De Groene Griek Our company The Green Greek (De Groene Griek ) is based in the Netherlands specializing in the import of Greek only products. The story behind every farmer is important to us as it helps us understand their produce and ultimately develop a successful way to introduce them to our end customer. Our policy is to buy directly from the Greek producer and through cooperation succeed in reaching market demand. From our producer we expect professionalism, quality and an open mind. There are various aspects of the Dutch market that differ to what producers maybe familiar with in Greece. Its important to us that producers are adaptable to market differences and demands in order to remain competitive. Together we work to bridge these differences. For us it has been proven that it is not enough to have a quality product with superior taste. Packaging, brand, story and face behind the product plays a major role in achieving market share. Our setup is such that our resources in the Netherlands help us to remain adaptable to the needs of the Greek producer and ultimately our policy is to enrich the culture and taste of Greece in the Netherlands. This is Effie's and Martijn's presentation "The Greek taste in the Netherlands" during the Open Lecture session of AgroDesign's Brand it! event in Detrop & Oenos 2015 expo, Thessaloniki, Greece Find out more about AgroDesign here: http://www.agro-design.net/ Find out more about De Groene Griek (the Green Greek) here: http://www.degroenegriek.nl/