SOURCE: Nielsen Overnight HH rating and share performance of NASCAR on WRLH (February 25, 2009-June 1, 2009) vs. FOX National HH Overnights (February 25, 2009-June 1, 2009). This does not include the 2/15/09 performance of the Daytona 500 on FOX.
FOX RICHMOND LAPS NASCAR’S NATIONAL HH AVERAGE BY 58%! WRLH FOX 8.1/15 5.1/10 NASCAR Sprint Cup Series Richmond 2011 Season February 12, 2011-June 5, 2011 Richmond Loves NASCAR
The NASCAR Fan A sport for the entire family 75 million fans from coast-to-coast, equal to 1/3 of the U.S. adult population, 40 million of which are avid fans. Gender: 60% male / 40% female Age: 34% of NASCAR fans are 18-34 (106 index vs. U.S. pop); 61% of NASCAR fans are 18-54 (128 index vs. U.S. pop) Annual income: 50% of NASCAR fans earn $50,000+ (100 index vs. U.S. pop); 46% of NASCAR fans earn $30,000-$70,000(107 index vs. U.S. pop); 12% of NASCAR fans earn $70,000-$100,000 (100 index vs. U.S. pop) Employment: 76% of NASCAR fans are employed full-time; 18% are part-timers (109 index vs. U.S. pop) Home Ownership: 72% of NASCAR fans own their own home Education: 62% of NASCAR fans have some college education
SCHEDULE 2011 SCHEDULE Date Time Title/Sponsor SAT, February 12 8p-10:00p Budweiser Shootout Daytona International Speedway Daytona Beach, Florida SUN, February 13 1p-4:00p 500 Qualifying Daytona International Speedway Daytona, Beach Florida SUN, February 20 12p-5:00p DAYTONA 500 Daytona International Speedway Daytona Beach, Florida SUN, February 27 2:30p-7:00p Phoenix International Speedway Phoenix, Arizona SUN, March 6 2:30p-6:30p Las Vegas Motor Speedway Las Vegas, Nevada SUN, March 20 12:30p-4:30p Bristol Motor Speedway Bristol, Tennessee SUN, March 27 2:30p-7:00p Auto Club Speedway Fontana, California SUN, April 3 12:30p-5:00p Martinsville Speedway Martinsville, Virginia SAT, April 9 7p-11:00p Texas Motor Speedway Ft. Worth, Texas SUN, April 17 12p-5:00p Talladega Superspeedway Talladega, Alabama SAT, April 30 7p-11:00p Richmond International Raceway Richmond, Virginia SAT, May 7 7p-11:30p Darlington Raceway Darlington, South Carolina SUN, May 15 12:30p-5:00p Dover International Speedway Dover, Delaware SUN, May 29 5:30p-11:00p Lowe’s Motor Speedway Charlotte, North Carolina SUN, June 5 12:30p-4:30p Kansas Speedway Kansas City, Kansas