This document discusses creating a culture of customer relations in car sales. It emphasizes making eye contact and shaking hands with customers to turn them into buyers. It also mentions the importance of being kind and understanding that customers may be facing personal battles unknown to the salesperson. The document advocates reinventing one's professional approach through hard work and advises treating every customer with compassion.

1. Creating a Culture of
Customer Relations
Chris Walsh
Page 61

2. Chris Walsh, Founder and Managing Partner
The Vets-Cars Group

3. NO
PUNCHLINE?
IS THIS GUY
NUTS?!?

17. “How YOU
Doin’?”

18. Wesay…”OK!”

20. What Do Car Buyers REALLY Want?

25. SITE VISITS
HITS

26. SOONER OR LATER…
EYE CONTACT

27. …AND A HANDSHAKE

28. WILL BE REQUIRED
TO TURN THEM INTO CUSTOMERS

29. Mike,
Thx 4 ur svc. We are proud to be part of vetcars.
My uncle was a colonial too. In the navy I think.
I’m looking forward 2 serving U on Sat.
Pls call if anything changes.
Dont forget to bring the mrs. Or anyone else you need
To buy the car.
Yours truly,
XXX XXXXXX

30. “Hell of a way to
blow up a sale,
son”

37. “Reinventing yourself [professionally] is long and hard, and it sucks.”
- Gunny Tom Highway

41. Everyone you meet,
Every day,
is fighting a battle
you know nothing about.
…BeKind. Always.
Staff Sergeant Travis Mills
United States Army

42. THANK
YOU!