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W H O L E B U S I N E S S L E A D E R S H I P B Y D E S I G N
C R E AT I V O L U T I O N
B Y C O U R T N E Y F E I D E R
B U S I N E S S T O D AY ?
W H A T I S B E I N G R E - D E S I G N E D I N
C R E AT I V I T Y B U S I N E S S ?
W H A T D O E S
H A V E T O
D O W I T H
C R E AT I V E D E P T H ?
H O W D O Y O U D E T E R M I N E
C R E AT I V E T Y P E ?
H O W D O Y O U D E T E R M I N E
C R E AT I V I T Y ?
W H Y I S I T I M P O R TA N T T O D E V O T E T I M E + P R A C T I C E T O
F U T U R I S T I C T H I N K I N G ?
H O W D O E S P R A C T I C E D C R E A T I V I T Y I N F L U E N C E
W H AT A R E T H E
THE ARTIST :: noticeably creative, sometimes pigeonholed
THE INVENTOR :: great at designing a product to improve the world
THE ENTREPRENEUR :: great at putting creativity into a business
infrastructure
THE THOUGHT LEADER :: a forward thinker who is in the front of
the room, helping forecast the future
THE POLY-CREATIVE :: what issues do you think your organization is
facing?
5 C R E AT I V E T Y P E S ?
A G R O U P T E A M ?
H O W D O E S C R E A T I V I T Y A F F E C T
O R
W H AT I S A
SUPERPOWER :: what you do better than anyone in the world?
WHAT’S WILTING :: what needs improvement or renovation?
ENGAGEMENT :: what is most unique way you connect?
ARTISTRY :: what sort of future will you design + achieve?
TROUBLES :: what issues do you think your organization is facing?
S . W. E . A . T ?R E V I E W
S U P E R L E A D E R ?
W H A T C R E A T I V E E L E M E N T S B U I L D A C R E A T I V E
( OR SUPER TEAM )
F O C U S E D C R E AT I V I T Y ?
H O W C A N I N D I V I D U A L L E A D E R S L E V E R A G E
shatter creative prohibition.
seek psychological safety.
re-define personal differentiators.
record creativity + notice patterns.
create a personal leadership strategy and action plan.
give yourself support. get support in return.
C R E AT I V O L U T I O N ?
H O W C A N O R G A N I Z A T I O N S E X P E R I E N C E + B E N E F I T F R O M
1. DISRUPT OR BE DISRUPTED: resetting strategy and messaging
from an “old” to a “new” model which benefits bottom line and
psychological safety.
2. NO COMPETITION MESSAGING: engaging for a brand overhaul +
supported agency services to better connect with internal teams and
audiences.
3. BRING CREATIVE/CREATIVITY IN-HOUSE: connecting for help from
inside, shifting culture and shaping future (teaching teams to fish).
4. CREATE NEW LEADERS: design special support with mentorship
and coaching for rising young talent and unique leaders.
“I think it’s terribly dangerous for an artist to fulfill
other people’s expectations.”
– D AV I D B O W I E –
M O R E .
C O U RT N E Y F E I D E R . C O M

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Creativolution Master Presentation for Slide Share Summer 2016

  • 1. W H O L E B U S I N E S S L E A D E R S H I P B Y D E S I G N C R E AT I V O L U T I O N B Y C O U R T N E Y F E I D E R
  • 2. B U S I N E S S T O D AY ? W H A T I S B E I N G R E - D E S I G N E D I N
  • 3. C R E AT I V I T Y B U S I N E S S ? W H A T D O E S H A V E T O D O W I T H
  • 4. C R E AT I V E D E P T H ? H O W D O Y O U D E T E R M I N E
  • 5. C R E AT I V E T Y P E ? H O W D O Y O U D E T E R M I N E
  • 6. C R E AT I V I T Y ? W H Y I S I T I M P O R TA N T T O D E V O T E T I M E + P R A C T I C E T O
  • 7. F U T U R I S T I C T H I N K I N G ? H O W D O E S P R A C T I C E D C R E A T I V I T Y I N F L U E N C E
  • 8. W H AT A R E T H E THE ARTIST :: noticeably creative, sometimes pigeonholed THE INVENTOR :: great at designing a product to improve the world THE ENTREPRENEUR :: great at putting creativity into a business infrastructure THE THOUGHT LEADER :: a forward thinker who is in the front of the room, helping forecast the future THE POLY-CREATIVE :: what issues do you think your organization is facing? 5 C R E AT I V E T Y P E S ?
  • 9. A G R O U P T E A M ? H O W D O E S C R E A T I V I T Y A F F E C T O R
  • 10. W H AT I S A SUPERPOWER :: what you do better than anyone in the world? WHAT’S WILTING :: what needs improvement or renovation? ENGAGEMENT :: what is most unique way you connect? ARTISTRY :: what sort of future will you design + achieve? TROUBLES :: what issues do you think your organization is facing? S . W. E . A . T ?R E V I E W
  • 11. S U P E R L E A D E R ? W H A T C R E A T I V E E L E M E N T S B U I L D A C R E A T I V E ( OR SUPER TEAM )
  • 12. F O C U S E D C R E AT I V I T Y ? H O W C A N I N D I V I D U A L L E A D E R S L E V E R A G E shatter creative prohibition. seek psychological safety. re-define personal differentiators. record creativity + notice patterns. create a personal leadership strategy and action plan. give yourself support. get support in return.
  • 13. C R E AT I V O L U T I O N ? H O W C A N O R G A N I Z A T I O N S E X P E R I E N C E + B E N E F I T F R O M 1. DISRUPT OR BE DISRUPTED: resetting strategy and messaging from an “old” to a “new” model which benefits bottom line and psychological safety. 2. NO COMPETITION MESSAGING: engaging for a brand overhaul + supported agency services to better connect with internal teams and audiences. 3. BRING CREATIVE/CREATIVITY IN-HOUSE: connecting for help from inside, shifting culture and shaping future (teaching teams to fish). 4. CREATE NEW LEADERS: design special support with mentorship and coaching for rising young talent and unique leaders.
  • 14. “I think it’s terribly dangerous for an artist to fulfill other people’s expectations.” – D AV I D B O W I E – M O R E . C O U RT N E Y F E I D E R . C O M