Guide to Website Audit

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Guide to a full Website audit - PPT - 90 slide deck
A thorough audit template that can be applied to any website.
Full 90 slide version at http://www.consultingcafe.com/products/website-audit

Agenda:
• Introduction
• Executive Summary
• Assessment
-Website activity
-Usability
-Graphic Design
-Contents
-Functionalities
-Traffic generation
-Organization and processes
• Analysis of the environment
• Guidelines for the new Website
• Implementation and New steps

Published in: Business, Technology

Guide to Website Audit

  1. 1. WEBSITE AUDIT GUIDE & TEMPLATE Introduction Executive summary Assessment of the current website Analysis of the environment Guidelines for the new Website Next steps
  2. 2. Introduction The current version of the (name of your client) website has been created in (year) – An upgrade of the website would be necessary on a (short/middle/long) term time frame The website generates (low/high) volumes of traffic (xxxK visits per month) – Many different profiles of visitors: (profiles of visitors) – The website contains xxx pages in English with many different contents: (types of contents …)  The content and profile (diversity/simplicity/…) complexifies/simplifies the website upgrade project The website is now an important issue – The ambition of (name of your client) is that … – The (name of your client) website has to support the (high quality/funny/luxurious/…) brand image of its products Page 2
  3. 3. Key questions  What are the profiles of the visitors on the current website?  What are the main navigation patterns?Key questions  What are the main expectations of visitors?  What is the satisfaction level of the different profiles?  What is the impact of the website?  How do Web users place the (client website’s URL) website within the Websphere?  In general, what should be the target objectives of the new website? – What are the priority profiles? – What are the new contents and functionalities to integrate? Page 3
  4. 4. IntroductionExecutive summaryAssessment of the current websiteAnalysis of the environmentGuidelines for the new WebsiteNext steps Page 4
  5. 5. Executive summary (1/2) Executive summary The (name of your client) website (weakly/strongly) contributes to (name of your client) Brand Image: – Proof 1 – … – Proof x The current traffic could be (slightly/significantly) increased, in order to improve branding impact: – Recommandation 1 – … – Recommandation x User satisfaction and “stickiness” (loyalty to website) could be improved: – Reason 1 – … – Reason x The new website should be compatible with mobile: – Reason 1 – … – Reason x Page 5
  6. 6. Introduction Executive summary Assessment of the current website Website activity Usability Graphic Design Contents Functionalities Traffic generation Organization and processes Analysis of the environment Guidelines for the new Website Next steps Page 6
  7. 7. Assessment of the current website Synthesis Website activity Usability Graphism Contents X:  X:  X:  X: –x –x –x –x –… –… –… –… –x –x –x –x Functionalities Traffic generation Organization and processes  X:  X  X –x  X  X –… –x  X  X Page 7
  8. 8. Synthesis of key watch points   Point 1: – Bullet point 1, – …,Key watch points – Bullet point x  …: – Bullet point 1, – … – Bullet point x  Point x: – Bullet point 1, – …, – Bullet point x Page 8
  9. 9. Methodology Areas for improvement Descriptions of contents and aspects Recommendations and operational concerned optimization guidelinesCriteria Observations Comments / Recommendations: Strategic points (further analysis may be needed): Quick Wins: quickly possible optimizations: Urgent watch points Page 9
  10. 10. Introduction Executive summary Assessment of the current website Website activity Usability Graphic Design Contents Functionalities Traffic generation Organization and processes Analysis of the environment Guidelines for the new Website Next steps Page 10
  11. 11. Assessment of the current website Current website Website activityCriteria Observations Comments / Recommendations Criteria 1 Observation 1  Comment 1  …  … Observation x  Comment x  Criteria 2 Observation 1  Comment 1  …  … Observation x  Comment x  Criteria 3 Observation 1  Comment 1  …  … Observation x  Comment x  Page 11
  12. 12. Assessment of the current website Back-up The profiles of visitors The profile of visitors has been collected through the online quantitative survey (sample of xxx people collected over xxx days from the MM/DD/YY to the MM/DD/YY) Comment x Profiles of participants Comments Profile 1  Comment 1 …  …  Comment x Profile x Page 12
  13. 13. Website Audit – Guide and Template Download fullhttp://www.consultingcafe.com/products/website-audit version - 90 slides
  14. 14. Website Audit – Guide and Template Download full versionhttp://www.consultingcafe.com/products/website-audit

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