1. Viktor Szathmáry
viktor@scarabresearch.com
How to win a campaign?

2. Napoleon’s Russian Campaign

3. 2.4% survived
Napoleon’s Russian Campaign

4. ?

5. 5.5% 41%
2.2%

6. 0%
1%
2%
3%
1 2 3 4 5 6 7 8 9 10 11
Conversion probability over visits
N-th session of visitor

7. 1 2 3 4 5 6 7 8 9 10 over 10
Revenue from returning visitors
Revenue
N-th visit

8. 1 2 3 4 5 6 7 8 9 10 over 10
Revenue from returning visitors
Revenue
N-th visit
2/3 of revenue

11. • in store
related products, people like you...
• in email campaigns
personalized newsletters,
cart abandonment
• in advertising campaigns
personalized display ads
Personalized recommendations

12. Personalized Ads

13. vs.

14. new visits returning visits
Visits from ad campaign
Regular Ad

15. new visits returning visits
Visits from ad campaign
Regular Ad
Scarab Personal Ad

16. 0%
5%
10%
15%
20%
same day 1 - 7 days 8 - 30 days >30 days
Click-through rate over time
Days since last visit
Regular Ad
Scarab Personal Ad

17. Viktor Szathmáry
viktor@scarabresearch.com
Thank you!