INTERACTIVE MEETS SEMANTIC:
IMPLICATIONS OF WEB 3.0 FOR GIS DATA & MAPS

Migrating to Web 3.0
Hindsight
Present
Preparing for the Future

Rethinking How We
Access Information...

Sound familiar?

Web 1.0
Interlinked documents
Web browser limitations
GIS data - link to download
Formats - No Standards!
Maps - static, scans
Advanced user focus
WWW - ORIGINAL CONCEPT

Why Change?
Web 1.0 focused on experts generating and
producing content
Web 1.0 took the library and made it digital
Web 1.0 required coding and knowledge of
servers
Web 1.0 was text dense, directory arranged...

YAHOO! - A WEB 1.0 EXAMPLE

BLASPHEMY!
HIERARCHICAL GIVES WAY TO SEARCHING

Paradigm Time
Yahoo gets it!
Everyone thinks like
the card catalog!
More links are better
than fewer!
This is just a fad...

Game Changer for GIS
Google Earth &
Google Maps
Why was this a
game changer?

Web 2.0 - Present
Interactive
Social
Customizable
Text written for web
Mobile capable
User generated content

WEB 2.0 - GIS AND MAPS
MAGIC.LIB.UCONN.EDU

What is the Web 3.0?

Implications for GIS &
Maps?
Improved searchability
Road ~ street, highway, road, avenue...
Need for more metadata and tags
Ability for systems to be interoperable
open standards - OGC

Map Overlay 400
Comparing total 00:03:31 Time on Site
All traffic sources sent ato: Siteof 61,570 visits Visits
400
400 400
200
200
20.95% Direct Traffic 49.67% Bounce Rate 200
Search Engines
200
24,574.00 (39.91%)
0 Referring Sites
0
0
39.13% Referring Sites 66.34% New Visits 0
24,095.00 (39.13%)
Jan 5 Feb 7 Mar 12 Apr 14 May 17 Jun 19 Jul 22
Direct Traffic
Jan 5 Feb 7 Mar 12 Apr 14 May 17 MAGICJul 22Aug 24
Jun 19
Sep 26
Aug 24 Sep 26
Oct 29
Oct 29
Dec 1
12,900.00 1
Dec (20.95%)
Site UsageAll
39.90% Search Engines
traffic sources sent a total of 61,570Technical Profile
visits
Site Search Overview Other
1 (> 0.00%)
61,570 Visits
Top 20.95% Direct Traffic
Traffic Sources 40
Browser
49.67% Bounce Rate Visits % visits Connection Sp
Search Engines
24,574.00 (39.91%)
Internet Explorer
20 36,102 58.64%
Referring Sites Cable
215,312 39.13% Referring Sites
Sources
Pageviews
Visits % visits
00:03:31 Avg. Time on Site
Keywords 24,095.00 (39.13%)
Visits % visits
Firefox 19,757 Traffic32.09%
Direct T1
0 12,900.00 (20.95%)
google (organic) 21,186 34.40% uconn magic 1,872 7.62%
39.90% Search Engines
3.50 Pages/Visit Safari 66.34% % New Visits 3,163
Other 5.14% DSL
(direct) ((none)) 12,906 20.96%
Jan 5 sid file 7
Feb Mar 12
1 (> 0.00%) May 17
Apr 14 831 3.38% Jul
Jun 19
Chrome 1,478 2.40% Unknown
ct.gov (referral) 5,236 8.50% magic uconn 683 2.78%
MAGIC
Visitors 2009 Traffic Sources
Top
Jan 1, 2009 - Dec 31, Overview Mozilla 5.11% visits used site search 535 0.87% Dialup
Time on MAGIC’s Website: 3:31 minutes
Search Engines Comparing to: Siteyahoo (organic) 1,635
Map Overlay
2.65% .sid file 597 2.43%
Number of Visits: 139,319 Sources
Visits
econmap.com (referral)
Visitors
Visits 1,614 Keywords 3,144 Visits with Search
% visits 2.62% sid files Visits 532 visits
% 2.16%
Number of Page Views: 215,312
200 400 200 400
google (organic) 21,186 34.40% uconn magic 1,872 7.62%
200 200 4,334 Total Unique Searches
Number of Average Page Views: 3.5
100 100
(direct) ((none)) 12,906 20.96% sid file 831 3.38%
0 0
Number of Countries: 149
0 0
ct.gov12 Apr 14 May 17 Jun 19
Mar (referral) Aug 24 Sep 26 5,236 Dec 1 8.50% magic uconn 683 2.78%
Jan 5 Feb 7 Jul 22 Oct 29
1.68 Results Pageviews/Search
Jan 5 Feb 7 Mar 12 Apr 14 May 17 Jun 19 Jul 22 Aug 24 Sep 26 Oct 29 Visitors 1 yahoo (organic)
Dec 1,635 2.65% .sid file 597 2.43%
41,663
Search sent 24,576 total visits via 20 sources econmap.com (referral) 1,614 2.62% sid files
Visits
22.77% Search Exits 532 2.16%
MAGIC 2.0 Online Maps Visits: 20,622
1 53,459
Site Usage
Visits Traffic Sources Overview Content Overview
Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate 17.74% Search Refinements
1
24,576 53,459
3.50 00:03:18 68.00% 51.74% 2
Search Engines Pages Pageviews % Pageviews
% of Site Total: Site Avg: Site Avg: Site Avg: Site Avg: 24,574.00 (39.91%)
39.92% 3.50 (0.19%) 00:03:31 (-6.23%) 66.34% (2.51%) 49.67% (4.18%)
Referring Sites / 00:04:29 Time after Search
54,101 25.13%
Source Visits Visits Visits 24,095.00 (39.13%)
61,570 visits came from 149 countries/territories
google 21,186 86.21% Direct Traffic /historical_maps.htm 16,221 7.53%
12,900.00 (20.95%) 2.96 Search Depth
yahoo 1,635 6.65% Other /connecticut_data.html 10,078 4.68%
Site Usage 6.65% 1 (> 0.00%)
bing 684 2.78% /help/help_sid.html 8,416 3.91%
Visits
msn
Pages/Visit 269
Avg. Time on Site
1.09%
% New Visits
MAGIC’s Blogs Rate
Bounce Site Search Details
/mash_up/aerial_index.html 8,126 3.77%
61,570
aol
3.50 240 0.98%
00:03:31 66.37% Outside the 49.67% Visits: 2,115
Neatline
% of Site Total: Site Avg: Site Avg:86.21% Site Avg: Site Avg:
100.00%
search 3.50 (0.00%) 191 00:03:31 (0.00%)
0.78% MAGIC News49.67% (0.00%) Visits: 1,158
66.34% (0.06%) & Updates Top Site Searches Searches % Searches Top Sea
live 186 0.76% connecticut 41 0.95% /
Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate
ask 130 0.53% Flickr Historical Maps
Site hartford
3 36
Google Analytics
0.83% /historica
yandex
United States 17 0.07%
53,459
Flickr 3.76 Views:
Map 00:03:52
36,875*
62.78% 45.83% tolland 31 0.72% (entranc
altavista 12 0.05% Most Frequently Viewed Map:1,868
Italy 1,818 1.47 00:01:15 90.48% 75.14% waterbury 27 0.62% /index.ht
1 - 10 of 20
new haven 26 0.60% /test/
Canada 866 2.39 00:01:43 87.41% 65.94% 3 Google Analytics
DATA DRIVEN
United Kingdom 616 1.72 00:00:56 84.90% 76.46%
1 Google Analytics
India 338 1.71 00:01:02 94.97% 73.67%
MORE DETAILS AT MAGIC.LIB.UCONN.EDU/ABOUT_MAGIC.HTML78.06%
Germany 310 1.86 00:01:19 83.55%
Ireland 243 1.05 00:00:05 100.00% 97.94%

Data and Web 3.0
Keywords indicate areas/topics of interest
Users set priorities
Keywords can inform tag creation
More data descriptions needed
Think about how to improve search results

Mobile GIS
Data streaming live from WMS, KML and other
data sources/formats
Instant access
Viewing rather than analysis based
Simple data entry

Augmented Reality
Data + Location + Mobile Device = AR
Future of GIS?
Data (tags, location, dynamic content)

Example A

Applications?

Example B

Applications?

Example C

Applications?

Example D

Applications?

QR Meets AR

Applications?

Preparing for Web 3.0
More data, information, tags
User-feedback
Simple rather than complex searching
Images need to be searchable
Dream!

Oh the possibilities!

Sixth Sense

How does this relate to
MAGIC?

Questions? Ideas?
Contact me at: michael.howser@uconn.edu
Visit our website: http://magic.lib.uconn.edu
Geo-everything...the future is exciting!