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How to make applications
 App Store friendly?

                                                        App Store Optimization




By: iPhoneSoftwareProgramming
Aug. 2012



                       
                         Call Us Toll Free: 888-276-4064
                       
                           Email: info@a1technology.com
                                                              •
                                                                  Call Us Toll Free:   888-276-4064
                  •
                      Email at: info@a1technology.com                    ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                                Rights Reserved.
Relation between Appstore and Applications!!!

App Store: It is a place where developers submit their respective
applications and users search for applications as per their interest and
download them on their local devices.

Maximum downloads == popularity and success of the app.

Every app, dream of coming in top 25 app list of App Store but few are
successful in achieving that goal.


Leading App stores where developers fight for the survival are:
Apple- iTunes
Android- Google Play
Windows- Marketplace
Blackberry-Blackberry AppWorld

                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
Why app optimization for App Store is
important?


      
        Gives better App store visibility.
      
        More organic traffic.
      
        Better ranking among search results.
      
        Bigger ROI
      
        Great review
      
        Brand building




                                                 •
                                                     Call Us Toll Free:   888-276-4064
           •
               Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                   Rights Reserved.
How to make Application optimized as
per App Store?

We can call it as “AppStore SEO”, where applications are optimized
based on content including ‘Title’ and ‘Keywords’.

These are for internal better visibility, online application promotion
also plays a critical role in boosting the position of app in the app store.

Techniques used for App promotion comprise of: Social Media
Optimization, Press Release, iPhone app reviews, Ad Networks and many
more.




                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
How Title n Keywords play their role?


Title: It is the name which will displayed when user searches for
the app. It is said that Title should be a summary of your app plus it
should have some thing specific from your main keywords.

Eg: Our App Name : “Amgen Medical Services”
If user searches for “Medical Services” as keyword, it will
definitely give you success.




                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
How Title n Keywords Play their role?

In case of keywords: analysis via Google Adwords or other tools
along with study of competitors keywords is very significant.
Try to write relevant and common keywords with medium
competency among other keywords.
Eg. Keywords: “medical apps”, “Amgen services”
User searched for “medical services” it will surely generate
success.

Never use broken keyword it will not produce any success.
Eg. In title “Amgen Medical services”.
Keywords: “Amgen Services”, “medical services”, “health apps”.
User types: “Health Services” Such search will generate any success.




                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
In addition to AppStore optimization:

From the sales point of view
and optimizing app as per the
app store three things matters
a lot:

1. Icon
2. Descriptive name
3. Good reviews

The app having all these three
attributes user will certainly
click on the app to see its
description and screenshots.




                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
In addition to AppStore optimization!!!!!!!




Next comes the making of grounds for the new app to bring
users to the App store. It can be done with the online
promotion techniques like Social Media Marketing,
PowerPoint presentations, viral videos, press release, iPhone
app reviews, Ad Networks etc.




                                                   •
                                                       Call Us Toll Free:   888-276-4064
             •
                 Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                     Rights Reserved.
How can we help you ?
We are in IT industry with 10
years experience in development
and designing sincerely as per
web standards.With our
professional skills we will design
applications which are
extremely App Store friendly.

Services:

 iPhone apps development

 Custom iPhone apps
development

 iPad apps development

 Safari apps development

 iPhone/HTML5 apps
development

                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
LET'S CONNECT


                                              New York
                                              115 Broadway, 13th Floor
                                              New York, NY, 10006
                                              Phone : 212-397-7481
                                              Fax : 212-931-8530 
                                              Email: info@mobileprogramming.com




                                              Los Angeles
                                              16000 Ventura Blvd, Suite 440
                                              Encino, CA 91436
                                              Phone : 310-584-6300
                                              Fax : 310-606-2154 
                                              Email : info@mobileprogramming.com



                                                   •
                                                       Call Us Toll Free:   888-276-4064
        •
            Email at: info@a1technology.com                   ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                     Rights Reserved.
Powered by: www.iphonesoftwareprogramming.com
•




          Call Us Toll Free: 888-276-4064
          •


          •
           Email:
          info@a1technology.com            •
                                               Call Us Toll Free:   888-276-4064
     •
         Email at: info@a1technology.com                                                                   11
                                                      ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                         •

                                                                                             Rights Reserved.

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How to make applications app store friendly

  • 1. How to make applications App Store friendly? App Store Optimization By: iPhoneSoftwareProgramming Aug. 2012  Call Us Toll Free: 888-276-4064  Email: info@a1technology.com • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 2. Relation between Appstore and Applications!!! App Store: It is a place where developers submit their respective applications and users search for applications as per their interest and download them on their local devices. Maximum downloads == popularity and success of the app. Every app, dream of coming in top 25 app list of App Store but few are successful in achieving that goal. Leading App stores where developers fight for the survival are: Apple- iTunes Android- Google Play Windows- Marketplace Blackberry-Blackberry AppWorld • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 3. Why app optimization for App Store is important?  Gives better App store visibility.  More organic traffic.  Better ranking among search results.  Bigger ROI  Great review  Brand building • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 4. How to make Application optimized as per App Store? We can call it as “AppStore SEO”, where applications are optimized based on content including ‘Title’ and ‘Keywords’. These are for internal better visibility, online application promotion also plays a critical role in boosting the position of app in the app store. Techniques used for App promotion comprise of: Social Media Optimization, Press Release, iPhone app reviews, Ad Networks and many more. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 5. How Title n Keywords play their role? Title: It is the name which will displayed when user searches for the app. It is said that Title should be a summary of your app plus it should have some thing specific from your main keywords. Eg: Our App Name : “Amgen Medical Services” If user searches for “Medical Services” as keyword, it will definitely give you success. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 6. How Title n Keywords Play their role? In case of keywords: analysis via Google Adwords or other tools along with study of competitors keywords is very significant. Try to write relevant and common keywords with medium competency among other keywords. Eg. Keywords: “medical apps”, “Amgen services” User searched for “medical services” it will surely generate success. Never use broken keyword it will not produce any success. Eg. In title “Amgen Medical services”. Keywords: “Amgen Services”, “medical services”, “health apps”. User types: “Health Services” Such search will generate any success. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 7. In addition to AppStore optimization: From the sales point of view and optimizing app as per the app store three things matters a lot: 1. Icon 2. Descriptive name 3. Good reviews The app having all these three attributes user will certainly click on the app to see its description and screenshots. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 8. In addition to AppStore optimization!!!!!!! Next comes the making of grounds for the new app to bring users to the App store. It can be done with the online promotion techniques like Social Media Marketing, PowerPoint presentations, viral videos, press release, iPhone app reviews, Ad Networks etc. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 9. How can we help you ? We are in IT industry with 10 years experience in development and designing sincerely as per web standards.With our professional skills we will design applications which are extremely App Store friendly. Services:  iPhone apps development  Custom iPhone apps development  iPad apps development  Safari apps development  iPhone/HTML5 apps development • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 10. LET'S CONNECT New York 115 Broadway, 13th Floor New York, NY, 10006 Phone : 212-397-7481 Fax : 212-931-8530  Email: info@mobileprogramming.com Los Angeles 16000 Ventura Blvd, Suite 440 Encino, CA 91436 Phone : 310-584-6300 Fax : 310-606-2154  Email : info@mobileprogramming.com • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 11. Powered by: www.iphonesoftwareprogramming.com • Call Us Toll Free: 888-276-4064 • • Email: info@a1technology.com • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com 11 ©2001-2011 A-1 Technology, Inc. www.a1technology.com All • Rights Reserved.