Unleash Your Marketing Sic ‘Em Services / Portfolio
Welcome Agency IntroductionSic ‘Em is an independent marketing services agency,specializing in tactical projects and strategic programs.After over 15 years in Silicon Valley, we’ve developedﬁerce client loyalty – based on our ability toconsistently deliver a spike in key marketing metrics.
Services Program PackagesPackage Strategy Tactics ExpectationsspikeBrand DNA Visual Identity Continuity / Plan Content StrategyspikeBuzz Awareness Social Media Pulse / Amplification Website Online MediaspikeLeads Interest Search Marketing Database / Revenue Direct Premium ContentspikeDemand Consideration Sales Materials Reputation / Revenue Offline Media
Actiance Collateral MaterialsPRODUCT DATA SHEETSecurity, Management & Compliance for Social Networks AT A GLANCE Socialite is FaceTime’s Security Management and Socialite enables you to control, WHITE PAPER Compliance for Social Networks solution providing regulate and moderate socialgranular control of Facebook, LinkedIn and Twitter. networking activities. From granular content, featuresSocialite (“social: IT-enabled”) is a discrete feature set of FaceTime’s and activity control to thesecurity, management and compliance solutions for uniﬁed moderation of subject mattercommunications, and Web 2.0 extending control over social media posted and the archiving offeatures and conversations to remote users as well as those on the posts and activities, you can FINRA:corporate network. conﬁdently enable the use ofSocialite not only controls access to more than 95 features across social Facebook, LinkedIn and Twitter COMPLIANCE GUIDEnetworks, but can also moderate, manage, and archive any social media without compromising securitytra c routed through the solution using either an ICAP connected or or compliance requirements.onboard proxy server for enterprise tra c or a hosted access point forthose organizations using the SaaS deployment option. KEY FEATURESSocialite includes a number of key features for securely enabling the use • Identity Management Social Networks, Web 2.0 andof social networks, including: • Data leak prevention Uniﬁed Communications• Identity Management – the ability to establish a single corporate • Granular Application Control identity and track users across multiple social media platforms • Moderator control (e.g. @JohnJones on Twitter is the same as JohnHJones on LinkedIn). • Activity control• Data leak prevention – Preventing sensitive data from leaving the • Log conversation and content company, either maliciously or inadvertently• Granular Application Control – enabling the access to Facebook, but not access to chat, or downloading and installing any of the applications in the gaming category.• Moderator control – for Facebook, LinkedIn and Twitter, where content is required to be preapproved by a Corporate Communications O cer or other third party.• Activity control – the ability to manage access to features, such as who can read, like, comment upon or access 95 features. Worldwide Headquarters• Log conversation and content – capture all posts, messages and 1301 Shoreway, Suite 275 commentary made to Facebook, LinkedIn and Twitter – in context; Belmont, CA 94002 USA (650) 631-6300 phone Including exporting to an archive of choice for eDiscover firstname.lastname@example.orgSocial Networking for Work Related Purposes ! 2008 !"2009 EMEA Headquarters 400 Thames Valley Park100 Reading, Berkshire, RG6 1PT UK 86% +44 (0) 118 963 7469 phone80 76% email@example.com 62%60 APAC Headquarters 1 North Bridge Road 36% High Street Centre #22-0740 Singapore 179094 +65 6527 2230 phone20 18% 13% Facebook LinkedIn TwitterSource: FaceTime 5th Annual Collaborative Internet Survey March 2010
Highway to Havasu Executive SummaryHighway to HavasuInitiative: Launch a New Brand Franchise to Complement McGraw InsuranceCompetition: Mens lifestyle brands fighting for the attention of 18 – 34 year oldsMedia: NationalTactics: Search / Social / Web / Events / SweepstakesTiming: 2010H2H Program ResultsValue Created / Media 7 million impressions $150 million in media valueValue Created / Database 8,000 data recordsValue Created / Investment 113% return in overall spendOfficlal Sponsor ResultsMotorcycle Dealership (California) Insurance Policies Written 85% increase (vs 09)Motorcycle Dealership (Arizona) Service Contracts Written 48% increase (vs 09)Insurance Broker (California) Overall Policies Written 59% increase (vs 09)
Pacific Specialty Printed Marketing Materials Paci c Specialty INSUR ANCE COMPANY Renters Insurance Great coverage. Lower prices. Smart choice. BrochurePresentation Folder
Pacific Specialty Online Marketing Materials Web BannerPoll Question tied to TV broadcast
Pacific Specialty Executive SummaryPacific Specialty InsuranceInitiative: Generate preference among Independent Insurance AgentsCompetition: National carriers (Allstate, Liberty Mutual, State Farm, etc)Media: RegionalTactics: TV / Radio / WebTiming: 2010Written Premium / Total 41% increaseNew Policies Written 36% increaseHomeowners Policies Written 53% increase Conﬁdential