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Wartsila in social media

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What an industrial b2b company can do in social media?

What an industrial b2b company can do in social media?

Published in: Technology, Business

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  • 1. WÄRTSILÄ IN SOCIAL MEDIA 25.04.2012 - Amos Ahola1 © Wärtsilä 3 July 2009 Wärtsilä Social Media
  • 2. Wärtsilä Social Media Vision ”All Wärtsilä employees are able and willing to utilize social media in their daily business.”2 © Wärtsilä 3 July 2009 Wärtsilä Social Media
  • 3. Facebook Main objective Engaging with current & potential Main objective Maximise visibility employees of videos, support Reach brand ~2700 followers Reach ~180 subscribers HR Benefits 30 additional views per open position Benefits Free external Marketing Benefits video hosting 50 views per video in Youtube per post platform with good SEO Communication Benefits One channel more to get information through to people who are interested in it3 © Wärtsilä 3 July 2009 Wärtsilä Social Media
  • 4. Twitter Main objective Provide real-time news, conduct real-time Main objective media follow-up Maximise visibility of videos, support Reach brand ~1400 followers Reach ~180 subscribers HR Benefits 1 additional views per open position (separate Twitter account forexternal with Benefits Free careers ~170 followers) video hosting Marketing Benefits platform with 15 views per video in Youtube per post good SEO Communication Benefits Real-time information for those who are interested, Real-time media follow up tool4 © Wärtsilä 3 July 2009 Wärtsilä Social Media
  • 5. LinkedIn Main objective Find leads, gather silent customer Main objective Maximise visibility feedback, attract future employees of videos, support Reach brand ~2700 members Reach ~180 subscribers HR Benefits LinkedIn profiles used by managers Benefits when hiring Free external video hosting Marketing Benefits Targeted marketing platform with in non-Wärtsilä good SEO groups, driving people to www.wartsila.com Communication Benefits External stakeholder community, targeted communication5 © Wärtsilä 3 July 2009 Wärtsilä Social Media
  • 6. Youtube Main objective Maximise visibility of videos, support Main objective Maximise visibility brand of videos, support Reach brand Reach ~180 subscribers ~180 subscribers Benefits Free external video Free external Benefits hosting platform with good SEO video hosting platform with good SEO6 © Wärtsilä 3 July 2009 Wärtsilä Social Media
  • 7. www.shippingscenarios.wartsila.com7 © Wärtsilä 3 July 2009 Wärtsilä Social Media
  • 8. www.smartpowergeneration.com Ongoing campaigns to communicate certain topics to a certain target group. The aim is to gather a community of interested people around the topic.8 © Wärtsilä 3 July 2009 Wärtsilä Social Media
  • 9. Internal Social Media Ask the Doers discussion board is for everyone and meant to foster knowledge sharing within Wärtsilä. If you know the answer to a fellow colleagues question, please reply. No-one has the obligation to follow the board or reply, but if you have a question and you dont know who to contact, please ask it here instead of external boards such as LinkedIn or Facebook, which are open for our competitors as well as our partners.9 © Wärtsilä 3 July 2009 Wärtsilä Social Media