite… Leaf street. Wow. You see the leaf but then see its made of a row of houses, which is a street.
I love the smile branding logo. A clear visual communication. Which is interactive with the audience. How it chages to suit the different target audiences is genius. How creative. And the simple symbols and icon smiles used are great.
Creative literature.
Absolutely love these promotion items! That decking invite was for themselves but how much must it have cost them to post those out?! Design has no price!!The brick packaging made of card is unique.And the MEN moving card……the moving bit is made from their full name and folderedappropriatley to make the word. But by opening it it also expends which they want to communicate. They have moved and expanded. Wow… Genius.
Seats in a football stadium represent pixels to create an image.
I love their staionery…. So unique and inspirational. Myfavourite is the garden lighting company. How simple but so effective. And making compliment slip protrait not seen that done before… breaking the rules and thinking outside the box. Not just the norm.
I love the cock-a-doodle pad. A doodle pad names after a play of words on the sound a cockerel makes and the binding of the book is made to look like cockerels claws. And the coastal erosion book with the back of the book and last few pages corroding away another great visual communications. I liked the layout of the football poetry anthology book. The layout is very quirky. Not standard layout format here.
Packaging. What makes these truly unique is how The Chase designers have used the product itself to become part of the packaging here.
Thank you for listening and I hope you enjoyed my presentation. Any question?