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Website production process: Overview (2010)
- 1. Website Planning De Hallam Murdoch University
- 6. How did these brand websites get from…
- 8. s
- 10. Good planning.
- 11. How, exactly?
- 12. SOSTAC® marketing planning framework applied to digital marketing. Source: Chaffey and Smith (2008) Where are we now? Where do we want to be? How do we get there? How exactly do we get there? Details of who does what and when? How do we monitor performance?
- 14. Where are we now? (Situation analysis)
- 17. Where do we want to be? (objectives)
- 19. How do we get there? (strategy)
- 21. How, exactly, do we get there? (tactics)
- 23. Who does when & when (actions)
- 27. SOSTAC® marketing planning framework applied to digital marketing. Source: Chaffey and Smith (2008) Where are we now? Where do we want to be? How do we get there? How exactly do we get there? Details of who does what and when? How do we monitor performance?
- 28. Example: Student Life and Learning website.
- 35. 70% Worried, but well. 35% Low-need/ disengaged 5% High need
- 36. SL&L homepage example Reassure the user that they have come to be right place
- 38. First year ideas: a handy guide Recommended task : user research to understand what users want The chance to create ongoing users and future ambassadors Source: http://tomtomsecrets.com/
- 43. Example architecture High trafficked areas
Editor's Notes
- Waterlife explores different aspects of the state of the Great Lakes through 23 individual sections, incorporating text, images and sound. [5] It received the Webby Award for best web documentary (individual episode). [6]
- Mostly, Brain Pickings is about ideas — revolutionary new ideas that no one has seen or thought of before, and old ideas that most have seen, but no one has thought of in this way before. Read more: http://www.brainpickings.org/index.php/about/#ixzz1Gim5CCUi
- Mint pulls all your financial accounts into one place. Set a budget, track your goals and do more with your money. “love the tool itself, the mint data that comes out of it, seamless mobile integration & the blog is full of really rich content (rather than just someone’s latest soapbox).”
- Sports brand are doing some cool stuff online – Burton is definitely leading the pack. Website features videos, live cams, info on pro riders, online shopping and very good product selectors (Board finder) Whole site very specific to audience in language, tone, brand and content. “ I could seriously spend all day on this site!”