Crafted Media Briefing: where next for digital marketing? Search, mobile, and the rise of social commerce.

1. Crafted Media Briefing: where next for digital marketing? Search, mobile, and the rise of social commerce.

3. E-commerce

4. Design

5. Development

6. Search engine marketing

7. Social media

8. Copywriting

11. 28% more likely to continue using them in the future.

12. Fans are worth on average $136.38 to a business and spend $71.84 more per year.

14. The way we should be now Now social influence during the search and research phase is more important than ever... = + +

15. The way we need to be

17. User experience – from calls-to-action to form usability

20. Where are they?

21. What are they talking about?The answer still lies in social media, but search & social are increasingly mobile. Crucially, once we’ve answered the above questions...

22. What now?

23. People haven’t changed the way they are fundamentally, they are just more technologically enabled.

24. Mobile Make sure your website works on a mobile. Mobile search Mobile commerce

25. This is not an ambush

27. emphasise your service

28. enable the user

29. to reserve & collect

30. to find store locationsMobile is a new channel, not a replacement.

31. Remember to not get excited about the shiny thing. Simply focus on where your customers are and how to sell to them

33. Web Display Ads – Display banner and text ads shown across the network. Either optimised for mobile pages or shown on desktop sites via high end devices like the iPhone.

35. Mobile targeting As with any mobile or social activity, this is not instead of the basics, this is a new route to market.

36. So what? Just a website isn’t a strategy.

37. So what? Just visitors will not keep you in business

38. So what? Just social networking is all talk and no trousers

39. So sell Social commerce Mobile commerce

40. Allfancydress.com

42. Anyspacedirect.co.uk

43. Anyspacedirect.co.uk New technology Brand building New sales channel

44. The point Engaging your customers via the most effective means.

45. Social change Social commerce – e-commerce through social networks Social change: social shopping and social influence are an integral part of our lives. (Note: I didn’t mention ‘online’ or ‘digital’ there) Customer behaviour has not changed (much), but when we ask a question, or seek an opinion or recommendation it is amplified.

46. Social interaction

47. The power of advocacy

50. Truly social commerce ‘Free personal shopping network service complete with live chat, enabling consumers to seek product advice and recommendations from knowledgeable advisors in real-time.’

51. Off(line) and on again

52. Group-buying

53. Group-buying

54. Open social discovery Facebook Connect Share on Twitter Then aggregate...

55. Social curation Buzz monitoring combined with reviews Quant plus Qual Trusted / respected source of opinion

56. What next? By 2014, more people will be accessing the internet on their mobile phones than laptop / desktop computers* Web 2.0 was when the consumer started creating instead of just consuming. Now we can influence brands; we have (some) control.. Next step: "sensor-driven collective intelligence“** The final disappearance of the boundary between "life online" and "real life", between the physical and the virtual. Oh, and Twitter advertising is coming to the UK. *Professor Manuel Castells – Digital Obama Architect **Tim O-Reilly “We fear change.”

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