Sic 'Em Services is a marketing agency specializing in tactical projects and strategic programs. They offer four packages: spikeBrand focuses on branding strategy and identity, spikeBuzz on awareness and social media, spikeLeads on generating interest through search and direct marketing, and spikeDemand on consideration and sales. Sic 'Em has worked with companies like McAfee, NComputing, Actiance, Highway to Havasu, McGraw Insurance, and Pacific Specialty Insurance.

2. Unleash Your Marketing
Sic ‘Em Services / Portfolio

3. Welcome
Agency Introduction
Sic ‘Em is an independent marketing services agency,
specializing in tactical projects and strategic programs.
After over 15 years in Silicon Valley, we’ve developed
fierce client loyalty – based on our ability to
consistently deliver a spike in key marketing metrics.

4. Services
Program Packages
Package Strategy Tactics Expectations
spikeBrand DNA Visual Identity Continuity / Plan
Content Strategy
spikeBuzz Awareness Social Media Pulse / Amplification
Website
Online Media
spikeLeads Interest Search Marketing Database / Revenue
Direct
Premium Content
spikeDemand Consideration Sales Materials Reputation / Revenue
Offline Media

6. spikeBrand
McAfee

7. McAfee
Branding Materials

8. McAfee
Collateral Materials

9. McAfee
Advertising Templates

10. McAfee
Image Advertising

12. spikeBrand
NComputing

13. NComputing
Logo

14. NComputing
Business Publication Ads
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The most successful
educational technology
since the whiteboard. Access for all just got easier.
Now every student can have a PC.
In just 3 years, 20 million daily users
have made NComputing virtual
TRY IT TODAY*
FOR FREE!
desktops the new standard for
Computing for just $70 per seat. educational desktop computing.
NComputing shares the power of one
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computer with multiple students, and each one feels as if they have
In just 3 years, 15 million daily users have made NComputing virtual desktops
the new standard for educational desktop computing. NComputing shares the
their own computer, running their own apps, and with a personalized
full multimedia experience. But with NComputing, you can save
or call
power of one computer with multiple students, and each one feels as if they
have their own computer, running their own apps, and with a personalized full
75% on hardware, 75% on maintenance, and 90% on electricity. 888-618-5564
NComputing: we teach PCs to share so your students don’t have to.
multimedia experience. But with NComputing, you can save 75% on hardware,
75% on maintenance, and 90% on electricity. NComputing: we teach PCs to share
so your students don’t have to. Visit ncomputing.com/esne or call 1-888-365-1210
www.lowcostk12pc.com
Available on these and other state contracts.
Available on these and other state contracts.
ALJP NYC DOE
NYC DOE ©Copyright 2003-2010. NComputing, Inc. All rights reserved. NComputing is the property of NComputing. Other trademarks and trade names are the property of their respective owners. Specifications subject to change without notice. *Offer good to qualified buyers.
ALJP
©Copyright 2003-2010. NComputing, Inc. All rights reserved. NComputing is the property of NComputing. Other trademarks and trade names are the property of their respective owners. Specifications subject to change without notice.
eSNAPRIL_r1_70PC.indd 1 3/12/10 10:54:48 AM

15. NComputing
Business Publication Ads
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Computing for just $70 per seat. Computing for just $70 per seat.
It’s not too good to be true. With NComputing virtual desktops, you can easily
and inexpensively share the power of one PC with many students. Millions of It’s not too good to be true. With NComputing virtual desktops, you can
kids already benefit from NComputing in over 1000 school districts. Finally, a easily and inexpensively share the power of one PC with many students.
solution that works for your students and your budget.
Millions of kids already benefit from NComputing in over 1,500 school
districts. Finally, a solution that works for your students and your budget.
GET A NO-RISK TRIAL
Visit ncomputing.com/esne or call 1-888-365-1210 (ask for code “esne”) GET A NO-RISK TRIAL
Visit ncomputing.com/esne or call 1-888-365-1210 (ask for code “esne”)
User 1 User 2 User 3 User 4 User n
User 1 User 2 User 3 User 4 User n
Shared
PC
Shared
PC
©Copyright 2003-2008. NComputing, Inc. All rights reserved. NComputing is the property of NComputing. Other trademarks and trade names
are the property of their respective owners. Specifications subject to change without notice.
©Copyright 2003-2008. NComputing, Inc. All rights reserved. NComputing is the property of NComputing. Other
trademarks and trade names are the property of their respective owners. Specifications subject to change without notice.

17. spikeBuzz
Actiance

18. Actiance
Corporate Website

19. Actiance
Collateral Materials
PRODUCT DATA SHEET
Security, Management & Compliance for Social Networks AT A GLANCE
Socialite is FaceTime’s Security Management and Socialite enables you to control,
WHITE PAPER
Compliance for Social Networks solution providing regulate and moderate social
granular control of Facebook, LinkedIn and Twitter. networking activities. From
granular content, features
Socialite (“social: IT-enabled”) is a discrete feature set of FaceTime’s
and activity control to the
security, management and compliance solutions for unified
moderation of subject matter
communications, and Web 2.0 extending control over social media
posted and the archiving of
features and conversations to remote users as well as those on the
posts and activities, you can
FINRA:
corporate network.
confidently enable the use of
Socialite not only controls access to more than 95 features across social Facebook, LinkedIn and Twitter
COMPLIANCE GUIDE
networks, but can also moderate, manage, and archive any social media without compromising security
tra c routed through the solution using either an ICAP connected or or compliance requirements.
onboard proxy server for enterprise tra c or a hosted access point for
those organizations using the SaaS deployment option. KEY FEATURES
Socialite includes a number of key features for securely enabling the use
• Identity Management Social Networks, Web 2.0 and
of social networks, including: • Data leak prevention Unified Communications
• Identity Management – the ability to establish a single corporate • Granular Application Control
identity and track users across multiple social media platforms • Moderator control
(e.g. @JohnJones on Twitter is the same as JohnHJones on LinkedIn). • Activity control
• Data leak prevention – Preventing sensitive data from leaving the • Log conversation and content
company, either maliciously or inadvertently
• Granular Application Control – enabling the access to Facebook,
but not access to chat, or downloading and installing any of the
applications in the gaming category.
• Moderator control – for Facebook, LinkedIn and Twitter,
where content is required to be preapproved by a Corporate
Communications O cer or other third party.
• Activity control – the ability to manage access to features, such as
who can read, like, comment upon or access 95 features.
Worldwide Headquarters
• Log conversation and content – capture all posts, messages and 1301 Shoreway, Suite 275
commentary made to Facebook, LinkedIn and Twitter – in context; Belmont, CA 94002 USA
(650) 631-6300 phone
Including exporting to an archive of choice for eDiscover info@facetime.com
Social Networking for Work Related Purposes ! 2008 !"2009 EMEA Headquarters
400 Thames Valley Park
100 Reading, Berkshire, RG6 1PT UK
86% +44 (0) 118 963 7469 phone
80 76% emea@facetime.com
62%
60 APAC Headquarters
1 North Bridge Road
36% High Street Centre #22-07
40
Singapore 179094
+65 6527 2230 phone
20 18%
13%
Facebook LinkedIn Twitter
Source: FaceTime 5th Annual Collaborative Internet Survey March 2010

20. Actiance
Online Media
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22. spikeBuzz
Highway to Havasu

23. Highway to Havasu
Website

24. Highway to Havasu
Social Media

25. Highway to Havasu
Editorial

26. Highway to Havasu
Executive Summary
Highway to Havasu
Initiative: Launch a New Brand Franchise to Complement McGraw Insurance
Competition: Men's lifestyle brands fighting for the attention of 18 – 34 year olds
Media: National
Tactics: Search / Social / Web / Events / Sweepstakes
Timing: 2010
H2H Program Results
Value Created / Media 7 million impressions
$150 million in media value
Value Created / Database 8,000 data records
Value Created / Investment 113% return in overall spend
Officlal Sponsor Results
Motorcycle Dealership (California) Insurance Policies Written
85% increase (vs '09)
Motorcycle Dealership (Arizona) Service Contracts Written
48% increase (vs '09)
Insurance Broker (California) Overall Policies Written
59% increase (vs '09)

28. spikeLeads
NetApp

29. NetApp
Direct Mail

31. spikeLeads
McAfee

32. McAfee
Vertical Marketing / Mailer

33. McAfee
Vertical Marketing / Email

35. spikeDemand
McGraw Insurance

36. McGraw Insurance
Website / Search / Online Media

37. McGraw Insurance
Executive Summary
McGraw Insurance
Initiative: Improve the Direct Business Channel for Motorcycle Insurance
Competition: National carriers (Geico, Allstate, Progressive, etc)
Media: National
Tactics: Search / Social / Web / Print
Timing: 2007 – 2010
Hit-to-Bind Ratio 29% increase
Customer Acquisition Cost 17% decrease
Overall Marketing Spend 52% decrease
Confidential

39. spikeDemand
Pacific Specialty Insurance

40. Pacific Specialty
Printed Marketing Materials
Paci c
Specialty
INSUR ANCE COMPANY
Renters Insurance
Great coverage. Lower prices. Smart choice.
Brochure
Presentation Folder

41. Pacific Specialty
Online Marketing Materials
Web Banner
Poll Question tied to TV broadcast

42. Pacific Specialty
Executive Summary
Pacific Specialty Insurance
Initiative: Generate preference among Independent Insurance Agents
Competition: National carriers (Allstate, Liberty Mutual, State Farm, etc)
Media: Regional
Tactics: TV / Radio / Web
Timing: 2010
Written Premium / Total 41% increase
New Policies Written 36% increase
Homeowners Policies Written 53% increase
Confidential

44. Woof!