More Related Content More from Valeria Maltoni (19) Christmas Thoughts 20091. Embracing Change with Gracefulness
(the year in quotes)
© Valeria
Maltoni, Conversation Agent,
www.conversationagent.com @ConversationAge
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2. “What really decides consumers to buy or not to
buy is the content of your advertising, not its
form.” − David Ogilvy
Content marketing is the beginning of the journey
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3. “Success is the sum of small efforts,
repeated day in and day out.” − Robert
Collier
Social media is no silver bullet. You still
need to do the work every day
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4. At a party given by a billionaire on Shelter Island, Kurt
Vonnegut informs his pal, Joseph Heller, that their host, a
hedge fund manager, had made more money in a single
day than Heller had earned from his wildly popular novel
Catch-22 over its whole history. Heller responds, “Yes,
but I have something he will never have ... enough.” −
John Bogle, Enough
Decide the one thing you want to accomplish, focus on it
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5. “The best way to predict the future is to
create it.” − Peter Drucker
Control is over how you prepare for and
respond to events
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6. “Your premium brand had better be delivering
something special, or it’s not going to get the
business.” − Warren Buffett
Value/values alignment matters
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7. “A lot of companies have chosen to downsize, and maybe that was
the right thing for them. We chose a different path. Our belief was
that if we kept putting great products in front of customers, they
would continue to open their wallets.” − Steve Jobs
The product is marketing
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8. “If you do build a great experience, customers tell
each other about that. Word of mouth is very
powerful.” − Jeff Bezos
Customer focus is key
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9. “If you don’t see yourself as a winner, then you
cannot perform as a winner.” − Zig Ziglar
Employees are brand ambassadors who build
bridges between the business and its customers
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10. “Our lives are defined by opportunities. Even the ones we miss.”
− Benjamin Button, the movie
Consider the cost of not doing
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11. “Knowing is not enough; we must apply. Willing is not enough;
we must do.” − Johann Wolfgang von Goethe
With execution you need to measure and show performance
© 2009 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/stuckincustoms/2074393894/
12. “The strongest principle of growth lies in
human choice.” − George Eliot
It’s not only how much− it’s why, what,
who, when, and how
Merry Christmas to you & your loved ones.
© Valeria
Maltoni, Conversation Agent,
www.conversationagent.com @ConversationAge
© 2009 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/gadl/330369285/