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Content Marketing in 2015
This document discusses the key aspects of content marketing. It notes that content marketing is vast in scope and can reach customers at different stages. To be effective, content marketing requires promotion across different channels, it must stand out, and it benefits from analytics to measure performance and inform future efforts. It also acknowledges that content marketing takes time, patience, and the right tools to do well.
Content Marketing in 2015
- 3. In 2015, Everyone isa Content Marketer!
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Editor's Notes
- #3 Strategic (planning) Creation is half of it... Promotion... Relevant... Consistent... Profitable...
- #5 Fastest growing form of marketing... Most effective form of advertising...
- #8 - unique angle, research, insight no one else is talking about...
- #9 - Promotion can be paid, like in the example above... Only 1,000 people would have been reached organically on Facebook, with 9,000 being reached through sponsoring the post... -Content itself can have built in promotion (linking out to other good resources, writing an article with experts - reach out to bloggers who shared similar content...