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Interactive Meets Semantic: Implications of Web 3.0 for GIS Data & Maps

Presented on February 26, 2010

1 of 33
INTERACTIVE MEETS SEMANTIC:
IMPLICATIONS OF WEB 3.0 FOR GIS DATA & MAPS
Migrating to Web 3.0

Hindsight
Present
Preparing for the Future
Rethinking How We
Access Information...
Sound familiar?
Web 1.0
Interlinked documents

Web browser limitations

GIS data - link to download

Formats - No Standards!

Maps - static, scans

Advanced user focus
                              WWW - ORIGINAL CONCEPT
Why Change?
Web 1.0 focused on experts generating and
producing content

Web 1.0 took the library and made it digital

Web 1.0 required coding and knowledge of
servers

Web 1.0 was text dense, directory arranged...

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Interactive Meets Semantic: Implications of Web 3.0 for GIS Data & Maps

  • 1. INTERACTIVE MEETS SEMANTIC: IMPLICATIONS OF WEB 3.0 FOR GIS DATA & MAPS
  • 2. Migrating to Web 3.0 Hindsight Present Preparing for the Future
  • 3. Rethinking How We Access Information...
  • 5. Web 1.0 Interlinked documents Web browser limitations GIS data - link to download Formats - No Standards! Maps - static, scans Advanced user focus WWW - ORIGINAL CONCEPT
  • 6. Why Change? Web 1.0 focused on experts generating and producing content Web 1.0 took the library and made it digital Web 1.0 required coding and knowledge of servers Web 1.0 was text dense, directory arranged...
  • 7. YAHOO! - A WEB 1.0 EXAMPLE
  • 9. Paradigm Time Yahoo gets it! Everyone thinks like the card catalog! More links are better than fewer! This is just a fad...
  • 10. Game Changer for GIS Google Earth & Google Maps Why was this a game changer?
  • 11. Web 2.0 - Present Interactive Social Customizable Text written for web Mobile capable User generated content
  • 12. WEB 2.0 - GIS AND MAPS MAGIC.LIB.UCONN.EDU
  • 13. What is the Web 3.0?
  • 14. Implications for GIS & Maps? Improved searchability Road ~ street, highway, road, avenue... Need for more metadata and tags Ability for systems to be interoperable open standards - OGC
  • 15. Map Overlay 400 Comparing total 00:03:31 Time on Site All traffic sources sent ato: Siteof 61,570 visits Visits 400 400 400 200 200 20.95% Direct Traffic 49.67% Bounce Rate 200 Search Engines 200 24,574.00 (39.91%) 0 Referring Sites 0 0 39.13% Referring Sites 66.34% New Visits 0 24,095.00 (39.13%) Jan 5 Feb 7 Mar 12 Apr 14 May 17 Jun 19 Jul 22 Direct Traffic Jan 5 Feb 7 Mar 12 Apr 14 May 17 MAGICJul 22Aug 24 Jun 19 Sep 26 Aug 24 Sep 26 Oct 29 Oct 29 Dec 1 12,900.00 1 Dec (20.95%) Site UsageAll 39.90% Search Engines traffic sources sent a total of 61,570Technical Profile visits Site Search Overview Other 1 (> 0.00%) 61,570 Visits Top 20.95% Direct Traffic Traffic Sources 40 Browser 49.67% Bounce Rate Visits % visits Connection Sp Search Engines 24,574.00 (39.91%) Internet Explorer 20 36,102 58.64% Referring Sites Cable 215,312 39.13% Referring Sites Sources Pageviews Visits % visits 00:03:31 Avg. Time on Site Keywords 24,095.00 (39.13%) Visits % visits Firefox 19,757 Traffic32.09% Direct T1 0 12,900.00 (20.95%) google (organic) 21,186 34.40% uconn magic 1,872 7.62% 39.90% Search Engines 3.50 Pages/Visit Safari 66.34% % New Visits 3,163 Other 5.14% DSL (direct) ((none)) 12,906 20.96% Jan 5 sid file 7 Feb Mar 12 1 (> 0.00%) May 17 Apr 14 831 3.38% Jul Jun 19 Chrome 1,478 2.40% Unknown ct.gov (referral) 5,236 8.50% magic uconn 683 2.78% MAGIC Visitors 2009 Traffic Sources Top Jan 1, 2009 - Dec 31, Overview Mozilla 5.11% visits used site search 535 0.87% Dialup Time on MAGIC’s Website: 3:31 minutes Search Engines Comparing to: Siteyahoo (organic) 1,635 Map Overlay 2.65% .sid file 597 2.43% Number of Visits: 139,319 Sources Visits econmap.com (referral) Visitors Visits 1,614 Keywords 3,144 Visits with Search % visits 2.62% sid files Visits 532 visits % 2.16% Number of Page Views: 215,312 200 400 200 400 google (organic) 21,186 34.40% uconn magic 1,872 7.62% 200 200 4,334 Total Unique Searches Number of Average Page Views: 3.5 100 100 (direct) ((none)) 12,906 20.96% sid file 831 3.38% 0 0 Number of Countries: 149 0 0 ct.gov12 Apr 14 May 17 Jun 19 Mar (referral) Aug 24 Sep 26 5,236 Dec 1 8.50% magic uconn 683 2.78% Jan 5 Feb 7 Jul 22 Oct 29 1.68 Results Pageviews/Search Jan 5 Feb 7 Mar 12 Apr 14 May 17 Jun 19 Jul 22 Aug 24 Sep 26 Oct 29 Visitors 1 yahoo (organic) Dec 1,635 2.65% .sid file 597 2.43% 41,663 Search sent 24,576 total visits via 20 sources econmap.com (referral) 1,614 2.62% sid files Visits 22.77% Search Exits 532 2.16% MAGIC 2.0 Online Maps Visits: 20,622 1 53,459 Site Usage Visits Traffic Sources Overview Content Overview Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate 17.74% Search Refinements 1 24,576 53,459 3.50 00:03:18 68.00% 51.74% 2 Search Engines Pages Pageviews % Pageviews % of Site Total: Site Avg: Site Avg: Site Avg: Site Avg: 24,574.00 (39.91%) 39.92% 3.50 (0.19%) 00:03:31 (-6.23%) 66.34% (2.51%) 49.67% (4.18%) Referring Sites / 00:04:29 Time after Search 54,101 25.13% Source Visits Visits Visits 24,095.00 (39.13%) 61,570 visits came from 149 countries/territories google 21,186 86.21% Direct Traffic /historical_maps.htm 16,221 7.53% 12,900.00 (20.95%) 2.96 Search Depth yahoo 1,635 6.65% Other /connecticut_data.html 10,078 4.68% Site Usage 6.65% 1 (> 0.00%) bing 684 2.78% /help/help_sid.html 8,416 3.91% Visits msn Pages/Visit 269 Avg. Time on Site 1.09% % New Visits MAGIC’s Blogs Rate Bounce Site Search Details /mash_up/aerial_index.html 8,126 3.77% 61,570 aol 3.50 240 0.98% 00:03:31 66.37% Outside the 49.67% Visits: 2,115 Neatline % of Site Total: Site Avg: Site Avg:86.21% Site Avg: Site Avg: 100.00% search 3.50 (0.00%) 191 00:03:31 (0.00%) 0.78% MAGIC News49.67% (0.00%) Visits: 1,158 66.34% (0.06%) & Updates Top Site Searches Searches % Searches Top Sea live 186 0.76% connecticut 41 0.95% / Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate ask 130 0.53% Flickr Historical Maps Site hartford 3 36 Google Analytics 0.83% /historica yandex United States 17 0.07% 53,459 Flickr 3.76 Views: Map 00:03:52 36,875* 62.78% 45.83% tolland 31 0.72% (entranc altavista 12 0.05% Most Frequently Viewed Map:1,868 Italy 1,818 1.47 00:01:15 90.48% 75.14% waterbury 27 0.62% /index.ht 1 - 10 of 20 new haven 26 0.60% /test/ Canada 866 2.39 00:01:43 87.41% 65.94% 3 Google Analytics DATA DRIVEN United Kingdom 616 1.72 00:00:56 84.90% 76.46% 1 Google Analytics India 338 1.71 00:01:02 94.97% 73.67% MORE DETAILS AT MAGIC.LIB.UCONN.EDU/ABOUT_MAGIC.HTML78.06% Germany 310 1.86 00:01:19 83.55% Ireland 243 1.05 00:00:05 100.00% 97.94%
  • 16. Data and Web 3.0 Keywords indicate areas/topics of interest Users set priorities Keywords can inform tag creation More data descriptions needed Think about how to improve search results
  • 17. Mobile GIS Data streaming live from WMS, KML and other data sources/formats Instant access Viewing rather than analysis based Simple data entry
  • 18. Augmented Reality Data + Location + Mobile Device = AR Future of GIS? Data (tags, location, dynamic content)
  • 29. Preparing for Web 3.0 More data, information, tags User-feedback Simple rather than complex searching Images need to be searchable Dream!
  • 32. How does this relate to MAGIC?
  • 33. Questions? Ideas? Contact me at: michael.howser@uconn.edu Visit our website: http://magic.lib.uconn.edu Geo-everything...the future is exciting!