For free resources, visit http://doitmarketing.com
David Newman's sold out seminar for the Philadelphia Business Journal: "Supercharge Your Marketing for 2014" delivered on Feb. 26, 2014 at the Greater Philadelphia Chamber of Commerce.
12. Your notes will be about !
YOUR BUSINESS - not my slides...
=
• Define
• Organize
=
• Implement
=
=
• Track
Want to do it
Will do it
Do it! (V-N-D)
Did you do it?
e: david@doitmarketing.com | p: 610.716.5984
13. Your notes will be about !
YOUR BUSINESS - not my slides...
Ninja note taking:
1. “Easily Doable”
2. “Major Impact”
e: david@doitmarketing.com | p: 610.716.5984
14. Decide Who YOU Are
What I am
passionate
about
What
THEY are
passionate
about
Who I am
passionate
about
e
Defin
e: david@doitmarketing.com | p: 610.716.5984
15. Decide Who’s NOT for you
e
Defin
e: david@doitmarketing.com | p: 610.716.5984
19. EXAMPLE
Strategy: Internet marketing
Tactic: Social media
Initiative: Start using Twitter
Action: Set up 20 tweets in
Hootsuite by Friday
ize
rgan
O
e: david@doitmarketing.com | p: 610.716.5984
26. LESS Marketing = MORE Success
Stop hedging your bets
Choose fewer, smarter and
more effective tools
ent
m
Imple
e: david@doitmarketing.com | p: 610.716.5984
27. Where’s the Beef? Expertize!
Repurpose
Blogs into…
Articles into…
Special Report into…
Speeches into…
Book into…
Podcasts into…
Audio CDs into…
Videos into…
???
ent
m
Imple
e: david@doitmarketing.com | p: 610.716.5984
28. Thought Leadership Marketing
TM
Personalized Professional Public Relations
1. Speaking (Visible)
2. Writing/Content (Credible)
3. Social Media (Shareable)
1 + 2 + 3 = Experts Win!
e: david@doitmarketing.com | p: 610.716.5984
29. Laser Focus Your Marketing So
EVERYTHING Gets Easier:
WHO?
ent
m
Imple
e: david@doitmarketing.com | p: 610.716.5984
33. Track Connections - LinkedIn
1. I’d like to put my professional network on LinkedIn at your
disposal. After we connect, if there's someone to whom you'd
like a personal introduction, just let me know. Thanks in
advance.
2. I’m glad to be connected to you on LinkedIn and wanted to
reach out to you personally. My expertise is in _______. If a
brief conversation about your situation would be valuable, I’d be
glad to brainstorm with you. [Name] [Phone]
Track
e: david@doitmarketing.com | p: 610.716.5984
34. Track Outreach - Email
Hi [NAME],
I'm not sure if you can help me, but I am hoping you
might point me in the right direction.
Would you happen to know who is responsible for _______?
I am not sure if a [Program/Service/Product] like this
is a good fit for you or not (from what I saw in the
Business Journal, I think it might be), and I would like
to connect with the right person to find out. Any help
you could provide would be very greatly appreciated.
Warmest regards,
[YOUR NAME]
Track
e: david@doitmarketing.com | p: 610.716.5984
35. Track Phone Calls
Hi Susan, This is David Newman. I work with [WHO] who
want to [OUTCOME] and [FSB RESULT]. I’m calling to see if
a program like this might be valuable for your [team].
Hi Susan, This is Jane Buck. I work with bankers who want to
get more small business banking customers and boost both
deposits and lending. I’m calling to see if something like this
might be valuable for your members.
Hi Susan, This is Betsy Ross. I work with cancer patients who
want to feel good and look great even during treatment. I’m
calling to see if a program like this might be valuable for your
patients and nurses.
Track
e: david@doitmarketing.com | p: 610.716.5984
36. You just need a HUG
• Hunger to play BIGGER
• Urgency to act BOLDER
• Game plan to get BETTER...
e: david@doitmarketing.com | p: 610.716.5984
37. Make Sure This Sticks!
• YOUR Biz Card = Free tools and this PPT
• Write on back: FREE20 or REFER
• Email your photos and videos to
david@doitmarketing.com
!
e: david@doitmarketing.com | p: 610.716.5984