MEA 2010 Rochelle Uechtritz - Research presentation final
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Research - Tips and Tricks to Deliver Business Leads! Want to look like a star? Want to find new business opportunities? Want to expand your potential client base? Aimed at individuals or companies wishing to pursue business proactively. This session will focus on the importance of research, targeting your audience, the qualifying process, and delivering results. A few simple tips and tricks, will lead the way to winning new business!
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MEA 2010 Rochelle Uechtritz - Research presentation final
- 1. RESEARCH - TIPS & TRICKS TO DELIVER BUSINESS SUCCESS! Presented by: ROCHELLE UECHTRITZ CONVENTION MARKETING ‘ turning ideas into business’ www.conventionmarketing.com.au
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- 34. ‘ ICCA DESTINATION COMPARISON REPORT
- 35. ‘ ICCA DESTINATION COMPARISON REPORT
- 38. RESEARCH – TIP + TRICKS TO DELIVER BUSINESS SUCCESS! QUESTIONS? ROCHELLE UECHTRITZ CONVENTION MARKETING ‘ turning ideas into business’ www.conventionmarketing.com.au Sponsored by ICCA Australia www.iccaworld.com
Editor's Notes
- Research is the difference between reactive and proactive marketing Research is the difference between taking what comes and targeted business with the greatest potential to achieve your objectives/targets Research is being one step ahead of your competitors Research means business Research means results
- Develop a research strategy.. If you don’t know where you are heading how do you know what to expect to achieve For the cost of one full page ad you could achieve XXX business leads from outsourcing a project Or hire a researcher in-house for 3 months
- Research is the difference between reactive and proactive marketing Research is the difference between taking what comes and targeted business with the greatest potential to achieve your objectives/targets Research is being one step ahead of your competitors Research means business Research means results
- My life-long career goal is to develop an Australia Association database with the power and integration of the ICCA database, detailing the events, sizes, history, rotation etc. If I did that who would be interested in purchasing subscribing? No doubt I will do it one day! In the meantime, if you are researching from scratch and want to develop a complete database the DAA is a useful resources but not 100% ideal in its navigation and filtering properties If you don’t wish to build your database from scratch and want more of an effective, productive way to target business, I will go into these after this exercise
- Cross check information is still current on website – why? record names of events – why? Look for history – why? Look for delegates numbers – why? Look at where events have been held – why? Also record the lead source – why? ROI and ROO – when you win all the business need to know where it came from, showcase success from research
- Cross check information is still current on website – why? record names of events – why? Look for history – why? Look for delegates numbers – why? Look at where events have been held – why? Also record the lead source – why? ROI and ROO – when you win all the business need to know where it came from, showcase success from research
- Cross check information is still current on website – why? record names of events – why? Look for history – why? Look for delegates numbers – why? Look at where events have been held – why? Also record the lead source – why? ROI and ROO – when you win all the business need to know where it came from, showcase success from research
- Cross check information is still current on website – why? record names of events – why? Look for history – why? Look for delegates numbers – why? Look at where events have been held – why? Also record the lead source – why? ROI and ROO – when you win all the business need to know where it came from, showcase success from research
- Why use as a research tool - Consistent annual events with budgets to use venues and organisers Great opportunity to expand your business opportunities
- Premier of Queensland appointed world leading solar energy technology expert to the premiers Council of Climate Change “illustrating the Bligh Governments commitment to solar energy” “ Professor Meredith joins prominent science, business and industry leaders from across the country” "The Premier's Council on Climate Change meets three times each year, with the next meeting to be held on 7 April 2010. Opportunity to research what solar energy technology conferences could be held in Queensland to coincide to support their quest.
- Readership 55,272 Dedicated database administrator – call who has replaced position Online updates every two weeks Tradeshow participation Destination Famils E-newsletter E-surveys
- Readership 55,272 Dedicated database administrator – call who has replaced position Online updates every two weeks Tradeshow participation Destination Famils E-newsletter E-surveys
- Publishing Houses, Publications, you all think they are sales hounds wanting you to ‘stick in an ad!’ with no way to really quantify the ROI and ROO What Publishing House and Publications are really useful for, is working in partnership to utilize their greatest strength of all – their potential business database. Here is one example, MICE.net has 16,000 contacts from PCO’s,DMC’s over 46% corporates (the hardest of all to identify) A survey is set up to respond asking whatever questions you wish to further qualify their business potential You choose the buyers you want to invite Entire package cost $5,900 plus gst value over $12k What would be the first thing you would do to see if it works? Use your industry networks, call NT, Fiji or cairns, if you don’t know anyone, ask the publisher for contacts. Better still find one of the team from CVB’s here at MEA today, what a great introduction to increase your network
- Building your database is the first step, the business will not happen overnight, simply because you have a strong database of potential client. Making contact is the next, keeping in regular contact is step two (without hounding!) , once you have developed a strong relationship the opportunities are endless
- Building your database is the first step, the business will not happen overnight, simply because you have a strong database of potential client. Making contact is the next, keeping in regular contact is step two (without hounding!) , once you have developed a strong relationship the opportunities are endless
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- Used Darren for 3 years and my own company can assist with creating objectives, design concepts and copywriting